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drag2share: Now You Can Rent A Tesla Model S From Hertz


tesla model s red

You can now rent a Tesla Model S from Hertz in California, the rental car company announced today.

The all-electric, award-winning sedan will join the company’s “Dream Cars” program, which it launched in June.

Customers already have access to luxury cars from Ferrari, Lamborghini, Aston Martin, Porsche, Audi, and Mercedes-Benz.

According to Hertz, the high-end program has been a hit.

“Customer and industry support for Hertz’s Dream Cars has been overwhelming, so adding the Tesla Model S to the already outstanding fleet was an easy choice,” said Mark P. Frissora, Chairman and CEO, said in a press release.

Naturally, it will cost more to rent Motor Trend’s Car of the Year than an old Chevy Impala. The Model S will cost $500 per day, and cost $.49 per mile after 75 miles.

Here are the rates for some of the other cars in the Dream fleet:

  • Ferrari, Lamborghini, and Bentley: $1,500 per day, plus $3 per mile after 75 miles
  • Aston Martin Vantage and Audi R8: $1,000 per day, plus $3 per mile after 75 miles
  • Porsche and Mercedes: $350 per day, plus $.49 per mile after 75 miles

Hertz does not disclose how many of each car it has in its national fleet.

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Wednesday, September 25th, 2013 news No Comments

Publishing Consortium to Launch Hulu for Magazines


Major Publishing Consortium Ready to Launch "Hulu for Magazines"It’s been two years since Next Issue Media was first announced but the subscription-swapping, all-you-can-read digital news-stand is set to launch tomorrow.

Next Issue Media is a digitial subscription service proposed by five of the world’s largest publishers (Conde Nast, Time Inc, Hearst, Meredith, News Corp). Users would receive as many digital magazines as they wish for a flat monthly rate of $10-15, depending on if you want delivery of weeklies like The New Yorker. And just like Hulu, the user will be able to freely pick and choose which content to consume.

The digital magazines will still read like physical magazines—top to bottom, left to right, including ads—which is kind of odd but likely a necessary intermediary step for publishers to make that cognitive leap to accepting digital publishing. At launch, 35 titles will be available for perusal including, Motor Trend, Popular Mechanics, and Time. More titles are expected to debut in the coming weeks.

“You download the Next Issue Media reader once, and all the magazines will be presented there in single format,” Morgan Guenther, CEO of Next Issue Media said. “We think we’ll have a compelling proposition.”

However if the Big Five is counting on this production immediately taking off, well, that’s not likely. NIM requires an app to run—an app only available on Android tablets running Honeycomb. That nobody thought to port this to—much less not build it specifically for—the iPad and its spiffy new Retina display is an inauspicious way to kick off a publishing platform.[allthingsd, AdweekImage: The AP]

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Wednesday, April 4th, 2012 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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