Mobile

Facebook Now Controls Nearly One-Fifth Of U.S. Mobile Display Ad Revenue

Source: https://intelligence.businessinsider.com/welcome

Facebook has vaulted past its competitors to control 18.4 percent of U.S. mobile display ad revenues.

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Thursday, December 27th, 2012 news No Comments

Mobile Accounts For Over 60 Percent Of Pandora’s Ad Revenues

Source: https://intelligence.businessinsider.com/welcome

Mobile continues to drive Pandora’s ad business.

Mobile ad revenues for its fiscal third quarter were $66 million, up from an estimated $53 million a quarter prior. Mobile accounted for 62 percent of total ad revenues, compared to 59 percent in the second quarter. 

Overall mobile revenues, including subscriptions, increased $15 million in the quarter to $74 million.

Pandora is a prime example of how mobile is transforming what were once Web-based companies. With 77 percent of usage now coming from mobile— not to mention a majority of revenues— Pandora is essentially a mobile company.  

pandora ad revenues 

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Thursday, December 6th, 2012 news No Comments

How Mobile Is Waging Battle For The Multi-Screen Living Room

Source: http://www.businessinsider.com/bii-report-how-mobile-is-waging-battle-for-multi-screen-living-room-2012-12

fFor over a decade, big tech companies, including IBM, Apple, and Microsoft, have been promising to take over the living room.

But home entertainment has proved a hard business to crack, and consumers remain tied to their TVs and panoply of set-top devices.

In a new report from BI Intelligence, we examine the distinct scenarios via which mobile devices will wage their battle for the living room, analyze what happens when screens collide and how the new multi-screen living room will actually function, and detail the opportunities being presented to mobile developers, advertisers, and device manufacturers. 

Access the Full Report By Signing Up For A Free Trial Today >>>

Here’s an outline of how mobile devices are waging the battle for the living room:

In full, the special report:

For full access to the report on How Mobile Is Waging A Battle On The Living Room sign up for a free trial subscription today.



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Tuesday, December 4th, 2012 news No Comments

Mobile Traffic To E-commerce Sites Doubled In The Past Year

Source: https://intelligence.businessinsider.com/welcome

Smartphones and tablets continue to drive an increasing share of e-commerce traffic.  

According to Monetate, mobile accounted for 18 percent of e-commerce traffic in the third quarter, up from 8 percent a year prior.

Smartphones drove a larger share of traffic than tablets, which reflects their increased penetration and perhaps the popularity of “showrooming,” when consumers use their smartphone in-store to compare prices.

Retailers, both online and brick-and-mortar, have to heed consumers’ changing shopping habits. According to IBM, mobile accounted for 16 percent of Black Friday online sales this year, up from 9.8 percent a year ago.

(For more information on mobile commerce, and how brands can win, read our special report.)  

Ecommerce Traffic By Device

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Tuesday, November 27th, 2012 news No Comments

Mobile Internet Traffic Surpasses Desktop Traffic In Some Countries

Source: https://intelligence.businessinsider.com/welcome

Mobile traffic as a share of all Internet traffic has been increasing steadily worldwide.

We have been tracking the global figure for some time. But a look at regional and country-level data reveals that in some countries, mobile’s already the preferred Internet access device. Also, some world regions tilt more toward mobile than others. 

As of September, 12 percent of the planet’s Internet traffic came from mobile devices, and 88 percent from desktop, according to StatCounter.

The United States is not too far from the global average, with mobile at 10 percent. But in Asia, 20 percent of traffic now comes from mobile (the proportion almost doubled compared to a year before). In Africa, mobile traffic is at 14 percent.

In Europe, mobile is 7 percent of all traffic, and in South America, 4 percent.

Looking at country-level data reveals some markets in which mobile already has surpassed desktop traffic. That’s the case in India, where 53 percent of traffic comes from mobile, and in African countries like Nigeria, where mobile is 56 percent of Internet traffic.

The data also reveal some countries which register significantly below or above their region’s average. China, with 6 percent of traffic from mobile, falls considerably below Asia’s average. The United Kingdom, at 13 percent, doubles the Europe-wide average.

MobileTraffic_World

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Wednesday, October 31st, 2012 news No Comments

How HTML5 Will Take Over Mobile Apps

Source: http://www.businessinsider.com/bii-report-how-html5-will-take-over-mobile-apps-2012-10

dHTML5 is a new technology that allows developers to build rich web-based apps that run on any device via a standard web browser.

