It’s the perfect example that doing what you love — and knowing what the market lacks — will eventually pay off.
Alex King-Harris, Craig Kohland and Amani Friend met through the yoga community, but what’s unique about the trio is that they were all musicians making music for those who were terminally-ill or facing chronic illness. King-Harris had been involved in a bad car accident years ago which introduced him to yoga.
As yoga increased in popularity, the co-founders realized there wasn’t a platform for instructors to get recommended healing music or share their playlists with one another or with their students. All three guys immensely believe that the right music is essential for various sequences in a yoga routine.
After initially raising $150,000, YogiTunes, which works a lot like iTunes, but is catered specifically to the yoga community, launched in July 2011. The site currently has around 6,000 artists to choose from and the downloaded music can be played through any medium — unlike iTunes, which requires Apple products.
But people are used to getting their music through iTunes and other popular sources:
“You’re up against people who have really strong habits of consuming through iTunes, or consuming through Pandora,” King-Harris told us. “It takes a little while to shift people’s habitual ways of consuming.”
Eventually, the company wants to grow beyond music and become a community for health and wellness enthusiasts.
“We definitely want to draw people in with the music and then extend to other products, other services, other things that we feel are valuable for people’s lifestyles. It’s kind of taking the Amazon model. They were really good at selling books and now they do everything.”
“We can also scale quite quickly beyond yoga to the health and wellness market. A lot of massage therapists, fitness teachers, tai chi people use our music. I think the yoga market is particularly interesting because, in general, the median income is high so we know we have an broad enough audience.”
For inspiration, the company looks at Beatport, a private company that offers music for the DJ community.
“It’s a similar way that we see ourselves servicing the yoga community. They’re a very successful enterprise, very well-known and well established in what they do. They really know their niche. And that’s what we want to do.”
- These Guys Launched A Startup For Entrepreneurs And Then Got Turned Away By Entrepreneurs
- INSTANT MBA: Know Your Competitors Broadly And Your Users Narrowly
- How Gossiping At The Workplace Can Improve Your Health
It’s an old cliché in politics to “follow the money.” Unfortunately, it’s almost always true when it comes to the support of controversial bills. In fact, all you need is $100k per senator to buy support for PIPA, the Senates version of SOPA.
It’s a small price to pay for controlling how the Internet works in the United States. If you’re still unsure what exactly SOPA is, check out our comprehensive article on the bill. Above are the senators that received in excess in $100,000 in campaign contributions from the Movie, Music, and TV industry. Oh hey, they all support PIPA. These numbers were compiled by ProPubilca.
If you live in the states governed by these public servants, be sure to give them a call and tell them that SOPA/PIPA will destroy the Internet. Mat’s right, we really do need an Internet Lobbyist. [ProPublica]
The investment makes sense, as Parker has been focused on shaking up the music industry.
While Parker disrupted the music industry in the late 1990’s when he created Napster, he may soon do the same with his latest involvement in Spotify. We reported earlier that Parker said Spotify will finish what Napster started — deliver instant gratification to music fans.
The Los Angeles-based startup StageIt can deliver a different type of gratification. The platform lets artists set up digital concerts and gives them a way to make money without ever having to leave their house.
Two years ago, StageIt founder Evan Lowenstein founded the company based on the idea people that would pay for a unique experience.
Not long ago, Lowenstein came into play for me to demo the service: As a singer himself, he played “Crazy for This Girl” to show how fans purchase tickets to watch him live and use a chat feature to talk to him during the performance.
“You can’t pirate intimacy and you can’t pirate an experience,” Lowenstein said.
- Steve Case’s New Whopper Of A Fund Won’t Be Touching Silicon Valley Startups
- Google: Whatever Numbers You’ve Heard About Google+, They’re Way Low
- Dwolla, The Tiny Iowa Company That’s Trying To Kill Credit Cards, Makes All Transactions Under $10 Free
iPhone/Android: This Saturday, December 10 would be a good day to go shopping. Amazon’s offering 5% off (up to $5) for select items if you barcode scan them using its Price Check app; the offer can be used three times.
To get the discount, you’ll need to check prices on a qualifying item in one of these categories: Electronics, toys, sports, music, and DVDs. After putting it in your shopping cart with the Price Check App, you’ll have 24 hours to buy it (you can do it from the Amazon website or other Amazon apps) and get the 5% discount automatically applied.
As we’ve noted before Amazon Price Check is a really versatile price checking app you can use to look up products using your voice, photos, barcodes, or old-fashioned text search.
The promotion starts at 9pm PST December 9 and runs through 11:59pm PST December 10. So go download the app by the weekend, if you haven’t already.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
Collaborators – Digital Profs
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- The JKWeddingDance video was real; the viral effect was MANUFACTURED - Post 1 of 2
- Marketing Costs Normalized to CPM Basis for Comparison
- Coke vs Pepsi vs Dr Pepper
- Samsung 52 inch HDTV $9.99 at BestBuy - purchase receipt below (6:21a eastern time August 12, 2009)
- The Grand Unified Theory of Marketing(tm) - Digital String Theory
- A Quick Look At The State Of GoPro's Business
- drag2share: Android's Mobile Devices Control 60% Of The Global Computing Platform Market
- HP Mini 311 Nvidia ION Netbook Hackintosh'ed
- Brand Advertisers: Escaping an Ecosystem of Digital Advertising Fraud
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
- November 2014 (90)
- October 2014 (150)
- September 2014 (109)
- August 2014 (44)
- July 2014 (92)
- June 2014 (118)
- May 2014 (173)
- April 2014 (130)
- March 2014 (247)
- February 2014 (167)
- January 2014 (222)
- December 2013 (167)
- November 2013 (111)
- October 2013 (116)
- September 2013 (214)
- August 2013 (210)
- July 2013 (200)
- June 2013 (87)
- May 2013 (87)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (94)
- August 2012 (93)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (23)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (13)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)