mobile platforms

Facebook Just Launched Its Next Billion-Dollar Business (FB)

Source: http://www.businessinsider.com/facebook-paid-app-installs-2012-10

mark zuckerberg

For months, Facebook has been testing a new kind of ad on mobile devices—ads for other apps.

Now it’s officially launched the app-ad program to all developers.

Here’s how it works: Developers place ads on Facebook’s website and its mobile apps. When users install their apps, developers pay a fee.

Because Facebook has a huge audience, and because its fast-growing base of mobile users have already shown they’re willing to download Facebook’s own app, it’s a natural audience for these ads. TinyCo, a mobile games maker, reported having 50 percent higher click-through rates. Companies like Zoosk, the online-dating service, and Fab, the e-commerce site, have also been running ads in tests.

Facebook has been swiftly laying the groundwork for this business, first launching its App Center, a centralized place for promoting apps, in May and rolling it out internationally.

Having proven it can drive traffic to apps through the App Center and through ads placed in Facebook users’ News Feeds, Facebook’s now seeking to make money off of that traffic.

Here’s a bonus: It keeps iPhone and Android developers, who might otherwise favor tools built into Apple and Google’s mobile platforms, loyal to Facebook, s! ince add ing Facebook’s social features to their apps is pretty much a requirement to get distribution—paid or unpaid—on Facebook.

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Wednesday, October 17th, 2012 news No Comments

Why The Debate Matters, And Who Will Win

Source: http://feedproxy.google.com/~r/businessinsider/~3/XmoIr5uhrZk/html5-vs-apps-why-the-debate-matters-and-who-will-win-2012-10

html5 support

HTML5 is a new technology that allows developers to build rich web-based apps that run on any device via a standard web browser.

Many think it will save the web, rendering native platform-dependent apps obsolete. 

So, which will win? Native apps or HTML5? 

A recent report from BI Intelligence explains why we think HTML5 will win out, and what an HTML future will look like for consumers, developers, and brands.

Access The Full Report By Signing Up For A Free Trial Today >>

Here’s why the Apps-vs-HTML5 debate matters:

  • Distribution: Native apps are distributed through app stores and markets controlled by the owners of the platforms. HTML5 is distributed through the rules of the open web: the link economy.
  • Monetization: Native apps come with one-click purchase options built into mobile platforms. HTML5 apps will tend to be monetized more through advertising, because payments will be less user-friendly.
  • Platform power and network effects: Developers have to conform with Apple’s rules. Apple’s market share, meanwhile, creates network effects and lock-in. If and when developers can build excelle! nt iPhone and iPad functionality on the web using HTML5, developers can cut Apple out of the loop. This will reduce the network effects of Apple’s platform.
  • Functionality: Right now, native apps can do a lot more than HTML5 apps. HTML5 apps will get better, but not as fast as some HTML5 advocates think. 

In full, the special report analyzes:

  • What HTML5 is, giving an overview of how it is a technology done by committee.

Android continues to boom, RIM and Microsoft decline

Source: http://www.engadget.com/2011/12/05/comscore-android-continues-to-boom-rim-and-microsoft-decline/

Numbers, numbers, numbers. ComScore is back with a few more of them, this time covering the mobile market during a three-month average period ending in October. The results aren’t going to shock you: Android not only continues to dominate the market, it’s on the up-and-up. Out of 90 million smartphone users in the US, Android held strong at 463 percent (up from 41.9 between May and July). Apple bumped up a full percentage point, while RIM’s BlackBerry OS took the largest fall from 21.7 to 17.2 percent. What about Windows Phone? Microsoft’s mobile OS fell slightly from 5.7 to 5.4. Moving from mobile platforms to OEMs, Samsung was still the top vendor at 25.5 percent, though it didn’t grow or diminish that number. Rounding out the top five was LG (20.6 percent), Motorola (13.6), Apple (10.8) and RIM (6.6). If more numbers are what you crave, check out the full press release — as well as another chart — after the break.

Continue reading ComScore: Android continues to boom, RIM and Microsoft decline

ComScore: Android continues to boom, RIM and Microsoft decline originally appeared on Engadget on Mon, 05 Dec 2011 15:22:00 EDT. Please see our terms for use of feeds.

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Monday, December 5th, 2011 news No Comments

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