mobile usage

Mobile User Bases at Facebook and Twitter Keep Growing – eMarketer

source: http://www.emarketer.com/Article/Mobile-User-Bases-Facebook-Twitter-Keep-Growing/1010135

Mobile Facebook usage will be significantly more widespread. This year, eMarketer estimates, just shy of 100 million Americans will access their Facebook account via mobile phone at least monthly. Nearly all mobile social network users will use Facebook via mobile. The overall mobile Facebook population will increase by more than 50% between this year and 2017, the end of eMarketer’s forecast period.

Despite these high mobile usage numbers, the overall size of Facebook’s US audience means the share who will access the social network on their phones is still smaller than that of Twitter—but not for long. eMarketer estimates 67.6% will do so this year, rising to 95.5% by 2017.

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Thursday, August 15th, 2013 news No Comments

Source: http://www.businessinsider.com/social-commerce-and-retailer-benefits-2013-8

BII ecommerce conversions size

Overall usage on social media platforms is exploding. Millions and millions of consumers are expressing likes on Facebook, tweeting about products on Twitter, and pinning on Pinterest every single day.

Retailers and brands are increasingly focusing their attention on social commerce.

But many struggle with the question: how do you convert a “like,” a “tweet,” or “pin” into a sale? Is social media really going to be a source of dollars and foot traffic?

In a recent report from BI Intelligence, we look at successful examples of businesses and business models for generating commerce via social media-based strategies, analyze Pinterest’s success as a social commerce platform, look at Facebook’s potential as a social commerce contender, and we examine the numbers behind the social commerce conversion and order value gap. The report is supplemented by rich datasets on social commerce, and subscribers will also receive full access to BI Intelligence’s full library of hundreds of in-depth reports, charts and datasets — including up to date coverage on social commerce.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

Here’s an overview of the converging trends that promise to transform social media into a viable commerce platform:

BII social mobile purchases

BII specialty retail social platforms

BII_PinterestInStoresCOTD_7_11_13

BII AOV comparisons

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Friday, August 2nd, 2013 charts No Comments

drag2share: Twitter Ads Will Target TV Tweeters

source: undefined

Twitter Ads Will Target TV Tweeters

May 23, 2013

Mobile Insights is a daily newsletter from BI Intelligence delivered first thing every morning exclusively to BI Intelligence subscribers. Sign up for a free trial of BI Intelligence today.


BII_2ndScreen_twitter3Twitter’s New Ad Tools Are All About The Second Screen (Twitter)
Twitter is pitching its new ad product to brands as a way to continue the stories they tell on TV commercials, and do so online and mobile. Thanks to new analytics, Twitter will automatically know what ads aired on which shows, pair that data with users who tweeted about those same shows or events, and serve those user! s ads th at tie in with the TV commercials that aired during the programming. This strategy is all about leveraging Twitter’s mobile usage as a “second screen” companion app to TV. As Twitter itself highlighted in its announcement, “64 percent of mobile-centric Twitter users use it infront of TV at the home.


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Thursday, May 23rd, 2013 news No Comments

drag2share: CHART: Here’s How Mobile Social Networks Have Become

source: http://feedproxy.google.com/~r/businessinsider/~3/iU3AfHMz_60/how-mobile-social-networks-have-become-2013-5

CHART: Here’s How Mobile Social Networks Have Become

May 16, 2013

Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.

At the same time, mobile usage is exploding. Advertisers’ desire for guaranteed attention, coupled with this explosion, helps to explain social media’s move away from traditional display ads — like Facebook’s right-rail ads — and toward so-called native ads that surface in a user’s stream, either as a tweet or a Facebook post.

In a new report from BI Intelligence, we analyze the state of social media advertising and detail how mobile is an important part of this story as mobile-friendly as native ad formats fuel growth in the market.

We specifically provide a comprehensive guide and examination of the advertising ecosystems on Facebook and Twitter, as well as a primer on Tumblr as an emerging ad medium.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

Take a look at this chart that details how mobile social networks have become:

u.s. share of time spent by device

Overall, mobile accounts for just under 40% of time spent on social media. Both Twitter and Facebook have passed the 50% mobile usage mark


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Thursday, May 16th, 2013 news No Comments

Mobile Apps Are Challenging TV In A Way The Web Never Did

Source: http://www.businessinsider.com/mobile-apps-television-time-spent-2012-12

TV and tablet

A new study by Flurry, a mobile-analytics company, shows that usage of mobile apps is rapidly catching up with television.

Flurry CEO Simon Khalaf reports that the company has tracked a total of a trillion “events”—actions inside apps like finishing a game level or making a restaurant reservation. Those numbers have grown exponentially in the past two years.

All those taps and swipes translate to a significant amount of usage. 

In the US, time spent on the Web has stagnated at 70 minutes per day. Television watching has grown slightly, from 162 minutes to 168 minutes. But app usage has almost doubled from 66 minutes to 127 minutes a day. At current growth rates, it should catch up with television within a year.

Flurry Web vs. app time spent

This isn’t necessarily bad for television content producers, Khalaf notes, who are increasingly adapting their shows to be watched alongside a tablet or smartphone—the “second screen” phenomenon.

