months of the year

B2B Print Ad Sales Continue Steady Decline in 2013

source: http://www.marketingcharts.com/wp/print/b2b-print-ad-sales-continue-steady-decline-in-2013-36675/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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Ad sales declined have been particularly pronounced in some industries. During the first quarter, for example, sales wer down by almost 20% year-over-year for the business, marketing and advertising (-19.97%), aviation, aerospace and military (19.75%) and electronic engineering (-19.62%) sectors. In fact, of the 22 sectors measured, only 7 posted increases. Only one sector –  travel, business conventions and meetings – registered increases in ad sales throughout the first 4 months of the year.

Print continues to be one of the key B2B media and information revenue sources behind trade shows and events, but its contribution to overall revenues is declining. Last year, print accounted for 29% of revenues, down from 37% in 2008.

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Sunday, September 15th, 2013 news No Comments

Mobile Accounts for 7 Percent Of The U.S. Digital Ad Market

Source: http://feedproxy.google.com/~r/businessinsider/~3/D4Haim_wFHI/chart-mobile-accounts-for-7-percent-of-the-us-digital-ad-market-2012-10

Mobile almost doubled its share of the U.S. digital ad market through the first six months of the year. According to IAB, U.S. mobile ad revenues were $1.2 billion in the first half of the year and 7 percent of total U.S. digital ad revenues, up from 4 percent a year prior.   

Total 2011 U.S. mobile ad revenues were $1.6 billion, according to IAB. Half-year revenues of $596 million were about 38 percent of the year-end total. Holding all else equal, if the U.S. market grew at the same rate this year, 2012 mobile ad revenues would be $3.2 billion.     

IAB screen shot

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Monday, October 15th, 2012 Uncategorized No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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