That’s up from from 83 million users in the first quarter, a 23 percent increase. There are no statistics from prior quarters, unfortunately, but it’s reasonable to think that the number has been growing at a similar rate from a small base.
Facebook added 54 million new monthly active users last quarter. It appears that 35 percent of those users are mobile-only.
This trend will only accelerate over the next few years. As Google CEO Larry Page recently argued on the Charlie Rose Show, mobile phones connected to the Internet are going to be “most people’s first computer.” This is especially true in the developing world, where mobile offers a compelling solution to affordable internet access.
This does not mean that Facebook’s revenues “could plummet” if they don’t figure out how to ramp up mobile advertising, as TechCrunch argues, but it hurts its ability to generate that massive revenue bump that everyone has assumed is just around the corner.
As we discussed last week, Facebook is currently generating mobile ad revenue at a $180 million annual run rate from the mobile version of its Sponsored Stories product, which injects advertiser-selected posts into users’ news feeds. That number represents only 33 cents per mobile monthly active user per year (or ~8 cents per quarter), which is leagues below its current average revenue per user, or ARPU. It will undoubtedly rise as deployment increases or Facebook can demonstrate their value.
While there has been some positive evidence of Facebook’s mobile ads’ effectiveness, it hasn’t proven they are a silver bullet either. But if the developing world comes online increasingly mobile-only, it will hinder the company’s ability to maximize revenue out of its newest users.
About 102 million users accessed Facebook solely through mobile devices in June, a whopping 23% increase from the number who did so in March, according to a telling stat in the 10-Q filing first spotted by TechCrunch.
To put that in perspective, this means nearly a fifth of Facebook’s 543 million monthly active users now access the social network exclusively through mobile apps or a mobile browser.
This proves yet again that mobile is Facebook’s future, and it only increases the urgency for the company to figure out its mobile advertising strategy. Facebook’s mobile ads do have a click-through rate that is reportedly as much as 15 times greater than on the desktop, but as TechCrunch points out, Facebook can only place a small fraction of the ads on the mobile page that it does on the desktop page.
Chrome’s share of internet use just inched past Microsoft’s Internet Explorer last month, laying claim to king of the web browsers. Statcounter’s analytics measured that 32.43 percent of its 15 billion page-views were done on Google’s browser, while Internet Explore took 32.12 percent and Firefox 25.55 percent. According to StatCounter, an upswing of over 0.6 percent to Firefox (from Internet Explorer) helped Chrome claim the top spot. The month rounds off some impressive growth for Chrome in 2012, which claimed second place in Statcounter’s results at the start of the year. Now, if Google could just get that mobile version out to more handsets, we could see how it fares against small-screen competition.
Statcounter: Chrome overtakes Internet Explorer in global browser share for the first time originally appeared on Engadget on Fri, 01 Jun 2012 07:32:00 EDT. Please see our terms for use of feeds.
Don’t design 2 or 3 websites. Design one, but make sure it is accessible by whatever medium or device the user chooses to use to access it.
You can start with a site that has:
2) no script version
3) mobile version
When you design for mobile, think of what tidbit of information the user is really after. For example, Google Mobile is smart enough to return “27 – 17 with 3:14 left in the game” when I type a search for “dallas cowboys’ score.” Versus Google which returns a list of website search results when I access it via a browser on a broadband connection. Google detects what device I am using when I am searching and returns the exact thing that I was looking for based on the device and channel I am using.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- Coke vs Pepsi vs Dr Pepper
- Marketing Costs Normalized to CPM Basis for Comparison
- 3G calling, no registration, and totally free
- AOL's Plan To Steal TV Ad Dollars Is Totally Working
- The Top Endorsement Earners In Each Sport
- drag2share: The Most Pinned Brand On Pinterest Doesn't Even Use A Pinterest Account [THE BRIEF]
- Groupon launches Breadcrumb iPad app, vows to not be a typical POS
- HP Mini 311 Nvidia ION Netbook Hackintosh'ed
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
- Digital + Traditional = Unified Marketing
- May 2013 (64)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (94)
- August 2012 (92)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (23)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (12)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)