native apps
How HTML5 Will Take Over Mobile Apps
Source: http://www.businessinsider.com/bii-report-how-html5-will-take-over-mobile-apps-2012-10
HTML5 is a new technology that allows developers to build rich web-based apps that run on any device via a standard web browser.
Many think it will save the web, rendering native platform-dependent apps obsolete.
So, which will win? Native apps or HTML5?
A recent report from BI Intelligence explains why we think HTML5 will win out, and what an HTML future will look like for consumers, developers, and brands.
Access The Full Report By Signing Up For A Free Trial Today >>
Here’s how HTML5 will eventually win out:
- The most popular types of apps will be early adapters: HTML5 is particularly useful for media apps and “access” apps (those that let you access an existing accounts via a mobile device, such as banks).This is because apps that display text, images and video and monetize through ads and subscriptions can be done more cheaply and effectively through HTML5.
- The increasing prevalence of “shell apps” will push things ! along: < /strong>These are apps that have a native “shell” so they can get in the app stores, but where the entire functionality is done via HTML5. These “hybrid” apps get the best of both worlds and mean more developing resources will shift to HTML5 over time. These “wrapper” apps will also end up on the web as HTML5 improves.
- HTML5 will eventually fulfill its promise as a classic disruptive technology: It’s currently less good than native apps at lots of things. But the technology is improving. And it is cheaper to produce HTML5 apps than native apps. Over time, the new, cheaper technology of HTML5 will get better and better, and as it does it will start to eat the rest of the market.
- But, it will still take a while: HTML5 comes from a consortium, which means the technology will evolve slowly. It still isn’t ready for prime time, as there are many things that HTML5 apps just can’t do right now — as Mark Zuckerberg confirmed in his first post-IPO interview with TechCrunch. So HTML5 will likely progressively replace apps as the feature set improves! , starti ng with media and “access” apps and ending with games, which require the richness of native software more than any other app type.
- What HTML5 is, giving an overview of how it is a technology done by committee
- Why the HTML5-vs-Apps debate matters, breaking down its impact on distribution, monetization, platform power and network effects, and functionality.
- The pluses and minuses of HTML5 vs. native apps, comparing each by cost, user experience, features, distribution, and monetization.
- How and when HTML5 will take over, laying out how it has all the hallmarks of a disruptive technology.
- The success of an HTML5 pioneer, The Financial Times.
- What an HTML5 future will look like, with the promise of richer and more interactive experiences.
To access BI Intelligence’s full report on HTML5, sign up for a free trial subscription here.
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Facebook opens mobile ads for apps to all developers, keeps them on the money train
Source: http://www.engadget.com/2012/10/17/facebook-opens-mobile-ads-for-apps-to-all-developers/
It’s no secret that Facebook saw FarmVille for iOS as writing on the wall: it had to either tap into mobile app revenue or risk losing income (and marketing-savvy developers) whenever someone left the web. Following a beta this summer, the company’s solution to its dilemma is now open to everyone. All developers on the social network can build ads that link from Facebook’s Android and iOS apps to either Google Play or the App Store — offering both an easy plug for their native apps and that all-important ad revenue for Facebook. The system currently takes a shotgun approach and may pitch social networkers for apps they already have or don’t want, but it should be refined in the next few months to where some curious purchasers won’t even have to leave Facebook to load that hot new title. Hopefully the increased recognition for mobile developers is worth sullying our once pristine news feeds.
Filed under: Cellphones, Internet, Mobile, Facebook
Facebook opens mobile ads for apps to all developers, keeps them on the money train originally appeared on Engad get on Wed, 17 Oct 2012 23:20:00 EDT. Please see our terms for use of feeds.
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Why The Debate Matters, And Who Will Win
HTML5 is a new technology that allows developers to build rich web-based apps that run on any device via a standard web browser.
Many think it will save the web, rendering native platform-dependent apps obsolete.
So, which will win? Native apps or HTML5?
A recent report from BI Intelligence explains why we think HTML5 will win out, and what an HTML future will look like for consumers, developers, and brands.
Access The Full Report By Signing Up For A Free Trial Today >>
Here’s why the Apps-vs-HTML5 debate matters:
- Distribution: Native apps are distributed through app stores and markets controlled by the owners of the platforms. HTML5 is distributed through the rules of the open web: the link economy.
- Monetization: Native apps come with one-click purchase options built into mobile platforms. HTML5 apps will tend to be monetized more through advertising, because payments will be less user-friendly.
- Platform power and network effects: Developers have to conform with Apple’s rules. Apple’s market share, meanwhile, creates network effects and lock-in. If and when developers can build excelle! nt iPhone and iPad functionality on the web using HTML5, developers can cut Apple out of the loop. This will reduce the network effects of Apple’s platform.
