Mom
Why Moms Recommend Brands
Source: http://www.marketingcharts.com/wp/interactive/why-moms-recommend-brands-and-why-it-matters-24256/
7 in 10 American mothers with children up to 12 years old make recommendations about brands, products and services to other mothers at least monthly, according to [download page] a study released October 2012 by The 360PR MomSquad and Mom It Forward. Fully half make brand recommendations daily. But what motivates them to recommend? Some [...]
Source: http://gizmodo.com/5883325/amazon-prime-now-has-a-lot-more-tv-shows-thanks-to-viacom
Like Netflix and Hulu before it, Amazon has inked a deal with Viacom to bring TV shows from all its networks (MTV, Comedy Central, Nickelodeon, BET, Spike, etc.) to the Prime streaming service. Beavis and Butthead marathon, anyone?
Amazon isn’t saying how many episodes will arrive in the deal, but they did say that Prime now has 15,000 movies and TV shows. But the bulk of their offering is god awful, so this new deal will help. Considerably. And now that Teen Mom is available, I think Sam might be one step closer to canceling his Netflix subscription. [Amazon]
Entrepreneurs Can See The Future, And Here’s What The Future Looks Like
Source: http://www.businessinsider.com/ron-conway-startups-trends-future-2012-1
SV Angel’s Ron Conway has been an investor since 1994. In this month’s issue of The Economist, Conway writes his 2012 startup predictions.
First he says the social web has hardly reached maturity. We’ve only seen the beginning of what’s possible via Facebook. “Some 90% of the world’s data have been generated in the past two years,” he writes.
Conway thinks social interactions will be at the heart of most new products moving forward. They’ll influence everything from search results to how mom and pop shops conduct their businesses.
Conway also notes how quickly startups are seeing success at the local level. Groupon built a multi-billion-dollar business in three years. Conway wonders if we’ll see a startup become a true $1 billion business in 12 months in 2012.
The biggest trend Conway sees is something he calls “collaborative consumption.” By that he means people area willing to share or rent things instead of buy them. Airbnb and ZipCar are good examples of this.
Conway concludes by saying why he loves startups. “The answer is quite simple: these entrepreneurs share their vision of the future with me. And every so often, their vision becomes the future. What could be more interesting than that?”
To read the full article, head over to The Economist >>
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These Time Magazine Covers Explain Why Americans Know Nothing About The World
It’s not news that Time magazines uses different covers for its different regional editions, but it’s only when you gather them all together — so you can see what Europe and Asia read in Time compared to what Americans read in Time — that it becomes clear how insular the U.S. edition of Time is.
If you live abroad, the current edition of time features a dramatic picture of an Arab rebel wearing a gas mask under the headline “Revolution Redux.” In America, we got “Why anxiety is good for you”:
Hmm.
Publishing ain’t easy, of course. Editors need to pick what sells (and what sells advertising). There are good reasons why the U.S. audience won’t be as interested in Tintin as Europe’s would be, which explains why Tintin dominated the foreign Time covers on Oct. 31. In the U.S., to Time’s credit, that edition featured “The China Bubble,” a piece about whether economic growth in the East is sustainable.
That laudable example aside, however, this collection of recent Time covers does make us Americans look like we’re just not that interested in the rest of the world.
While the rest of the world gets a thoughtful piece about Islam, the U.S. gets … chores!
Cold Turkey
Turkish prime minister Recep Tayyip Erdoğan may be the key democratically elected Muslim leader who stands at the crossroads between East and West, but hey! What about these inventions?!
Mom liked them best …
The Nov. 14 editions were soft features in all regions, but American exceptionalism was alive and well.
See the rest of the story at Business Insider
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Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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1 in 3 Viewers Despises Television And Wants To See It Die
Source: http://www.businessinsider.com/poll-results-1-in-3-viewers-despises-television-and-wants-to-see-it-die-2011-12
We recently polled Business Insider readers on their attitudes to paying for cable and satellite TV, and we asked for your comments on the future of television itself.
