moms

UK Moms Put in the Time on Social – eMarketer

source: http://www.emarketer.com/Article/UK-Moms-Put-Time-on-Social/1010184

Facebook and YouTube lead UK mom social sites

Moms are known for their affinity for social networks, and this holds true in the UK. A comScore study found that UK females ages 6 and older exceeded UK males in time spent on social in July 2013 by 2 hours. And women with children spent even more time on social networks, clocking 443.3 minutes that month, about 17 minutes more than the average UK female.

It’s also notable that men with children showed more interest in using social sites than males in general, even if they still trailed far behind moms.

comScore’s study only measured time spent on social at home and work locations, excluding mobile. Factoring mobile into the mix would drive these figures even higher, especially as an increasing percentage of social networking activity overall is conducted on the go.

Moms not only spend more time on social sites, they are more likely to have accounts across the social spectrum. A separate comScore study from March 2013, cited by BabyCentre, found that UK moms between 18 and 34 years old were more likely than the average UK internet user to participate in all the social platforms studied. About eight out of 10 UK moms used Facebook, and the same percentage accessed YouTube. That’s compared to 72% of the general UK population on Facebook, and 67% on YouTube.

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Wednesday, September 4th, 2013 news No Comments

Why Moms Recommend Brands

Source: http://www.marketingcharts.com/wp/interactive/why-moms-recommend-brands-and-why-it-matters-24256/

7 in 10 American mothers with children up to 12 years old make recommendations about brands, products and services to other mothers at least monthly, according to [download page] a study released October 2012 by The 360PR MomSquad and Mom It Forward. Fully half make brand recommendations daily. But what motivates them to recommend? Some […]

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Saturday, October 27th, 2012 news No Comments

Social “media” is created – the total quantity, reach, frequency, and intensity are not pre-known

Social “media” is created – the total quantity, reach, frequency, and intensity are not pre-known. The “media” that is generated can be positive or negative or both. Extremity or “extreme-ness” is usually a necessary ingredient. Extremely positive, extremely entertaining, extremely negative, etc.

Oprah Winfrey KFC Grilled Chicken disaster, coupon debacle. Her reputation may have been permanently tarnished because she was found out to have been paid by KFC to promote the coupon tied to the launch of KFC grilled chicken.

oprah-kfc-blog-volume

Dominos was on the hot seat when 2 employees shot a video of them sticking mozzarella cheese up their nose and then putting it into the pizza.

dominos-blog-mentions

Motrin offended the sensibilities of moms when they implied that a baby was a cool “accessory.” ┬áThe blogosphere and twitter lit up with people taking exception to that.

motrin-blog-mentions

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Wednesday, July 29th, 2009 social networks No Comments

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