- Functionality: Right now, native apps can do a lot more than HTML5 apps. HTML5 apps will get better, but not as fast as some HTML5 advocates think.
In full, the special report analyzes:
- What HTML5 is, giving an overview of how it is a technology done by committee.
- Why the HTML5-vs-Apps debate matters, breaking down its impact on distribution, monetization, platform power and network effects, and functionality.
- The pluses and minuses of HTML5 vs. native apps, comparing each by cost, user experience, features, distribution, and monetization.
- How and when HTML5 will take over, laying out how it has all the hallmarks of a disruptive technology.
- The success of an HTML5 pioneer, The Financial Times.
- What an HTML5 future will look like, with the promise of richer and more interactive experiences.
To access BI Intelligence’s full report on HTML5, sign up for a free trial subscription here.
Please follow SAI on Twitter and Facebook.
Join the conversation about this story »
Why Facebook Defriended HTML5 — For Now (FB)
Source: http://www.businessinsider.com/bii-report-why-facebook-defriended-html5-for-now-2012-9
Many think HTML5, a new technology that allows developers to build rich web-based apps that run on any device via a standard web browser, will save the mobile web.
However, in August, Facebook sent shock waves through the HTML5 world when it released the latest update of its iOS app. In this update, Facebook abandoned its HTML5-heavy app for one built from scratch with Apple’s iOS SDK.
In a new report from BI Intelligence, we explain why Facebook decided to abandon HTML5 for the time being, analyze the state of HTML5 and native apps, and detail why it may take even longer for HTML5 to win out than previously thought.
Access The Full Report By Signing Up For A Free Trial Today >>
Here’s a brief overview of why Facebook defriended HTML5:
- HTML5 app functionality still leaves much to be desired: HTML5 is a set of related standards. Th! is is ke y to understanding the problems that beset HTML5. As such, it has progressed relatively slowly. Facebook’s iOS product manager explained to The Verge, “Up until now, we’ve looked at scale, but we’ve become aware that while we have a great mobile website, embedding HTML5 inside an app isn’t what people expect.”
- And, HTML5 has a fragmentation problem: This is the very problem it is often trumpeted as a solution to. According to Appcelerator’s Michael King, there is a 30% differential on feature support across browsers. In other words, some HTML5 features may be supported in Chrome, but not in Safari or Firefox. This problem carries into mobile browsers as well.
- The success of Facebook’s mobile website underscored this issue: Just last April, Facebook said that its HTML5 mobile site had twice the number of users as its iOS and Android apps combined. This actually presented a problem for Facebook: iOS and Android’s mobile browsers don’t support a consistent feature set, including photo uploads! , a crit ical feature for Facebook.
- Apple and Google refused to help: Facebook started a Mobile W3C Community Group to promote the development of mobile browsers. Apple and Google, who combine for more than 85% of the global smartphone market and have a vested interest in the native app ecosystem, never signed on. The dream of building one HTML5 app and deploying across all platforms never becme a reality.
- But, the promise of HTML5 remains: Zuckerberg had this to say about HTML5: “It’s not that HTML5 is bad. I’m actually, long-term, really excited about it” His regret was not that Facebook spent two years dithering on HTML5, but that it spent two years on HTML5 when it wasn’t ready, or, as he put it, “it just wasn’t there.”
In full, BI Intelligence’s reports on HTML5 analyze:
- The success of an HTML5 pioneer, The Financial Times.How and when HTML5 will take over, laying out how it has all the hallmarks of a disruptive technology.
- What an HTML5 future will look like, with the promise of richer and more interactive experiences.
- Why native apps are winning now, and why it is taking so long for HTML5 to win out
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The Mobile Browser Landscape Is Fragmented
Source: https://intelligence.businessinsider.com/welcome
The mobile Web browser market is a mess. Most platforms have a default Web browser installed, often a customize one, and unlike desktop PCs, it’s hard to change that browser.
So platform market share gives you a good proxy for mobile browser market share. But according to StatCounter, no mobile platform commands more than 25 percent of the global market.
The platform data is not as clean as one might like for understanding the mobile-browser landscape. For example, you should combine iPhone and iPod Touch data to get an idea of Apple’s mobile Safari market share. And some Android smartphones have a custom Android Web browser, while newer ones have Google Chrome preinstalled. Nokia is likewise a mess: It used to support Opera, it then featured its own Nokia Web browser for the Symbian smartphone operating system, and its newest Windows phones have mobile Internet Explorer.
