Models

TV-Length Ads Becoming More Common in US Online Video

source: http://www.marketingcharts.com/wp/topics/integrated-cross-media-convergence/tv-length-ads-becoming-more-common-in-us-online-video-36614/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

FreeWheel-US-Online-Video-Ad-Views-by-Creative-Length-in-Q2-Sept2013Half of rights-managed US video ad views during Q2 were for 30-second spots, the historical standard ad length for broadcast TV, according to the latest quarterly report [download page] from FreeWheel. The proportion of ad views represented by 30-second spots has slowly increased from 43% in Q2 2012, as 15-second spots gradually recede. The researchers indicate that this signals a shift towards a linear TV-type viewing experience online. Notably, completion rates tended to remain consistent across 15- and 30-second spots during the quarter.

For digital pure-play networks, completion rates averaged 73% for 30-second pre-rolls (71% for 15-second spots), 94% for 30-second mid-rolls (versus 95%) and 61% for 30-second post-rolls (compared to 43% for 15-second spots). The figures were similar for linear + digital networks: 76% for 30-second pre-rolls (77% for 15-second pre-rolls); 91% for 30-second mid-rolls (versus 97%); and 63% for 30-second post-rolls (versus 61%).

FreeWheel has described the “Linear + Digital” model as generating the “majority of… revenue from linear TV services and also offering content on IP-based environment,” as well as being “focused on diverse mix of short, mid, and long-form content, with an emphasis on driving high ad loads.” The “Digital Pure-Play” model, by contrast, is characterized by its exclusive operation in IP-based environments, “either by aggregating third-party premium content and/or developing original premium content.” In this case, the “business models [a! re] focus! ed on video view growth through syndicated distribution of largely short-form content.”

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Thursday, September 12th, 2013 news No Comments

Yes, Your Credit Card Company Is Selling Your Purchase Data To Online Advertisers

Source: http://www.businessinsider.com/credit-cards-sell-purchase-data-to-advertisers-2013-4

steve madden shoe shopping

Depending on how you feel about online shopping, this either old news or a huge betrayal of consumer trust: Mastercard and American Express are selling your data to online advertisers who then use it to target you with ads.

As Ad Age notes, they’re not shouting very loud about it for fear of a backlash.

Here’s what we learned today from reporter Kate Kaye:

  1. Mastercard began doing this two and a half years ago.
  2. It sells data by zip code, offering areas that are more likely to make certain types of purchases, like shoes, for instance. Online advertisers can then bid on online users from those areas, and target them with ads for shoes.
  3. The data is anonymous and aggregated. They can’t identify you, in other words. All they know is that there are x-thousand shoe-buyers in a given zip code, online, at any one time.
  4. Amex sells its data as a series of models.
  5. EBay also sells its data for ad targeting.
  6. Best quote in the article: “Anybody that’s got data right now is in the business of trying to make money off of it,” said Forrester Principal Analyst Sucharita Mulpuru-Kodali. “Why not take advantage of it, especially if you can do it under the radar?”

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Tuesday, April 16th, 2013 news No Comments

See The Difference Between Victoria’s Secret And Dove Models

Source: http://www.businessinsider.com/victorias-secret-angels-vs-dove-models-2012-12

The Victoria’s Secret Fashion Show airs tomorrow night.

Standards for the show’s models are high. A Victoria’s Secret executive famously told The New York Times that fewer than 100 women in the world would be suitable to walk in the show.

Meanwhile, skincare company Dove has a “real beauty” campaign, using real women instead of models.

A Reddit user posted a photo showing the stark contrast between the two:

victoria's secret and dove models

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Monday, December 3rd, 2012 news No Comments

Android Can’t Even Keep Up With Apple’s Three-Year-Old iPhone Camera On Flickr (AAPL)

Source: http://www.businessinsider.com/click-apples-iphone-4s-is-the-second-most-popular-camera-phone-on-flickr-2011-11


flickr camera log

The iPhone 4S is now the second-most popular camera phone on Flickr after coming out just more than a month ago.

The iPhone 4 is still the most popular camera phone on Flickr. It’s also the most popular camera overall. There’s only one Android-powered phone that even comes close to competing with Apple’s phones. Even the iPhone 3G, which is now three generations old, is still crushing it.

The iPhone 4S sports a better camera with improved sensor and a revamped lens.

Keep in mind Apple only has a few models of phones while there are dozens running Android.

 

 

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Tuesday, November 22nd, 2011 news No Comments

Vapor4 May Be the First Bumper Worthy of the iPhone 4

The ecosystem for the iPhone4 has begun in earnest.

Source: http://gizmodo.com/5576923/vapor4-may-be-the-first-bumper-worthy-of-the-iphone-4

Vapor4 May Be the First Bumper Worthy of the iPhone 4The iPhone 4 shatters easily, and its tiny plastic bezel offers no protection. On top of that, touching its metal rim causes interferences. The Vapor4 bumper—made of aluminum—may solve most of these design problems. And it looks great:

Of course, nothing looks as cool as the iPhone 4 on its own, but if you want to avoid the antenna problems and the shattering, you are going to need one of these. They are made of aluminum, and they have an interior liner that separates the metal from the antenna, insulating it. The manufacturer—the same who makes the beautiful Joule iPad stand—told me that their tests showed no interference whatsoever across all models of iPhone:

We basically wrapped it in an inch thick of anodized aluminum all around with our special secret liner inside, nothing impacted the reception.

We will have to test this, but it definitely is the first bumper that actually looks cool. Especially the way you put it together, with those hex screws.

Vapor4 May Be the First Bumper Worthy of the iPhone 4

The Vapor4 is not cheap, although not as expensive as the beautiful exotic wood back replacement: The Vapor4 is $80. For $100 you also get the V4Carbon, a carbon fiber back plate that will further protect the iPhone 4 fragile glass back. [Elementcase]

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Thursday, July 1st, 2010 news No Comments

The iPad Costs Apple As Little As $229.35 to Build

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/s–4hn9Lyuk/the-ipad-costs-apple-as-little-as-22935-to-build

The $500 16GB, Wi-Fi only iPad costs Apple less than half that to build, according to a recent component breakdown from iSuppli. And for the 64GB 3G iPad, Apple clears nearly $500 in profit. Here’s how it breaks down:

Apple iPad Estimated Bill-of-Materials and Manufacturing Cost Analysis:
This will no doubt be updated once iSuppli and others are able to do a teardown of an actual device, but those estimated profit margins are pretty stunning, particularly on the higher-end models. iSuppli also points out that the 32GB versions of the iPad only cost $30 more to make than their 16GB counterparts, yet retail for $100 more—a good indication that that’s where they expect the sweet spot to be in the market.

Goes a long way to explaining why Apple’s so willing to be flexible on the price, no?[iSuppli]

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Thursday, February 11th, 2010 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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