You Can’t Bully Users Into Loving A New Product


Girl afraid of Google

We’ve written many times about how Google is turning into Microsoft. Here’s another example.

Recently, author and former Star Trek star WIl Wheaton noticed that Google was requiring him to sign up and log in to Google+ before he could give one of his videos a thumbs-up vote on YouTube. He posted a nastygram to Google about it on his Tumblr site.

(Google isn’t doing this for every YouTube user yet, but is trying it out, according to Danny Sullivan.)

Google should know better. Microsoft has tried this same thing for years, and it doesn’t work. has been the home page for Internet Explorer for more than a decade. That means that every single PC sold since 1995 has had a direct link to MSN built into it. MSN Search became the default search engine in Internet Explorer back in 2001, and has stayed that way more or less since (although its name changed to Bing in 2009).

But Microsoft has NEVER been able to leverage Windows into a successful online business. Microsoft gets lots of traffic to its Web sites — including — but none of the individual services are market share or mindshare leaders.

Worse yet, Microsoft has lost billions on its online business — more than $2 billion just in the last year.

Meanwhile, dozens of other online companies have been able to build huge, thriving online businesses without leveraging another product — Google, Facebook, Amazon, eBay, Yahoo, and too many others to count.

And what was Microsoft’s most successful new product in the last decade? The Xbox, which didn’t have any ties to Windows at all for years. (Even now, the ties are minimal.)

Google has to make Google+ compelling enough on its own to draw users. Forcing people to sign up for it may give Google some nice user stats to share on its earnings calls, but it won’t build long-term success or engagement.

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Wednesday, May 2nd, 2012 news No Comments

The numbers vary depending on who you ask or whose data you use

Bing search volume continues to drop despite tons of ads and cheating — redirecting traffic from,,, and windows search (see also – .

January 13, 2010

The Nielsen Company today reported December 2009 data for the top U.S. Search Providers.

MegaView Search data – including total searches, unique searchers, search share, and all other search figures – cannot be trended with search results prior to October 2009 due to recent methodology changes.


Searches represent the total number of queries conducted at the provider. Example:  An estimated 6.7 billion search queries were conducted at Google Search, representing 67.3 percent of all search queries conducted during the given time period.

versus Oct 2009 numbers from hitwise


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Wednesday, January 13th, 2010 analytics No Comments

Bing is bigger than CNN, Digg, Twitter? Not so fast!

Compete shows that Bing’s unique users in June 09 is bigger than Twitter, CNN, and Digg.

This is not because people are voluntarily going to  It is because Microsoft redirected all traffic from and search traffic (results pages) from to


This is what it looks like when a site changes domain names and redirects all rtraffic from the old site.  By next month Compete will show the same “X” for vs


Already starting to see the decline of traffic from which is entirely redirected to



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Thursday, July 9th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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