myspacevsfacebookstatistics

Tweeting or Twittering?

bT*xJmx*PTEyMzgzNzAwODgyOTYmcHQ9MTIzODM3MDA5NTMxMiZwPTg*MjEmZD*mZz*xJnQ9Jm89NzFkODBjOWFmMTUwNDM2NmJmZWVjMzA4MzAzMDRiNmI= Tweeting or Twittering?

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Sunday, March 29th, 2009 digital No Comments

the problem with online metrics – it’s estimated, approximated, or extrapolated

TechCrunch based the following post on ComScore numbers, which shows “MySpace currently has 124 million monthly unique visitors, compared to Facebook’s 276 million” in Feb 2009.

http://www.techcrunch.com/2009/03/23/facebook-hockey-sticks-while-myspace-languishes/

top10 the problem with online metrics   its estimated, approximated, or extrapolated

But checking Compete and QuantCast the numbers are not just slightly different, they are way different.

Compete:  Facebook 74M; MySpace 53M in Feb 2009

QuantCast: Facebook 79M; MySpace 66M in Feb 2009

fb vs ms the problem with online metrics   its estimated, approximated, or extrapolated

facebook quantc the problem with online metrics   its estimated, approximated, or extrapolated

myspace quantc the problem with online metrics   its estimated, approximated, or extrapolated

Given the huge discrepancy, the only thing that can really be concluded is that Facebook has overtaken and is larger than MySpace now and continuing to widen the lead.

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Tuesday, March 24th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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