mountain
Five Months Later, GM Still Isn’t Buying Facebook Ads (FB, GM)
Source: http://www.businessinsider.com/general-motors-facebook-ads-carolyn-everson-2012-10
General Motors dealt a heavy blow to Facebook when it announced it would be pulling the $10 million a year it had been spending on ads with the social network days before Facebook’s IPO.
In July, the companies were talking about a rapprochement.
It turns out that, five months later, GM still isn’t back on Facebook.
Inside Facebook reports that sales chief Carolyn Everson has reorganized her team around specific sectors, including a dedicated automotive team.
Facebook has also launched an ad exchange, which lets advertisers use third-party data to target users on the site—a feature General Motors wanted back in May.
But those efforts haven’t been enough, according to Inside Facebook:
When a reporter asked about GM pulling its ad spend, Everson confirmed that the auto company is still not advertising on Facebook but the two companies are “working incredibly closely.” She said Facebook has a team in Detroit meeting with GM every week. Until Facebook can deliver results for GM, Everson says, she doesn’t want them to spend money on advertising.
“When they spend, I want them shouting from the mountain tops that we’re their best marketing partners and they can’t live without us.”
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On your mark, get set, GOMC!
Source: http://googleblog.blogspot.com/2011/12/on-your-mark-get-set-gomc.html
Professor registration for the 2012 Google Online Marketing Challenge (GOMC) is now open.
GOMC is a global online marketing competition open to professors and their students in any higher education institution. Professors sign up for the contest and then serve as guides and mentors to their student participants throughout the competition. Over the course of three weeks, student teams are tasked with developing and running a successful online advertising campaign for real businesses or nonprofit organizations using Google AdWords. In the process, they sharpen their advertising, consulting and data analysis skills. (Note: student registration will open on January 31, 2012 and students can only enter if their professors have signed up already and must sign up under their own professors).
After running their online advertising campaign for three weeks, students summarize their experiences in campaign reports, which they submit online. Based on the performance of the campaigns and the quality of the reports, Googlers on the GOMC team and a panel of independent academics select the winning teams.
The global winners and their professor will receive a trip to Google headquarters in Mountain View, Calif. The regional winners (and their professor) will win a trip to local Google offices, and the social impact award winners will be able to make donations to nonprofit organizations that were part of the GOMC competition.
Last year’s challenge had 50,000 participants representing 100 countries, and this year we expect even more. For more information, visit www.google.com/onlinechallenge. Professors, here is a chance to help your students sharpen their marketing skills and make a global impact!
Posted by AJ Pascua, GOMC Team
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Carrier IQ Admits Holding ‘Treasure Trove’ of Consumer Data, But No Keystrokes
Source: http://www.wired.com/threatlevel/2011/12/carrier-iq-data-vacuum/
MOUNTAIN VIEW, California — An embattled phone-monitoring software maker said Friday that its wares, secretly installed on some 150 million phones, have the capacity to log web usage, and to chronicle where and when and to what numbers calls and text messages were sent and received. The Carrier IQ executives, speaking at their nondescript headquarters in a residential neighborhood in the heart of Silicon Valley, told Wired that the data they vacuum to their servers from handsets is vast — as the software also monitors apps deployment, battery life, phone CPU output and data and cell-site connectivity. But, they said, they are not logging every keystroke as a prominent critic claimed.
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drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)
Google Quietly Invests Over $100 Million in Zynga, Readying Google Games
Source: http://gizmodo.com/5584118/google-quietly-invests-over-100-million-in-zynga-readying-google-games
Whoa. TechCrunch reports that Google has invested between $100 and $200 million in Zynga, the social gaming behemoth behind Farmville, Mafia Wars, and others, in preparation for the launch of Google Games later this year.
TechCrunch’s “multiple sources” say that Google itself, not its venture capital division Google Ventures, has invested between $100 and $200 million in Zynga, a huge power play presumably with the aim of eroding Facebook’s social media dominance.
It seems that Google sees Zynga as the best way to hit the ground running with Google Games, a social gaming service from the search company that’s set to launch later this year. TechCrunch points to this job opening for “Product Management Leader, Games” at their Mountain View campus as proof that we’ll be seeing a lot more about Google’s move into gaming in the near future.
With Google Me, the company’s purported Facebook killer, continuing to take shape, this major investment in Zynga is just further proof that Google is making a very serious effort to hit Facebook where it hurt, namely, the farms. [TechCrunch]
Twitter Stats
source: http://www.sysomos.com/insidetwitter/
Summary
Over the past few months, Twitter has experienced explosive growth, attracting celebrity users such as Oprah, and a growing mountain of media and blog coverage. Sysomos Inc., one of the world’s leading social media analytics companies, conducted an extensive study to document Twitter’s growth and how people are using it. After analyzing information disclosed on 11.5 million Twitters accounts, we discovered that:
- 72.5% of all users joining during the first five months of 2009
- 85.3% of all Twitter users post less than one update/day
- 21% of users have never posted a Tweet
- 93.6% of users have less than 100 followers, while 92.4% follow less than 100 people
- 5% of Twitter users account for 75% of all activity (see the report on analysis of top-5% users)
- New York has the most Twitters users, followed by Los Angeles, Toronto, San Francisco and Boston; while Detroit was the fast-growing city over the first five months of 2009
- More than 50% of all updates are published using tools, mobile and Web-based, other than Twitter.com. TweetDeck is the most popular non-Twitter.com tool with 19.7% market share.
- There are more women on Twitter (53%) than men (47%)
- Of the people who identify themselves as marketers, 15% follow more than 2,000 people. This compares with 0.29% of overall Twitter users who follow more than 2,000 people.
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
http://twitter.com/acfou
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