moneymakers

Games Are The Most Popular Apps On Smartphones And Tablets

Source: https://intelligence.businessinsider.com/welcome

Games are the most frequently used apps on both smartphones and tablets.

According to mobile analytics company Flurry, games account for 39 percent of time spent in apps on smartphones, and 67 percent of app time on tablets. Games’ ability to engage users is one reason they are the biggest moneymakers in Apple’s App Store

Flurry also found that smartphone owners use more apps per week, but tablet owners’ app sessions are twice as long. This is why many in mobile believe that tablets are a more promising advertising platform than smartphones, as we discussed in our mobile advertising report.   

smartphones vs. tablets

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Friday, November 9th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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