need

US Moves Toward Banning Photoshop In Cosmetics Ads (PG)

Source: http://www.businessinsider.com/us-moves-toward-banning-use-of-photoshop-in-cosmetics-ads-2011-12


ann ward cover girl

Procter & Gamble has agreed to never again run an ad for its CoverGirl mascara because it used “enhanced post-production” and “photoshopping” to make eyelashes look thicker than they were in real life. P&G agreed to the ban even though it disclosed in the ad that the image was enhanced.

The move is the latest in a series of baby steps that U.S. and international advertising regulators have taken to ban the use of Photoshop in advertising when it is misleading to consumers.

The company’s decision was described in a ruling by the National Advertising Division, the U.S. industry watchdog that imposes self-regulation on the advertising business. NAD is part of the Council of Better Business Bureaus. Its rulings are respected and followed by most advertisers because it enjoys a close relationship with the FTC, from which it has historically drawn some of its senior staff. Recalcitrant advertisers who refuse to withdraw or amend misleading ads are referred by the NAD to the FTC, which has the power to fine, sue or bring injunctions against companies.

When asked whether this was a de facto ban on Photoshop, NAD director Andrea Levine told us:

“You can’t use a photograph to demonstrate how a cosmetic will look after it is applied to a woman’s face and then – in the mice type – have a disclosure that says ‘okay, not really.’”

The ad in question was for CoverGirl NatureLuxe Mousse Mascara, which promised “2X more volume” on women’s lashes. After reviewing the ad, P&G agreed to yank it. (A different CoverGirl ad is shown here.) The NAD ruling said:

“… [P&G] advised NAD it has permanently discontinued all of the challenged claims and the photograph in its advertisement. NAD was particularly troubled by the photograph of the model – which serves clearly to demonstrate (i.e., let consumers see for themselves) the length and volume they can achieve when they apply the advertised mascara to their eyelashes. This picture is accompanied by a disclosure that the model’s eyelashes had been enhanced post production.”

In a footnote, the NAD said it was following the lead of its sister body in the U.K., the Advertising Standards Authority, which in July banned cosmetics ads featuring Julia Roberts and Christy Turlington because they used Photoshop. The NAD said:

“Advertising self-regulatory authorities recognize the need to avoid photoshopping in cosmetics advertisements where there is a clear exaggeration of potential product benefits.”

“… the picture of Ms. Roberts had been altered using post production techniques (in addition to professional styling, make-up, photography and the product’s inherent covering and smoothing nature which are to be expected), exaggerating what consumers could expect to achieve through product use.”

The U.K. ruling found the use of photo retouching misleading per se.

In the U.S., the FTC has has also tightened rules to hold celebrities accountable if they make claims in ads they know cannot be true.

And in France, in 2009, 50 politicians asked for health warnings to be imposed on fashion ads if they showed retouched models’ bodies.

SEE ALSO: Ryanair: ‘We Will Continue To Support The Right Of Our Crew To Take Their Clothes Off’

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Friday, December 16th, 2011 news No Comments

Ads will possess your phone using subliminal sound waves

Source: http://www.engadget.com/2011/12/09/ads-will-possess-your-phone-using-subliminal-sound-waves/

madmenchop Ads will possess your phone using subliminal sound waves

Er, we don’t want to sensationalize this or anything, but your phone could soon be at the mercy of inaudible sound pulses that trigger location-specific ads, sales promotions and other potentially demonic notifications. Unlike normal advertising within apps, and also different to sound-responsive apps like Shazam and Shopkick, a new platform called Sonic Notify is meant to work discretely in the background, without the need for any user activation. Its creators, NY-based digital agency Densebrain, plan to attach small high-frequency sound-emitting beacons to store shelves, which will “set people’s phones off” when they stand in front of a particular product. It’s not clear how the platform might affect your battery life, or why you wouldn’t just disable it at the first inopportune alert, but drug stores, TV networks and big players like Proctor & Gamble are nevertheless said to be gripped by the concept.

Ads will possess your phone using subliminal sound waves originally appeared on Engadget on Fri, 09 Dec 2011 08:41:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceAdWeek  | Email this | Comments


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Friday, December 9th, 2011 news No Comments

Why Loyalty Credit Cards May Soon Be A Thing Of The Past

Source: http://www.businessinsider.com/credit-suisse-retailers-loyalty-programs-2011-12


loyalty credit card

Credit cards have been a staple for retail rewards programs for decades (you know, like that Visa card they try to make you sign up for every time you go to Gap). They’ve been an effective way to reward customers, and for retailers to get additional funding.

But a new report by analysts Michael Exstein, Chrisopher Su and Trey Schorgi at Credit Suisse says that it’s time for retailers to abandon the credit card. Why are credit-based rewards programs not the right way to go anymore?

