go-Digital Blog on Digital Marketing

The Pants You’re Buying At Big Retailers Are Actually WAY Larger Than The Size Advertised

Source: http://www.businessinsider.com/pants-size-advertised-2011-12

Your pant size is probably lying to you to make you feel better about yourself, reports Abram Sauer at Esquire.

It’s called “vanity sizing,” and it’s the reason why you find out your size is different at the various stores in the mall. It’s an infamous way marketers use to influence women buyers, but they do it for men as well.

The folks at Esquire’s Style blog put together this nifty graphic on the real size of pants, compared with what the brands advertise (for men’s pants):

Apparently marketers think that the vanity factor outweighs the confusion the sizes create for customers.

One solution out there for consumers is a body scanner called MyBestFit, which can tell you your size in various brands. It’s kind of creepy and airport-like, but it works.

What do you think of this practice? Do you want brands to make you feel better about yourself, or do you think they’re just lying to you?

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See Also:

• The 10 Most Popular Restaurant Brands In 2011
• Best Buy Is Getting Slammed By Angry Customers For Canceling Their Orders Right Before Christmas
• America’s Dirty Little Housing Secret Is Rocking The Suburbs

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