mother nature

The Secret Algorithm That Controls Everything About Orange Juice


The Secret Algorithm That Controls Everything About Orange JuiceIf you ever wondered how orange juice can always taste so damn perfect every time you have it, it’s because of an algorithm. Coca Cola, which makes Simply Orange and Minute Maid, has an algorithm called the “Black Book” which allows it to standardize Mother Nature. It’s crazy.

We knew the odd process that orange juice companies followed to create consistently delicious OJ: strip the oxygen which strips the flavor and then artificially flavor the juice with “flavor packs” made by flavor and fragrance companies. What we didn’t know was how amazingly detailed the algorithm used to figure everything out and how much it controlled of the OJ squeezing process.

Business Week’s fascinating report on big box OJ discovered how ridiculously impressive (and scary) the whole process is. The architect of Coke’s OJ model, Revenue Analytics consultant Bob Cross who also built an algorithm for Delta for airline efficiency told Business Week that the Black Book, “is definitely one of the most complex applications of business analytics. It requires analyzing up to 1 quintillion decision variables to consistently deliver the optimal blend, despite the whims of Mother Nature.”

The Black Book has data on over 600 flavors that go into an orange, detailing the acidity, sweetness, etc. of each batch of juice. Once it profiles the raw juice, it spits out how to blend the juice to get into the perfectly consistent taste we’re all used to. Even deeper, Black Book can analyze weather patterns, crops, etc. to adjust any sort of juicing plans. Black Book even uses satellites to monitor crops and tells farmers the optimal time to pick the fruit. It’s considered every possible angle for orange juice, with math.

Read more about how an algorithm dictates OJ at Business Week. [Business Week]

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Saturday, February 2nd, 2013 news No Comments

An Unreal Instagram Photo Of The NYC Thunderstorm From A Plane Over Queens


Wild stuff from former NFL player Dhani Jones, who tweeted out this photo of an isolated t-storm while he was flying in a plane above Queens.

#stormcoming #nyc #isolated I’ve never seen a storm so concentrated. The power of mother nature!” he wrote.

queens rain picture

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Wednesday, July 18th, 2012 news No Comments


Purify Your Water With a Burnt StickIt uses the same principle as your Brita filter to purify water, but Black+Blum’s Eau Good bottle does it with way more style using a stick of charcoal that’s always visible through the bottle’s lovely curves.

Known as Binchotan, the black stick is a type of carbon made from tree branches, which the Japanese have been using to soften and purify water for centuries. It can even reduce the amount of chlorine in your H2O, though the passive process does require quite a few hours to work its magic. So it’s recommended you leave the Eau Good bottle sitting overnight before drinking. We recommend staring at the bottle while it works.

To prevent the charcoal from floating to the surface, the $20 plastic bottle has been designed with a slight bulge on the side, keeping the $4 Binchotan stick submerged at all times. It’s promised to work for up to 6 months before it needs to be replaced, while a quick 10 minute boil at the 3 month mark will help ensure its effectiveness. And when it does stop working, you can of course just toss the charcoal stick in your garden, where mother nature will recycle it for you. [Black+Blum via bookofjoe]

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Monday, February 6th, 2012 Uncategorized No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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