1. The cost of rewards programs keeps rising for banks. As rewards competition ramps up, issuer margins are pressured.

2. As the programs get more expensive, banks will offset costs in other areas. This will result in either less beneficial terms for retailers, or higher fees for consumers. Retailers may have to increase their own rewards programs to remain competitive

3. Retailers’ relationships with their customers could be hurt, because banks (who are now in control of many retailers’ credit businesses) could squeeze consumers. Since the programs are branded for retailers, not the banks, consumers would deem them responsible.

Credit Suisse instead suggests that the answer to these woes is simple. Switch over to programs based around membership fees or other upfront investments. “Going forward, we think the emerging trend will be the need for consumers to “invest” in loyalty programs, thereby creating a “vested interest,” says the report.

So what brands are doing it right so far?

Amazon — The Amazon Prime membership program has been vastly successful. Consumers pay an annual membership fee of $79, and get shipping benefits, free use of Amazon Instant Video and perks for their Kindle.

Costco — The largest membership warehouse club in the world has three levels of membership. There’s a $55 annual fee for businesses, a $55 ‘Gold’ card for individuals and a $55 executive member upgrade, which gives folks a 2% discount on most purchases.

Sam’s Club — Walmart’s warehouse subsidiary has a similar system, with a $40 per year Advantage card for individuals ($100 for Advantage Plus which offers extra savings) and a $35 per year Business membership ($100 for Business Plus).

Macy’s — “Thanks for Sharing” is a program that’s working for Macy’s to generate loyalty. It requires a $25 upfront investment (which is actually a donation to charity), in exchange for rewards.

Target — The REDcard is a ‘hybrid’ method which has been working well since the retailer started it up in 2010. It offers 5% savings on everything and includes shipping benefits.

These programs all capitalize on the concept of creating that “vested interest.” Customers, having already paid a set of promised benefits, will be more likely to keep spending to use those benefits that they’ve already paid for. They’ll keep coming back.

NOW SEE: The 20 Brands With The Most Loyal Customers >

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Tuesday, December 6th, 2011 news No Comments

GameChanger Turns Your iPad into a Closet’s Worth of Board Games [Video]

Source: http://gizmodo.com/5855547/gamechanger-turns-your-ipad-into-a-closets-worth-of-board-games/gallery/1

You can tweak the rules to keep it interesting, but that copy of Monopoly sitting in your closet is always going to be Monopoly. The GameChanger, however, incorporates swappable skins and an iPad running accompanying apps so every game night it can be something completely different.

Instead of just using the iPad as a source for quiz questions or flashy animations, the GameChanger board actually serves as an iPad dock, allowing it to interact with the four included game pieces as they make their way around the board. Out of the box it includes two skins, The Magic School Bus and AnimalMania, with free downloadable apps that provide instructions, trivia, a virtual wheel and even automatic score keeping. But replay value isn’t its only advantage. The use of the iPad also eliminates the need for stacks of cards, dice, hotels, tiles and other accessories that can get bumped or even go missing, rendering a traditional board game unplayable. GameChanger’s available now for $80, while additional skins are promised to be released sometime in November. [GameChanger via Engadget]

GameChanger Turns Your iPad into a Closet's Worth of Board Games
GameChanger Turns Your iPad into a Closet's Worth of Board Games


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Wednesday, November 2nd, 2011 news No Comments

GameChanger Turns Your iPad into a Closet’s Worth of Board Games [Video]

Source: http://gizmodo.com/5855547/gamechanger-turns-your-ipad-into-a-closets-worth-of-board-games/gallery/1

You can tweak the rules to keep it interesting, but that copy of Monopoly sitting in your closet is always going to be Monopoly. The GameChanger, however, incorporates swappable skins and an iPad running accompanying apps so every game night it can be something completely different.

Instead of just using the iPad as a source for quiz questions or flashy animations, the GameChanger board actually serves as an iPad dock, allowing it to interact with the four included game pieces as they make their way around the board. Out of the box it includes two skins, The Magic School Bus and AnimalMania, with free downloadable apps that provide instructions, trivia, a virtual wheel and even automatic score keeping. But replay value isn’t its only advantage. The use of the iPad also eliminates the need for stacks of cards, dice, hotels, tiles and other accessories that can get bumped or even go missing, rendering a traditional board game unplayable. GameChanger’s available now for $80, while additional skins are promised to be released sometime in November. [GameChanger via Engadget]

GameChanger Turns Your iPad into a Closet's Worth of Board Games
GameChanger Turns Your iPad into a Closet's Worth of Board Games


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Wednesday, November 2nd, 2011 news No Comments

Fight!

