InMobi CEO Naveen Tewari tells us that he expects his mobile ad company — which he believes operates the largest mobile ad network bar Google’s — to remain a large standalone play in the future, even though it is not yet profitable.
InMobi has about 850 employees in about 30 countries worldwide, of which 125 – 150 are in the U.S. Tewari declined to discuss revenues as the company is still private, having taken a $200 million investment from SoftBank last year.
“We think this could be a standalone company,” Tewari said when asked if he believed InMobi would be acquired. Growth has been “so fast and so large, we’re one of only a handful of players that exists in this space” at scale, he said. InMobi serves 93.4 billion impressions monthly, across the planet.
But the company is not yet running a profit, Tewari said. “We are in investment mode so we’re concentrating on that. We have internal targets but we’d rather keep it that way.”
Profits have proven elusive among the large-scale mobile ad network providers. Both Velti and Millennial Media are also currently running at a loss.
After tooling up a team of hikers with an impressive camera tripod and unleashing them on the likes of the Grand Canyon and Yellowstone Park, Nature Valley has published its fully rotational Trail Views online. You’ll be able to effortlessly follow several routes across the great American countryside and for those too lazy to even click the forward arrow, there’s an autoplay mode. Three different locations — with multiple trails — are online now and you can check out how the granola-grinding company captured it all right after the break.
National Parks Street View-style trails goes live, avoids the Google cars (video) originally appeared on Engadget on Thu, 08 Mar 2012 09:02:00 EDT. Please see our terms for use of feeds.
Well this is mildly terrifying: according to a new Pew study, the Facebook privacy mode a lot of us rely on for photos and status updates is, on average, anything but private. Time to reconsider your settings, everyone.
The finding is staggering—Friends of Friends can hit as many as over seven million people:
Facebook users can reach an average of more than 150,000 Facebook users through their Facebook friends; the median user can reach about 31,000 others. At two degrees of separation (friends-of-friends), Facebook users in our sample can on average reach 156,569 other Facebook users. However, the relatively small number of users with very large friends lists, who also tended to have lists that are less interconnected, overstates the reach of the typical Facebook user. In our sample, the maximum reach was 7,821,772 other Facebook users. The median user (the middle user from our sample) can reach 31,170 people through their friends-of-friends.
When you think friend of a friend, the IRL analogue comes to mind. Your buddy’s buddy. That guy you met at a bar who seems okay. Your girlfriend’s pals from college. They must be okay people, right? They’re so narrowly removed from you, why not share all your photos with them?
Because 150,000+ people includes a hell of a lot of strangers you probably shouldn’t trust, and certainly don’t (and will never) know personally. You can read the study in its entirety below. [Pew]