mobile subscriber

Smartphone Penetration Hits 60% of the US Mobile Market; Facebook Top App

source: http://www.marketingcharts.com/wp/interactive/smartphone-penetration-hits-60-of-the-us-mobile-market-facebook-top-app-36550/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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Comparing the latest figures to the Q2 average (ending in June), Apple’s gain was 0.5% points, while Android’s dip was 0.2% points.

Although Apple continues to hold the lead among smartphone manufacturers, Samsung has been enjoying some movement of late. Compared to the period ending in April, these latest figures show Samsung’s share up 2.1% points to 24.1%, still trailing Apple (40.4%) by a considerable margin of course.

HTC (-0.9% points to 8%), Motorola (-1.4% points to 6.9%) and LG (+0.1% points to 6.8%) are further behind.

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Monday, September 9th, 2013 news No Comments

drag2share: Mobile Ad Spend Per Subscriber Is Very Low Globally

source: http://feedproxy.google.com/~r/businessinsider/~3/JysKo6CBkW8/mobile-ad-spend-per-subscriber-is-very-low-globally-2013-7

Mobile phones are taking up an ever greater share of consumer attention, but you wouldn’t know it looking at advertising expenditures.

According to a new report from IAB and IHS, significant portions of the world have yet to crack even $1 in mobile ad spending per mobile subscriber. Only North America has passed the $5 mark, at $9.20 of mobile ad spending per subscriber in 2012.

To be fair, mobile advertising is really only relevant on smartphones. Spending per subscriber will naturally be low in underpenetrated regions where many subscriptions are tied to feature phones with limited Internet access, and virtually no apps.

Smartphone owners, taken separately, will drive much higher per-capita ad spend rates. If we look at the U.S., for example, mobile ad spend was $3.4 billion in 2012 and there were 125.9 million smartphone subscribers at year-end, giving us spending of $27 per smartphone subscriber.

For comparison, T.V. advertising spend was $65 billion last year by one measure (other figures put it north of $70 billion), which translates to more than $200 in ad spending for every citizen of the U.S.

Of course, in terms of time-spend, TV still beats the smartphone handily, so some of that difference is simply a measure of where consumers place more of their attention. Mobile accounts for a 12% share of consumer media consumption in the U.S., while the TV takes a 42% share.

mobile ad spend by region


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Thursday, July 11th, 2013 news No Comments

In Case You Needed More Proof Android Is Walloping iOS (AAPL, GOOG, RIMM)

Source: http://www.businessinsider.com/comscore-mobile-subscriber-market-share-2011-12


ComScore’s three-month report on mobile subscribers (ending in November) is out.

The results: Samsung is the number one phone manufacturer in the U.S. and Android is still the top mobile OS.

Apple did see its smartphone market share grow a bit, from 27.3% to 28.7% in the last three months. But Google’s Android platform is still crushing it with 46.9% of the smartphone market in the U.S.

RIM’s BlackBerry OS continues to flail, dropping to 16.6% of the market from 19.7% three months ago. Windows Phone is treading water with about 5% of the market.

Here’s the chart:

comscore november 2011 mobile os report

When it comes to hardware manufacturers, Samsung now has more than a quarter of the market in all mobile phones, including non-smartphones. Apple made a nice jump in the last three months, with the iPhone now accounting for 11.2% of the mobile phones in the U.S.

Here’s the manufacturer breakdown:

comscore november 2011 mobile oem

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Thursday, December 29th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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