native apps

How HTML5 Will Take Over Mobile Apps

Source: http://www.businessinsider.com/bii-report-how-html5-will-take-over-mobile-apps-2012-10

dHTML5 is a new technology that allows developers to build rich web-based apps that run on any device via a standard web browser.

Many think it will save the web, rendering native platform-dependent apps obsolete. 

So, which will win? Native apps or HTML5? 

recent report from BI Intelligence explains why we think HTML5 will win out, and what an HTML future will look like for consumers, developers, and brands.

Access The Full Report By Signing Up For A Free Trial Today >>

Here’s how HTML5 will eventually win out: 

In full, the special report analyzes:
  • What HTML5 is, giving an overview of how it is a technology done by committee

To access BI Intelligence’s full report on HTML5, sign up for a free trial subscription here.

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Tuesday, October 30th, 2012 news No Comments

Facebook opens mobile ads for apps to all developers, keeps them on the money train

Source: http://www.engadget.com/2012/10/17/facebook-opens-mobile-ads-for-apps-to-all-developers/

Facebook opens mobile ads for apps to all developers, keeps them on the money train

It’s no secret that Facebook saw FarmVille for iOS as writing on the wall: it had to either tap into mobile app revenue or risk losing income (and marketing-savvy developers) whenever someone left the web. Following a beta this summer, the company’s solution to its dilemma is now open to everyone. All developers on the social network can build ads that link from Facebook’s Android and iOS apps to either Google Play or the App Store — offering both an easy plug for their native apps and that all-important ad revenue for Facebook. The system currently takes a shotgun approach and may pitch social networkers for apps they already have or don’t want, but it should be refined in the next few months to where some curious purchasers won’t even have to leave Facebook to load that hot new title. Hopefully the increased recognition for mobile developers is worth sullying our once pristine news feeds.

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Facebook opens mobile ads for apps to all developers, keeps them on the money train originally appeared on Engad get on Wed, 17 Oct 2012 23:20:00 EDT. Please see our terms for use of feeds.

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Thursday, October 18th, 2012 news No Comments

Why The Debate Matters, And Who Will Win

Source: http://feedproxy.google.com/~r/businessinsider/~3/XmoIr5uhrZk/html5-vs-apps-why-the-debate-matters-and-who-will-win-2012-10

html5 support

HTML5 is a new technology that allows developers to build rich web-based apps that run on any device via a standard web browser.

Many think it will save the web, rendering native platform-dependent apps obsolete. 

So, which will win? Native apps or HTML5? 

A recent report from BI Intelligence explains why we think HTML5 will win out, and what an HTML future will look like for consumers, developers, and brands.

Access The Full Report By Signing Up For A Free Trial Today >>

Here’s why the Apps-vs-HTML5 debate matters:

  • Distribution: Native apps are distributed through app stores and markets controlled by the owners of the platforms. HTML5 is distributed through the rules of the open web: the link economy.
  • Monetization: Native apps come with one-click purchase options built into mobile platforms. HTML5 apps will tend to be monetized more through advertising, because payments will be less user-friendly.
  • Platform power and network effects: Developers have to conform with Apple’s rules. Apple’s market share, meanwhile, creates network effects and lock-in. If and when developers can build excelle! nt iPhone and iPad functionality on the web using HTML5, developers can cut Apple out of the loop. This will reduce the network effects of Apple’s platform.
  • Functionality: Right now, native apps can do a lot more than HTML5 apps. HTML5 apps will get better, but not as fast as some HTML5 advocates think. 

In full, the special report analyzes:

  • What HTML5 is, giving an overview of how it is a technology done by committee.

Why Facebook Defriended HTML5 — For Now (FB)

Source: http://www.businessinsider.com/bii-report-why-facebook-defriended-html5-for-now-2012-9

diMany think HTML5, a new technology that allows developers to build rich web-based apps that run on any device via a standard web browser, will save the mobile web.