The survey was prompted by the news that a generation of “cord-nevers” and “cord-cutters” is forming — young people who don’t want to pay for cable TV because their laptops and mobile devices provide plenty of free video.
By late Friday, 910 votes had been cast and the result was overwhelming:
Here are the full results:
(The live poll is still open, incidentally.) Obviously, the poll is biased: It’s a self-selecting audience of people who are already getting their news from the web.
Meet the “cord-haters”
Having said that, it indicates that “cord-nevers” may not be the TV industry’s main problem. Rather, judging by the comment boards underneath both the poll and the original story about the death of TV, it is the “cord-haters”: People who actively despise traditional television with its clutter of irrelevant advertising and brainless programming. They are overjoyed that the web now offers an alternative way to watch shows and movies at a fraction of the cost.
The Credit Suisse report identified new technology as the culprit that is now eating TV’s business. But as far as B.I. readers are concerned, it’s not just about the ease of watching movies on an iPad. Rather, it’s that they find TV to be of such low quality that they just don’t want to watch any more of it. Only now has new technology allowed them to watch shows and movies without all of TV’s baggage, such as paying for 500 channels when you really only watch about 10.
Here are some comments from the cord-haters (more here):
Steven: The thing I hate about TV is you only watch a couple stations 99% of the time, but you pay for 150+ stations.
dargoola: This year I cut most of the digital premium channels with on demand add-ons because I never have time to watch them.
There’s a core Of TV channels I watch but it’s shrinking. I’m getting more of my news from the Internet, i blog a lot, and spend more time socially on the net. But TV is still it for the pure pleasure of vegging out and being entertained.
realchuck: I’ve stopped paying some 5 years ago. I installed a ‘seedbox’ with a friendly 3rd-world country hosting provider and just leech torrents (automatically). It costs me some $50 per month including unlimited traffic. So I get TV-shows on the next day, auto-downloaded, and any blu-ray movie – also on the next day. I don’t have to respect any delays imposed by the assholes in the industry.
flubber: TV will fail because of the parent companies and advertisers. How many infomercials do we need?
How many times do they need to cut to commercial during a football game? Quite frankly I do not watch a lot of TV anymore because the amount of real content being aired is a joke and the amount of commercials is just downright insulting. I download everything or watch it on the net.
Dean Wormer: The traditional TV folks are stuck. But they think this is about Netflix, Hulu etc. It’s not. Their product stinks. It’s been this way for years and its getting worse. Hulu is just methadone to get you off the crack pipe.
Krissy: Let us be real here, most regular network TV on now is pure unadulterated shite.
iWonder: Cable isn’t what it used to be. I had cable primarily for channels like Discovery, Science and History but now it seems those networks are being overrun by the same trash programming that took over the big networks a decade ago. Cable isn’t worth it now, 150+ channels and nothing worth watching, that’s why I’m done with it.
jasno: I abandoned broadcast TV because of the incessant commercials. Even on the discovery channel it’s too much. Worse, the commercials are pretty much never for anything that I might possibly buy. For example, I am never going to buy a Chevy Silverado pickup, or any truck, but I have been subjected to about 97,391 commercials for pickup trucks.
Some readers defended TV, saying it still played a useful role in their lives:
rusty syringe: Gave it up for awhile but came back this year. Direct TV’s free Sunday Ticket offer was to good to pass up.
As with most guys I know, if it weren’t for ESPN, NFL, and NBA I wouldn’t get cable. Sports is all I watch on TV.
Frank Castle: I’ve tried all the streaming services and the image quality is crap. With Comcast I have a crystal clear 1080 signal with Dolby digital sound. I have no desire to gather everyone around the laptop to view a show. All these services also are geared to the solo viewer. What do you do when Mom wants to watch HGTV, I’m watching a game, the kids have on disney channel. Your telling me running all those sevices seperately is going to be cheaper then another cable connection?
SEE ALSO: The Facebook Advertising Hall Of Fame: Here’s Who Is Nailing It On The Social Network
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