Source: http://blog.compete.com/2011/10/26/tumblr-vs-wordpress-vs-blogger-fight/

Image from: Digital Genetics/Shutterstock

Tumblr has been in the news a lot recently because of their huge user numbers (there’s also been some question of whether or not they are a “bot fest” – but I’ll leave that for others to analyze.) Back in 2009, I compared Tumblr to Posterous – but since that time Tumblr has just pulled away. So much so that Posterous seems to have seen the writing on the wall and is now pivoting in a new direction. But I thought it would be good to take a look at how Tumblr fairs against the larger, more established blogging networks – namely WordPress.com and Blogger.com (now part of Google).

In terms of unique visitors, there isn’t any comparison – WordPress continues to dominate. Blogger has seen attrition in their numbers and has now fallen to third place (maybe the recent move to integrate Blogger into Google+ will help here).

In terms of visits, while Tumblr passed Blogger more than a year ago, it has now moved into a tie with WordPress.

But while Tumblr has many fewer unique visitors, those visitors are viewing a lot of pages. In fact, Tumblr is now completely dominating WordPress and Blogger in this area.

And in terms of attention, Tumblr is once again dominant.

I think the reason for the higher level of engagement on Tumblr (as measured in Page Views and Attention) probably comes down to a couple of key properties of Tumblr:

1. Tumblr functions more like a social network – thus people that use Tumblr tend to also subscribe/follow other Tumblrs – creating a strong network effect.
2. Cross-blog tagging – this brings a bit of Twitter to the blog network – allowing people to easily aggregate content, by tag, across blogs. This also, no doubt, aids in content discovery.
3. Tumblr reduces barriers to publishing content – unlike a traditional blog, where people feel the need to provide richer content, Tumblr tends to encourage simple posts.

What do you think? Are you using Tumblr now in place of other blogging networks? How do you decide which one to use, and for what purpose?


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Friday, October 28th, 2011 news No Comments

Netflix spins DVD-by-mail service off into Qwikster, says it’s ‘done’ with price changes (video)

Source: http://www.engadget.com/2011/09/19/netflix-spins-dvd-by-mail-service-off-into-qwikster-says-its/

qwikster screen Netflix spins DVD by mail service off into Qwikster, says its done with price changes (video)

Over on Netflix’s official blog, company head Reed Hastings has announced in a surprisingly humble blog post and video (embedded after the break) that it’s splitting the DVD-by-mail business away into a new venture dubbed Qwikster. While the recent price changes already split the cost for each service, when this takes effect in a few weeks it will result in two different websites, two different sets of movie ratings and queues, and two different charges on customer’s bills. He admits two separate sites may make it more difficult to manage a presence on both, but says dropping the need for compatibility between the two will enable new features to balance that out. Another change? Netflix Qwikster (is there anything good about that name?) is getting into video game rentals, available for an extra charge similar to the existing Blu-ray disc option.

While the blog post blames a lack of communication for much of the backlash (and obviously cancellations), it’s about to become very clear that Netflix is “primarily a streaming company.” Also mentioned is “substantial” additional streaming content coming in the next few months. Whatever the company calls itself, charges, or changes on its website, if Netflix wants to talk its way back into subscriber’s good graces, starting with something new to watch is the way to do it.

Continue reading Netflix spins DVD-by-mail service off into Qwikster, says it’s ‘done’ with price changes (video)

Netflix spins DVD-by-mail service off into Qwikster, says it’s ‘done’ with price changes (video) originally appeared on Engadget on Mon, 19 Sep 2011 00:33:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceNetflix Blog, Qwikster  | Email this | Comments


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Monday, September 19th, 2011 news No Comments

HP Mini 311 Nvidia ION Netbook Hackintosh’ed

screenshots to come

Source: http://www.insanelymac.com/forum/index.php?showtopic=189621&pid=1296786

Specifications pertinent to Mac OS X:
Memory – 1024MB onboard with one open DDR3 SO-DIMM slot for up to 2048MB expansion, giving 3072MB total memory – Postpunk confirmed
Chipset – STATUSNVIDIA ION LE
Graphics – STATUSNVIDIA GeForce 9400M based (NVEnabler, LCD, 1366×768, QE/CI) – adachis/supervisa confirmed DSDT may be an option
HDMI Port – UNKNOWNTESTING NEEDED
VGA Port – UNKNOWNTESTING NEEDED
Universal Serial Bus – STATUSNVIDIA ION LE
Microprocessor – STATUSIntel Atom N270/N280 – Researching better fixes to remove need for NullCPUPowerManagement
Keyboard – STATUSPS/2 based – ApplePS2Old – adachis confirmed
Trackpad – STATUSAlps Electric – PS/2 based – ApplePS2Old – adachis confirmed
Local Storage – STATUSNVIDIA nForce Serial ATA Controller
Wireless – G-STATUS / N-STATUSBCM4312(G) (adachis confirmed) and BCM943224(N) (PZZ confirmed)
Network – STATUS10/100 NVIDIA nForce MCP79
Wireless WAN – UNKNOWNHP un2420 Mobile Broadband (Qualcom2000)
Bluetooth – STATUSUSB/PCIe Broadcom based – superviza confirmed
Audio – STATUSNVIDIA HDA (VoodooHDA works large amount of static overlay, try 16-bit – adachis confirmed) DSDT may be an option
Webcam – STATUSUSB Based HP Webcam-50 – superviza confirmed
External Optical – STATUSHP External 556s Optical Drive – theproto confirmed