“We believe that, with the introduction of connected TVs, TV shows will behave like apps,” he writes.

Flurry’s results match what other observers are saying, like Kleiner Perkins Internet expert Mary Meeker.

But as Peter Kafka of AllThingsD points out, the explosion of mobile usage doe! sn’t nec essarily mean a mobile-ad bonanza.

And since we’re not getting more hours in the day, it’s pretty clear that the increased usage of apps must be happening simultaneously with other activities—like, yes, watching television.

SEE ALSO: Mary Meeker’s Latest Must-Read Presentation On The State Of The Web

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Wednesday, December 5th, 2012 news No Comments

Ad Data Reveals Surprising Patterns In Location-Based Mobile Usage

Source: https://intelligence.businessinsider.com/welcome

Mobile users are heavily engaged on their devices at the shopping mall, according to a recent report by JiWire, a location-based mobile advertising company.

JiWire’s data flows from its network that serves ads to some 50 million mobile users. Enabled by public Wi-Fi access at thousands of sites, JiWire’s ads allow advertisers to target users at malls, restaurants, retail stores, school campuses, airports, and other sites. 

JiWire’s latest data reinforces some commonly held ideas about mobile device use, but challenges others. For example, ad requests were heaviest at shopping malls— more so than at restaurants, for example— revealing how mobile devices have become a valued tool for shopping and leisure.

Other data showed surprising patterns. Ad requests were higher at hotels than at retail stores. And, finally, big-box stores saw more mobile ad requests than specialized retailers like clothing and electronic stores, despite all the hand-wringing over showrooming. 

BII_HyperLocal_JiWire

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Monday, November 26th, 2012 news No Comments

U.S. Mobile Content Use Keeps Treading Up

Source: https://intelligence.businessinsider.com/welcome

The rise of smartphones continues to push U.S. mobile content use higher. According to the latest comScore numbers, mobile apps and web browsers were the biggest winners, notching 12 and 10 percentage point gains in the past year, respectively.

As we discuss in our mobile usage report, much of this activity is additive. For example, while some mobile Internet use certainly cannibalizes desktop browsing, much of it would not have happened without smartphones.

However, smartphone penetration in the U.S. will begin to slow as we cross the 50 percent threshold, which means that growth in mobile content use will temper as well.  

Mobile Content Usage

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Thursday, October 4th, 2012 Uncategorized No Comments

When People Use Mobile Devices (AAPL, GOOG, MSFT)

Source: http://www.businessinsider.com/chart-of-the-day-mobile-and-pc-content-2012-9

Ad company Kontera tracked data from 15,000 publishers to find out when people are using their PC versus iPhones, Android phones, and tablets, which are lumped as “mobile” in the chart below.

This chart shows for each hour of the day what percentage of total mobile and PC content is consumed. As you can see, mobile usage is strongest from 6 PM to midnight. PC usage is strongest from 11 AM to 5 PM.

What this tells us is that people are using PCs at work, and mobile gadgets at home. Sort of a duh, right? Maybe, but it suggests a big shift in what “personal computing” really means. If we’re doing mobile computing largely during our personal time, which is when we’re out of work, it means people are more likely to buy tablets than traditional PCs in the future.

chart of the day, mobile and pc content consumption, september 2012

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Wednesday, October 3rd, 2012 news No Comments

When People Use Mobile Devices (AAPL, GOOG, MSFT)

Source: http://www.businessinsider.com/chart-of-the-day-mobile-and-pc-content-2012-9

Ad company Kontera tracked data from 15,000 publishers to find out when people are using their PC versus iPhones, Android phones, and tablets, which are lumped as “mobile” in the chart below.

This chart shows for each hour of the day what percentage of total mobile and PC content is consumed. As you can see, mobile usage is strongest from 6 PM to midnight. PC usage is strongest from 11 AM to 5 PM.

What this tells us is that people are using PCs at work, and mobile gadgets at home. Sort of a duh, right? Maybe, but it suggests a big shift in what “personal computing” really means. If we’re doing mobile computing largely during our personal time, which is when we’re out of work, it means people are more likely to buy tablets than traditional PCs in the future.

chart of the day, mobile and pc content consumption, september 2012

Follow the Chart Of The Day on Twitter: @chartoftheday

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Wednesday, September 26th, 2012 news No Comments

The Winner Of The Apps vs. Browsers War Is… (AAPL, MSFT, GOOG)

Source: http://www.businessinsider.com/bii-report-the-winner-of-the-apps-vs-browsers-war-is-2012-9

apps vs browserThe mobile web is unique because it has two distinct access points: browsers and apps.

In a special report on Mobile Usage just out from BI Intelligence, we analyze patterns around all types of mobile behavior, including the recent trends in mobile browser and app usage.

Access The Full Report By Signing Up For A Free Trial Today >>

So, apps vs. browsers. Who is winning?

The report has lots of charts and data that can be easily accessed, downloaded, and put to use. 

In full, the report also looks at:

To access BI Intelligence’s full report on Mobile Usage, sign up for a free trial subscription here.

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Wednesday, September 19th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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