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drag2share: The State of Social Media Advertising, And Where It’s Headed

source: http://feedproxy.google.com/~r/businessinsider/~3/_DyJ7J5snb8/state-of-social-media-advertising-2013-5

The State of Social Media Advertising, And Where It’s Headed

May 15, 2013

u.s. social by deviceThe media constellation has become increasingly fractured. The Web produced the initial fissure, but mobile created new cracks in the landscape. Today, no single medium earns more than 45% of our media consumption.

How can you solve this problem? Social media offers a solution.

Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.

In a new report from BI Intelligence, we analyze the state of social media and where it is heading, offering a comprehensive guide and examination of the advertising ecosystem on! & nbsp;Facebook and Twitter, offer a primer on Tumblr as an emerging ad medium, and detail how mobile is an important part of this story as mobile-friendly as native ad formats fuel growth in the market.


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Wednesday, May 15th, 2013 news No Comments

Why Android Phones, And Not The iPhone, Will Capture The Business Market

Source: http://www.businessinsider.com/the-financial-times-on-google-android-2012-12

There was time, not so long ago, when the innovative RIM device dominated the business market, but in today’s mobile-drive world, the Blackberry is being pushed out by more advanced smartphones.

The Financial Times recently switched their emailing system to Gmail, and managing director Rob Grimshaw gave up his Blackberry for an Android device that let him seamlessly transition his workflow.

During our IGNITION 2012 conference, Grimshaw explained why switching to a Google-powered phone has convinced him that Google is well positioned to take over the business market that Blackberry once held.

“Google are placing themselves very well within the business market because the combination of the email services and the Android devices is really very powerful and it’s perhaps something that Apple doesn’t have to the same extent.”

He goes on to explain how this impacts the mobile market for publishers: 

 
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SEE ALSO: Former AOL CEO Tells Us What Working With Rupert Murdoch Is Really Like

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Thursday, December 13th, 2012 news No Comments

Groupon Soars Thanks To A Rumor Google Might Buy It (GRPN, GOOG)

Source: http://www.businessinsider.com/groupon-stock-2012-12

Groupon’s stock was up 23% today.

Bloomberg is reporting there’s speculation that Google might take over Groupon.

Two years ago, Google wanted to buy Groupon for $6 billion, but was rejected. Today, the company is worth $3 billion. While growth has slowed, its core business is bigger. Google might think that it could buy Groupon, shutter the underperforming businesses and fix the flaws. 

Or, this could just be chatter. Bloomberg doesn’t really source where the speculation is coming from.

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Friday, December 7th, 2012 news No Comments

See The Difference Between Victoria’s Secret And Dove Models

Source: http://www.businessinsider.com/victorias-secret-angels-vs-dove-models-2012-12

The Victoria’s Secret Fashion Show airs tomorrow night.

Standards for the show’s models are high. A Victoria’s Secret executive famously told The New York Times that fewer than 100 women in the world would be suitable to walk in the show.

Meanwhile, skincare company Dove has a “real beauty” campaign, using real women instead of models.

A Reddit user posted a photo showing the stark contrast between the two:

victoria's secret and dove models

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Monday, December 3rd, 2012 news No Comments

Samsung’s Massive Marketing Budget (AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-samsungs-massive-marketing-budget-2012-11

Another great chart from Horace Dediu at Asymco. He looks at the advertising budget of Apple, Samsung, HP, Dell, Microsoft, and Coke. Why include Coke? Because it’s a huge advertiser, and its “primary cost of sales is advertising.”

As you can see, Samsung is blowing all the companies away in advertising and marketing.

Not a bad price to pay, if it means you get to become the world’s biggest smartphone company. Certainly HTC wishes it had Samsung’s marketing budget.

chart of the day, samsung's marketing budget in context, november 2012

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Friday, November 30th, 2012 news No Comments

The Massive Scale Of Amazon’s Distribution Operations, Revealed Through Startling Images (AMZN)

Source: http://www.businessinsider.com/massive-scale-of-amazons-distribution-operations-2012-11

amazon fulfillment center

As the world’s largest online retailer, it’s no surprise that its biggest fulfillment center in Phoenix, Arizona is the size of 28 football fields.

That’s because it’s their goal to have everything anyone wants at anytime. 

Amazon has 80 fulfillment centers in the world to handle all of its orders.

Even though Amazon already has massive operations, it’s still planning to open at least two new fulfillment centers in California over the next year or so.

And with the holiday shopping season in full force, Amazon hired an additional 50,000 employees to help with the expected demand.

Thanks to Imgur user SippingTea’s incredible photos, we have a sense of that this incredible scale actually looks like.

Stacks of shelves line the warehouse

Employees need carts to navigate through the massive amounts of inventory

Hundreds of boxes full of products cover the floor

See the rest of the story at Business Insider

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Friday, November 30th, 2012 news No Comments

Here’s A Disastrous Stat For Microsoft (MSFT, AAPL)

Source: http://www.businessinsider.com/heres-a-disasterous-stat-for-microsoft-2012-11

Steve Ballmer

USA Today reports that software security firm Avast surveyed 140,000 of its users, and came up with this stat:

About one-third of Windows 7, Windows Vista and Windows XP users who are ready to buy a new personal computer say they intend to switch to an Apple product.

Obviously that’s very bad news for Microsoft as it rolls out Windows 8/RT.

Daring Fireball’s John Gruber says its great news for Apple:

Historically, the single biggest problem Apple faced in the PC market is that most consumers never even considered buying an Apple computer. If this number of potential switchers is even close to true, Mac and iPad sales are going to continue to grow.

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Friday, November 16th, 2012 news No Comments

Games Are The Most Popular Apps On Smartphones And Tablets

Source: https://intelligence.businessinsider.com/welcome

Games are the most frequently used apps on both smartphones and tablets.

According to mobile analytics company Flurry, games account for 39 percent of time spent in apps on smartphones, and 67 percent of app time on tablets. Games’ ability to engage users is one reason they are the biggest moneymakers in Apple’s App Store

Flurry also found that smartphone owners use more apps per week, but tablet owners’ app sessions are twice as long. This is why many in mobile believe that tablets are a more promising advertising platform than smartphones, as we discussed in our mobile advertising report.   

smartphones vs. tablets

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Friday, November 9th, 2012 news No Comments

Actually, You Only Get To Use About Half The Storage On The Cheapest Surface Tablet (MSFT)

Source: http://www.businessinsider.com/microsoft-surface-storage-2012-11

The cheapest model of Microsoft’s new Surface tablet comes with 32 GB storage, twice that of the cheapest iPad.

But here’s why: According to Microsoft, the Surface’s operating system takes up nearly half that space, leaving you with only 16 GB to play around with. In contrast, Apple’s iOS operating system only takes up about 1 GB of space.

Here’s the full breakdown from Microsoft, which we originally saw on TNW:

surface rt operating system

In a Reddit AMA session a few weeks ago, Microsoft’s Surface team said that the 32 GB model would have about 20 GB of free space. It looks like you actually get a bit less than that.

So while 32 GB sounds like a good deal, keep in mind you’re only getting a bit more storage than you would get on a similarly-priced iPad.

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Monday, November 5th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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