mobile version

Facebook’s Mobile Future Looks Bleak

Source: https://intelligence.businessinsider.com/welcome

Facebook Mobile-Only

In a new SEC filing, Facebook noted that 102 million users only accessed the site through a mobile device last quarter, as first reported by TechCrunch.

That’s up from from 83 million users in the first quarter, a 23 percent increase. There are no statistics from prior quarters, unfortunately, but it’s reasonable to think that the number has been growing at a similar rate from a small base. 

Facebook added 54 million new monthly active users last quarter. It appears that 35 percent of those users are mobile-only.

This trend will only accelerate over the next few years. As Google CEO Larry Page recently argued on the Charlie Rose Show, mobile phones connected to the Internet are going to be “most people’s first computer.” This is especially true in the developing world, where mobile offers a compelling solution to affordable internet access.

facebook arpuThis does not mean that Facebook’s revenues “could plummet” if they don’t figure out how to ramp up mobile advertising, as TechCrunch argues, but it hurts its ability to generate that massive revenue bump that everyone has assumed is just around the corner.

As we discussed last week, Facebook is currently generating mobile ad revenue at a $180 million annual run rate from the mobile version of its Sponsored Stories product, which injects advertiser-selected posts into users’ news feeds. That number represents only 33 cents per mobile monthly active user per year (or ~8 cents per quarter), which is leagues below its current average revenue per user, or ARPU. It will undoubtedly rise as deployment increases or Facebook can demonstrate their value.

While there has been some positive evidence of Facebook’s mobile ads’ effectiveness, it hasn’t proven they are a silver bullet either.  But if the developing world comes online increasingly mobile-only, it will hinder the company’s ability to maximize revenue out of its newest users. 

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Wednesday, August 1st, 2012 news No Comments

Facebook Is Running Out Of Time To Figure Out Its Mobile Advertising Strategy (FB)

Source: http://www.businessinsider.com/nearly-one-fifth-of-facebook-users-only-access-the-site-from-mobile-devices-2012-8

facebook iphone app

Facebook users are increasingly abandoning the desktop version of the social network in favor of the mobile version, the company revealed in its latest 10-Q filing.

About 102 million users accessed Facebook solely through mobile devices in June, a whopping 23% increase from the number who did so in March, according to a telling stat in the 10-Q filing first spotted by TechCrunch.

To put that in perspective, this means nearly a fifth of Facebook’s 543 million monthly active users now access the social network exclusively through mobile apps or a mobile browser.

This proves yet again that mobile is Facebook’s future, and it only increases the urgency for the company to figure out its mobile advertising strategy. Facebook’s mobile ads do have a click-through rate that is reportedly as much as 15 times greater than on the desktop, but as TechCrunch points out, Facebook can only place a small fraction of the ads on the mobile page that it does on the desktop page.

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Wednesday, August 1st, 2012 news No Comments

Chrome overtakes Internet Explorer in global browser share for the first time

Source: http://www.engadget.com/2012/06/01/statcounter-chrome-overtakes-internet-explorer-in-global-browse/

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Chrome’s share of internet use just inched past Microsoft’s Internet Explorer last month, laying claim to king of the web browsers. Statcounter’s analytics measured that 32.43 percent of its 15 billion page-views were done on Google’s browser, while Internet Explore took 32.12 percent and Firefox 25.55 percent. According to StatCounter, an upswing of over 0.6 percent to Firefox (from Internet Explorer) helped Chrome claim the top spot. The month rounds off some impressive growth for Chrome in 2012, which claimed second place in Statcounter’s results at the start of the year. Now, if Google could just get that mobile version out to more handsets, we could see how it fares against small-screen competition.

Statcounter: Chrome overtakes Internet Explorer in global browser share for the first time originally appeared on Engadget on Fri, 01 Jun 2012 07:32:00 EDT. Please see our terms for use of feeds.

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Friday, June 1st, 2012 Uncategorized No Comments

Android web browser claims biggest user share

Source: http://www.engadget.com/2012/03/05/statcounter-android-web-browser-claims-biggest-user-share/

Android’s native web browser can now lay claim to being the most popular mobile browser, according to StatCounter‘s latest survey. Mapping use over the past year, Google’s mobile internet browser has grabbed around 23 percent of all users, up from just over 14 percent back in February 2011. The phone and tablet-based browser may have soaked up BlackBerry and Nokia users on its way to the top, with the two companies dropping browser share to six and 11 percent, respectively. Opera continues to hold its own, with a stable market share of around 21 percent throughout 2011, while the iPhone’s Safari isn’t far behind, notching up 20 percent by the end of last month. Conspicuous by its absence, Windows Phone’s Internet Explorer hasn’t made the table just yet and Google is surely hoping to see its mobile version of Chrome enter the table soon — presumably once it’s available on more than one device.

