mobile web

drag2share: HTML5 vs. Apps: Where The Debate Stands Now, And Why It Matters

source: http://feedproxy.google.com/~r/businessinsider/~3/Yezl4tzEqus/html5-has-become-the-third-platform-2013-9

BII_HTML5_Mobile_NeedsAn HTML5 app is housed on the Web and runs inside a mobile browser. Unlike apps built specifically for Apple or Android devices, it does not need to be built from scratch for each operating system. The promise is that it can be “write once, run anywhere.”

It’s true: In many cases, HTML5 can work just as well as a native approach. HTML5 has established itself as the de-facto alternative “platform,” after Google’s Android and Apple’s iOS.

But it is not the silver bullet it is often made out to be, for several reasons. HTML5 faces a fragmentation issue of its own, since there are gaps in the range of HTML5 app features supported by the different mobile browsers. Backers of HTML5 are working furiously to fill those gaps.

So where are we in the HTML5 vs. native apps debate? The status of HTML5 is vital to decisions about where to invest mobile budgets. In an August 2013 reportBI Intelligence analyzes this very question.

In the report, we do a head-to-head comparison of the two, explain the specific reasons why HTML5 has some clear advantages over native apps for mobile development, look at adoption data, analyze the barriers to HTML5 as a development tool and explain how HTML5 is starting to overcome them, look at the current state of the performance advantage held by native apps, and explain why in a hyper-fragmented mobile landscape, HTML5 has emerged as the long sought-after “third platform,” allowing for mobile Web apps that cut across fragmentation.

Access The Report And Our Ongoing HTML5 Coverage By Signing Up For A Free Trial Today >>

Here are examples of where HTML5 is trying to close the performance and feature gap:

    • Graphics: Web apps are far along in allowing for scalable (users can enlarge them by zooming in) graphics that allow for “the creation of very advanced and slick user interfaces,” according to the W3C, the nonprofit that creates the HTML5 standard.

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  • Multimedia capabilities are improving. Video and audio playback has become a widely-supported and widely-used HTML5 mobile app feature. Other multimedia features are still in a more nascent stage.
  • Responsiveness: HTML5 apps can be written so that the device type is detected, and an appropriate app version is delivered. That’s important because of the variety of screen sizes out there. The layout, behavior and resolution are optimized for the screen.
  • User Data: Web apps are far along in their ability to store app data so that users can return to an app and pick up where they left off. Smooth offline usage is an area that needs more improvement.
  • Geolocation on Web apps is now basically a solved issue across mobile browsers, while integration with user calendars and address book data is still a work-in-progress.

 


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Tuesday, September 17th, 2013 news No Comments

drag2share: Despite The Dominance Of Apps, Top Properties Are Still Dependent On Mobile Websites

source: http://feedproxy.google.com/~r/businessinsider/~3/BjcNQsgMm0I/mobile-web-usage-is-still-important-2013-9

We know that social media usage is migrating to mobile, but how much of that usage is channeled through apps, and how much is through browsers?

Facebook reaches about 76% of the U.S. smartphone population through its popular app, according to recent data from comScore.

But an additional 10% of smartphone owners access Facebook only through the mobile Web (using a mobile browser such as Safari or Chrome).

In other words, Facebook sees a 13% gain in audience thanks to its mobile website.

Twitter is even more dependent on the mobile Web. Twenty-one percent of the U.S. audience accesses Twitter’s app, but an additional 8% access it over the mobile Web. That’s a 38% audience “lift,” taking the app-only audience as the base, for Twitter.

Pandora is 100% dependent on its app usage.

SmartphoneAppReachUS

Looking at the top smartphone properties, one interesting case is Amazon, which reaches an impressive 66.8% of U.S. smartphone users. ! However, it fails to crack comScore’s top 15 apps list, meaning its app fails to reach the thresh hold of reaching 20% of smartphone users. Amazon is clearly still dependent on the mobile Web browsers for a big chunk of its audience.

It may be true U.S. mobile users are quickly moving away from the mobile Web in favor of apps, but developers and app publishers need to keep an eye on their mobile sites too.