Nonetheless, it is clear that the market is fragmented across platforms. As we’ve discussed before, this is a big problem for the development of HTML5 because these browsers do not supports a consistent feature set. As long as mo! bile bro wsers remain fragmented and no standards for HTML5 are ratified, native apps will still be king.
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How HTML5 Will Take Over Mobile Apps
Source: http://www.businessinsider.com/bii-report-how-html5-will-take-over-mobile-apps-2012-9
HTML5 is a new technology that allows developers to build rich web-based apps that run on any device via a standard web browser.
Many think it will save the web, rendering native platform-dependent apps obsolete.
So, which will win? Native apps or HTML5?
A recent report from BI Intelligence explains why we think HTML5 will win out, and what an HTML future will look like for consumers, developers, and brands.
Access The Full Report By Signing Up For A Free Trial Today >>
Here’s how HTML5 will eventually win out:
- The most popular types of apps will be early adapters: HTML5 is particularly useful for media apps and “access” apps (those that let you access an existing accounts via a mobile device, such as banks).This is because apps that display text, images and video and monetize through ads and subscriptions can be done more cheaply and effectively through HTML5.
- The increasing prevalence of “shell apps” will push thin! gs along : These are apps that have a native “shell” so they can get in the app stores, but where the entire functionality is done via HTML5. These “hybrid” apps get the best of both worlds and mean more developing resources will shift to HTML5 over time. These “wrapper” apps will also end up on the web as HTML5 improves.
- HTML5 will eventually fulfill its promise as a classic disruptive technology: It’s currently less good than native apps at lots of things. But the technology is improving. And it is cheaper to produce HTML5 apps than native apps. Over time, the new, cheaper technology of HTML5 will get better and better, and as it does it will start to eat the rest of the market.
- But, it will still take a while: HTML5 comes from a consortium, which means the technology will evolve slowly. It still isn’t ready for prime time, as there are many things that HTML5 apps just can’t do right now. So HTML5 will likely progressively replace apps as the feature set improves, starting with media and “access” apps and ending with games, which require ! th e richness of native software more than any other app type.
- What HTML5 is, giving an overview of how it is a technology done by committee
- Why the HTML5-vs-Apps debate matters, breaking down its impact on distribution, monetization, platform power and network effects, and functionality.
- The pluses and minuses of HTML5 vs. native apps, comparing each by cost, user experience, features, distribution, and monetization.
- How and when HTML5 will take over, laying out how it has all the hallmarks of a disruptive technology.
- The success of an HTML5 pioneer, The Financial Times.
- What an HTML5 future will look like, ! with the promise of richer and more interactive experiences.
To access BI Intelligence’s full report on HTML5, sign up for a free trial subscription here.
Please follow SAI on Twitter and Facebook.
Join the conversation about this story »
Latest Amazon Buy Is Another Signal They’re Building A Phone
Source: http://www.businessinsider.com/latest-amazon-buy-is-another-signal-theyre-building-a-phone-2012-7
Amazon made news this week with their acquisition of 3D mapping startup UpNext.
In a news note on BI Intelligence, we analyze what Amazon is up to with this acquisition. We:
- Look at the increasing importance of bringing native apps to the Kindle Fire tablet.
- Describe why we think this is the latest evidence of pointing to the development of an Amazon phone.
- Give a brief overview of the other clues over the last year that lead us to conclude an Amazon phone is in development, including Amazon’s purchase of Yap last November.
- Outline the potential revenue opportunities an Amazon phone represents that in many ways is a natural extension of its core online business, including media sales and ecommerce.
For full access to the news note, sign up for a free trial subscription today.
Note: BI Intelligence is Business Insider’s new research and analysis service focused on the mobile industry. Trial subscribers gain full access to a library of research, data, and charts, as well as all news notes.
Please follow SAI on Twitter and Facebook.
Join the conversation about this story »
Android’s Marketshare Collapses For The First Time Ever
Source: http://www.businessinsider.com/chart-of-the-day-android-ios-2012-1
Android’s share of the the U.S. smartphone market collapsed for the first time ever in November and October as consumers bought up the iPhone 4S. Now that Apple sells the iPhone on Verizon, Sprint and AT&T, it actually closed the gap on Android.
The big question for Apple: Is this is a short term jolt driven by the iPhone 4S which came out in October, or is it a long term trend?
Please follow SAI on Twitter and Facebook.
Join the conversation about this story »
See Also:
- HTML5 Will Replace Native Apps–But It Will Take Longer Than You Think
- Android’s Market Share Collapses As Apple Surges Thanks To The iPhone 4S
- THE GOOGLE INVESTOR: Android Market Share Down, Motorola Falling Apart, And The Stock Is Sinking
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