Many think it will save the web, rendering native platform-dependent apps obsolete. 

So, which will win? Native apps or HTML5? 

recent report from BI Intelligence explains why we think HTML5 will win out, and what an HTML future will look like for consumers, developers, and brands.

Access The Full Report By Signing Up For A Free Trial Today >>

Here’s how HTML5 will eventually win out: 

In full, the special report analyzes:
  • What HTML5 is, giving an overview of how it is a technology done by committee

To access BI Intelligence’s full report on HTML5, sign up for a free trial subscription here.

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Tuesday, October 30th, 2012 news No Comments

Here Are The Major Players In Mobile Advertising

Source: http://www.businessinsider.com/bii-report-here-are-the-major-players-in-mobile-advertising-2012-10

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We are in the post-PC era, and soon billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours a day. Mobile audiences have exploded as a result.

Mobile advertising should be a bonanza, similar to online advertising a decade ago. However, it has been a bit slow off the ground, and its growth trajectory is not clear cut.

In a new report from BI Intelligence on the mobile advertising ecosystemwe explain the complexities and fractures, and examine the central and dynamic roles played by mobile ad networks, demand side platforms, mobile ad exchanges, real-time bidding, agencies, brands, and new companies hoping to upend the traditional banner ad.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

Here’s an overview of some major players in the mobile advertising ecosystem:

In full, the report:

To access BI Intelligence’s full reports on The Mobile Advertising Ecosystem, sign up for a free trial subscription here.

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Monday, October 29th, 2012 news No Comments

Mobile Accounts for 7 Percent Of The U.S. Digital Ad Market

Source: http://feedproxy.google.com/~r/businessinsider/~3/D4Haim_wFHI/chart-mobile-accounts-for-7-percent-of-the-us-digital-ad-market-2012-10

Mobile almost doubled its share of the U.S. digital ad market through the first six months of the year. According to IAB, U.S. mobile ad revenues were $1.2 billion in the first half of the year and 7 percent of total U.S. digital ad revenues, up from 4 percent a year prior.   

Total 2011 U.S. mobile ad revenues were $1.6 billion, according to IAB. Half-year revenues of $596 million were about 38 percent of the year-end total. Holding all else equal, if the U.S. market grew at the same rate this year, 2012 mobile ad revenues would be $3.2 billion.     

IAB screen shot

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Monday, October 15th, 2012 Uncategorized No Comments

Mobile Advertising Revenues Are Rising Like Crazy

Source: http://feedproxy.google.com/~r/businessinsider/~3/jMktwdR0_Sk/report-mobile-advertising-revenues-are-going-crazy-2012-10

Mobile advertising is on fire.

According to a report released today by the Interactive Advertising Bureau, mobile ad revenues have increased by 92 percent in the last year, rising from $344 million in Q2 2011 to $661 million in Q2 2012.

Digital advertising revenues had an increase of 14 percent in the first six months of 2012, growing from $14.9 billion in 2011 to $17 billion in Q2 2012. Although it’s interesting to note that 73 percent of digital advertising dollars are spent by 10 ad-selling companies, and the remained is spread across approximately 75 other companies.

In spite of the rapid growth of digital and mobile advertising, it’s search that’s on top, accounting for 47 percent total digital revenues, totaling $4.1 billion.

Here’s a breakdown of the data:

Digital Advertising Spend Across Formats

Historically search has retained the largest share of advertising revenues, but as the chart below shows, even though mobile’s the youngest format, it had the largest percent revenue between 2010 and 2012.

Historic Digital Ad Revenue

 

 

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Thursday, October 11th, 2012 Uncategorized No Comments

U.S. Mobile Content Use Keeps Treading Up

Source: https://intelligence.businessinsider.com/welcome

The rise of smartphones continues to push U.S. mobile content use higher. According to the latest comScore numbers, mobile apps and web browsers were the biggest winners, notching 12 and 10 percentage point gains in the past year, respectively.

As we discuss in our mobile usage report, much of this activity is additive. For example, while some mobile Internet use certainly cannibalizes desktop browsing, much of it would not have happened without smartphones.

However, smartphone penetration in the U.S. will begin to slow as we cross the 50 percent threshold, which means that growth in mobile content use will temper as well.  

Mobile Content Usage

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Thursday, October 4th, 2012 Uncategorized No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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