However, in August, Facebook sent shock waves through the HTML5 world when it released the latest update of its iOS app. In this update, Facebook abandoned its HTML5-heavy app for one built from scratch with Apple’s iOS SDK.

In a new report from BI Intelligence, we explain why Facebook decided to abandon HTML5 for the time being, analyze the state of HTML5 and native apps, and detail why it may take even longer for HTML5 to win out than previously thought. 

Access The Full Report By Signing Up For A Free Trial Today >>

Here’s a brief overview of why Facebook defriended HTML5:

In full, BI Intelligence’s reports on HTML5 analyze:

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Friday, September 28th, 2012 news No Comments

The Mobile Browser Landscape Is Fragmented

Source: https://intelligence.businessinsider.com/welcome

The mobile Web browser market is a mess. Most platforms have a default Web browser installed, often a customize one, and unlike desktop PCs, it’s hard to change that browser.

So platform market share gives you a good proxy for mobile browser market share. But  according to StatCounter, no mobile platform commands more than 25 percent of the global market.

The platform data is not as clean as one might like for understanding the mobile-browser landscape. For example, you should combine iPhone and iPod Touch data to get an idea of Apple’s mobile Safari market share. And some Android smartphones have a custom Android Web browser, while newer ones have Google Chrome preinstalled. Nokia is likewise a mess: It used to support Opera, it then featured its own Nokia Web browser for the Symbian smartphone operating system, and its newest Windows phones have mobile Internet Explorer.

Nonetheless, it is clear that the market is fragmented across platforms. As we’ve discussed before, this is a big problem for the development of HTML5 because these browsers do not supports a consistent feature set. As long as mo! bile bro wsers remain fragmented and no standards for HTML5 are ratified, native apps will still be king.

Mobile Browser Market Share

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Friday, September 14th, 2012 Uncategorized No Comments

How HTML5 Will Take Over Mobile Apps

Source: http://www.businessinsider.com/bii-report-how-html5-will-take-over-mobile-apps-2012-9

html5 support

HTML5 is a new technology that allows developers to build rich web-based apps that run on any device via a standard web browser.

Many think it will save the web, rendering native platform-dependent apps obsolete. 

So, which will win? Native apps or HTML5? 

recent report from BI Intelligence explains why we think HTML5 will win out, and what an HTML future will look like for consumers, developers, and brands.

Access The Full Report By Signing Up For A Free Trial Today >>

Here’s how HTML5 will eventually win out: 

In full, the special report analyzes:
  • What HTML5 is, giving an overview of how it is a technology done by committee

To access BI Intelligence’s full report on HTML5, sign up for a free trial subscription here.

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

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Wednesday, September 5th, 2012 news No Comments

Latest Amazon Buy Is Another Signal They’re Building A Phone

Source: http://www.businessinsider.com/latest-amazon-buy-is-another-signal-theyre-building-a-phone-2012-7

Amazon made news this week with their acquisition of 3D mapping startup UpNext.

In a news note on BI Intelligence, we analyze what Amazon is up to with this acquisition. We:

For full access to the news note, sign up for a free trial subscription today.

Note: BI Intelligence is Business Insider’s new research and analysis service focused on the mobile industry. Trial subscribers gain full access to a library of research, data, and charts, as well as all news notes. 

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Thursday, July 5th, 2012 news No Comments

Android’s Marketshare Collapses For The First Time Ever

Source: http://www.businessinsider.com/chart-of-the-day-android-ios-2012-1


Android’s share of the the U.S. smartphone market collapsed for the first time ever in November and October as consumers bought up the iPhone 4S. Now that Apple sells the iPhone on Verizon, Sprint and AT&T, it actually closed the gap on Android.

The big question for Apple: Is this is a short term jolt driven by the iPhone 4S which came out in October, or is it a long term trend?

chart of the day, os share of smartphone sales, jan 10 2012

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Tuesday, January 10th, 2012 news No Comments

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