Click here to see a larger version of this chart

TopSmartphoneProperties


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Thursday, September 12th, 2013 news No Comments

Social Sharing Behavior Said More Prevalent on Mobiles Than Desktops

source: http://www.marketingcharts.com/wp/interactive/social-sharing-behavior-said-more-prevalent-on-mobiles-than-desktops-35292/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

ShareThis-Social-Sharing-Propensity-by-Device-July2013Consumers are more social on mobile devices than on desktops, declares ShareThis, as the result of its new study comparing 4.9 billion social signals on the desktop web against 1.2 billion signals on the mobile web. The data, aggregated from the 2.3 million sites in the ShareThis network (which reached 87% of online Americans in June), indicates that sharing propensity is almost twice as high among mobile users than desktop users.

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Friday, July 26th, 2013 news No Comments

Social Sharing Behavior Said More Prevalent on Mobiles Than Desktops

source: http://www.marketingcharts.com/wp/interactive/social-sharing-behavior-said-more-prevalent-on-mobiles-than-desktops-35292/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

ShareThis-Social-Sharing-Propensity-by-Device-July2013Consumers are more social on mobile devices than on desktops, declares ShareThis, as the result of its new study comparing 4.9 billion social signals on the desktop web against 1.2 billion signals on the mobile web. The data, aggregated from the 2.3 million sites in the ShareThis network (which reached 87% of online Americans in June), indicates that sharing propensity is almost twice as high among mobile users than desktop users.

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Thursday, July 25th, 2013 news No Comments

Local Searches On Smartphones Lead To The Most Walk-In Customers

Source: https://intelligence.businessinsider.com/welcome

People who conduct a successful local search on their smartphone are much more likely to make an in-store visit than PC and tablet users, according to a recent Neustar Localeze survey.

Perhaps surprisingly, especially since there are so many click-to-call search ads floating around the mobile Web, smartphone users are actually more likely to contact a business online after completing a local search, while tablet and PC users prefer to contact a business over the telephone.

The 3,000-person survey also found that overall conversion rates are higher among mobile users, whether they contacted a local business online, over the phone, or in-person

An impressive 78% of them ended up making a purchase. Similarly, 77% of tablet users converted into buyers, whereas only 59% of PC users did.

When it comes to performing additional research on a product or service after an initial local business search, tablets lead. This supports previous studies which found that people prefer to conduct more complex activities— such as browsing social networks, reading, and writing — on their tablet than on their smartphone. Also, probably due to this habit of conducting additional research before buying, tablet users tend to spend slightly more on a purchase.

The Neustar Localeze Local Search Usage Study was conducted in partnership with comScore and 15 Miles.

Click here for a larger version of this chart.

BII_LocalSearch_2013

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Tuesday, February 7th, 2012 Uncategorized No Comments

conventional TV still rules, but online viewing is skyrocketing

Source: http://www.engadget.com/2012/01/07/nielsens-2011-media-usage-report–tv-netflix-android/

2011′s come and gone, but Nielsen’s media report on the year remains. The latest figures from the year that was have been published, and conventional television is still riding a wave of popularity. We’re told that 290 million Statesiders are still ogling at least one television, with around one in three American homes (35.9 million for the mathematicians) owning four or more of the things. Across the wire, some 211 million Americans are online, with a staggering 116 million aged 13 and up accessing the mobile web. Other figures include 253 million DVD players owned, 162 million game consoles, 129 million DVRs and 95 million satellite subscribers. There’s also some 111 million people watching timeshifted programming, and Netflix itself has four times the average viewing time per person, per month compared to the boob tube. Concerned about mobile? Android’s US market share (again, according to Nielsen) is pegged at 43 percent, while the iPhone has 28 percent and RIM’s BlackBerry OS claims 18 percent. Hit up the links below for more charts, numbers and things that your grandmother couldn’t possibly care less about.

Nielsen’s 2011 media usage report: conventional TV still rules, but online viewing is skyrocketing originally appeared on Engadget on Sat, 07 Jan 2012 22:46:00 EDT. Please see our terms for use of feeds.

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Sunday, January 8th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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