Mysteriously

Groupon’s Revenue Mysteriously Collapsed To Close Out November (GRPN)

Source: http://www.businessinsider.com/chart-of-the-day-2012-1

Ugly chart for Groupon from daily deals aggregator Yipit. According to its data, Groupon’s gross billings, or gross revenue, fell 46% in the last week of November. Yipit says November’s revenue was up 6% overall.

What happened to close the month? Yipit doesn’t say, but if we were to speculate, we’d say there’s a chance Groupon users found plenty of deals elsewhere on Black Friday and just skipped out on Groupon. Another explanation: Maybe people didn’t buy Groupons as presents because it would look cheap.

chart of the day, sai, groupon weekly billings, jan 4 2012

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Thursday, January 5th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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