StatCounter: Android web browser claims biggest user share originally appeared on Engadget on Mon, 05 Mar 2012 03:17:00 EDT. Please see our terms for use of feeds.

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Monday, March 5th, 2012 Uncategorized No Comments

Digital Footprint Score ™

UPDATED:  March 5, 2013

luxury hotels Digital Footprint Score March 2013

 

Digital Footprint Score 13.3  (2013, March)

Site: 1) visits per person, 2) pages per visit, 3) Hubspot Marketing Grade

Search: 1) domains linking in, 2) keywords driving traffic, 3) # pages cached

Social: 1) Klout Score, 2) Kred Score, 3) bitly clicks

 

UPDATED:  April 5, 2012

Digital Footprint Score - 2012 April Luxury Hotels

UPDATED: March 16, 2012

The version of the score below is 12.3 (which means year 2012, month 3).

Digital Footprint Score 12.3

 

Site

– Hubspot overall marketing grade, indexed against others in the industry/sector
– pages per visit
– visits per unique user

 

Search

– keywords driving traffic
– sites referring traffic (inbound links)
– # of pages cached by Google

 

Social

– Kred Influence score, indexed against others in the industry/sector
– Kred Outreach score, indexed against others in the industry/sector
– Facebok Fans

 

Mobile

– unique mobile content or mobile version

 

 

 

UPDATED:  April 5, 2011.

The Digital Footprint Score(tm) is a metric that will be published quarterly by the Digital Strategy Institute.

The parameters that go into it are the following – under 4 vectors, 1) site, 2) search, 3) social, and 4) mobile.

The version of the score below is 11.4 (which means year 2011, month 4).

Digital Footprint Score 11.5

Site
– pages per visit
– visits per unique user
Search
– keywords driving traffic
– sites referring traffic (inbound links)

– # of pages cached by Google

Social
– twitter followers
– unique retweeters
– unique mentions of handle

Mobile
– unique mobile content
– mobile app?  (1/0)

Meaningful comparisons are made among brands in the same industry/category, using the raw DFS score. the indexed DFS score can also give directional indication across industries (e.g. which industries as a whole are better in digital than others).

The parameters that go into the score were chosen mainly on the following criteria — that they are easy to obtain, easy to understand, AND straightforward to impact. For example if you have a low pages per visit parameter, then you impact that by adding more content pages to your site.

UPDATE:  March 25, 2011.

Digital Footprint Score 11.4

Site
– pages per visit
– visits per unique user

Search

– sites referring traffic (inbound links)
– keywords driving traffic

Social
– twitter followers
– unique retweeters

Mobile
– excluded in this version

DFS Score for fashion (highest)

Digital Footprint Score 11.4 - Fashion (Highest)

digital footprint score (lowest) fashion

DFS Score for Fashion Brands (lowest scores)


Original Post

The Digital Footprint Score(tm) is a new multi-metric index that helps brand marketers assess their digital marketing activities and compare it in apples-to-apples fashion to other brands in similar categories.

It takes parameters from the following 4 key areas: 1) site, 2) search, 3) social, and 4) mobile. It can be used to inform digital strategy and digital marketing tactics — those tactics will impact these parameters and improve the brand’s digital footprint score.

It is deliberately focused on measurable actions created by users NOT the size of the audience to which the ad was delivered, as in the case of the following 2 old metrics.

Source: http://en.wikipedia.org/wiki/Gross_Rating_Point

Gross Rating Point (GRP) is a term used in advertising to measure the size of an audience reached by a specific media vehicle or schedule. It is the product of the percentage of the target audience reached by an advertisement, times the frequency they see it in a given campaign. For example, a TV advertisement that is aired 5 times reaching 50% of the target audience, it would have 250 (GRP = 5 x 50% –) i.e., GRPs = frequency x % reach. To arrive at your total Gross Rating Points, add the individual ratings for each media vehicle you are using. You can also calculate GRP by dividing your gross Impressions by the population base and multiplying the answer by 100. GRPs are also used by broadcasters to sell their advertising space to potential customers.

A related metric is TRP, or Target Rating Point, a measure of the purchased targeted rating points representing an estimate of the component of the targeted audience being reached by an advertisement.

DFS score (digital footprint score)

Digital Footprint Score Trademark

See also – online reputation management

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Design Principles for the modern digital world

Don’t design 2 or 3 websites. Design one, but make sure it is accessible by whatever medium or device the user chooses to use to access it.

You can start with a site that has:
1) javascript and AJAX
2) no script version
3) mobile version

When you design for mobile, think of what tidbit of information the user is really after. For example, Google Mobile is smart enough to return “27 – 17 with 3:14 left in the game” when I type a search for “dallas cowboys’ score.” Versus Google which returns a list of website search results when I access it via a browser on a broadband connection. Google detects what device I am using when I am searching and returns the exact thing that I was looking for based on the device and channel I am using.

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Saturday, July 4th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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