Feature status:
Battery Status – STATUS VoodooBattery shows some functions – (adachis confirmed) so does AppleACPIBatteryManager (superviza confirmed)
Sleep/Hibernate/Suspend – STATUS MORE TESTING NEEDED – Not looking good OOB (superviza confirmed)
Trackpad Options – STATUS VoodooPS2 not recognizing trackpad – adachis confirmed
Shutdown/Reboot – STATUS superviza confirmed
Clamshell Switch – STATUS superviza confirmed
Power Button – STATUS superviza confirmed
SpeedStep or P/C-States – STATUS AppleLPC loaded and P/C-States are present -superviza/theproto confirmed

Status legend:
VANILLANo fixes needed or DSDT/EFI fixes used only
EXTRASExtra KEXTs needed but not located in /S/L/E
MODIFICATIONSModifications or additions to /S/L/E or any other system file
UNSUPPORTEDNo useable driver exists for the device/chipset
UNKNOWNInitial status indicating further testing/verification is needed

For download packages see:

http://www.insanelymac.com/forum/index.php?showtopic=189621&pid=1296786

Another thread making progress:

http://myhpmini.com/forum/viewtopic.php?f=44&t=2402

source: http://www.liliputing.com/2009/10/hp-mini-311-ram-can-be-upgraded.html

HP Mini 311 RAM can be upgraded

hp mini 311 ram upgrade

The HP Mini 311 (or Compaq Mini 311C in Europe) comes with 1GB of RAM soldered to the motherboard. At first glance, that might make this NVIDIA ION-powered laptop a bit less attractive, since it somewhat limits your upgrade options. But Blogeee reports there’s good news: There is another RAM slot that users can take advantage of to upgrade the RAM.

All you have to do is pop open the back and slide in a 2GB module to upgrade the memory to 3GB.

Source: http://www.liliputing.com/2009/10/hp-mini-311-with-ion-graphics-can-run-os-x.html

HP Mini 311 with ION graphics can run OS X

311 osx

Want an 11.6 inch mini-laptop with high performance graphics, and the ability to run OS X? It looks like the HP Mini 311 fits the bill.

ASRock ION 330 hackintosh

Source: http://www.insanelymac.com/forum/index.php?showtopic=178372&st=0#entry1217787

Back to AugustineFou.com Tech Gadget Scrapbook

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Monday, October 12th, 2009 viral videos 3 Comments

What is Web 3.0? Characteristics of Web 3.0

2009 06 16 What Is Web 3.0

2009 06 16 What Is Web 3.0 – Presentation Transcript

  1. What is Web 3.0? Dr. Augustine Fou June 16, 2009. June 16, 2009.
  2. Evolution of the Internet microprocessor 40 yrs 10 yrs 20 yrs 5 yrs present web internet 2.5 yrs social networks e-commerce 1.5 yrs Web 1.0 Web 2.0 Web 3.0? June 16, 2009.
  3. Evolution of the “Web” content commerce search social networks social content social search social commerce As each stage reaches critical mass, the next stage is tipped into present June 16, 2009.
  4. Key Characteristics present web 1.0 web 2.0 web 3.0
    • Speedy
    • more timely information and more efficient tools to find information
    • Collaborative
    • actions of users amass, police, and prioritize content
    • Trust-worthy
    • users establish trust networks and hone trust radars
    • Content
    • content destination sites and personal portals
    • Search
    • critical mass of content drives need for search engines
    • Commerce
    • commerce goes mainstream; digital goods rise
    • Ubiquitous
    • available at any time, anywhere, through any channel or device
    • Individualized
    • filtered and shared by friends or trust networks
    • Efficient
    • relevant and contextual information findable instantly

June 16, 2009.

  1. Illustrative Examples – retail/shopping present web 1.0 web 2.0 web 3.0
    • what friends bought or want to buy
    • drag-to-share items which friends know friends are looking for
    • item collections
    • value in the aggregation

overstock.com amazon.com FB app: MyFaveThings

    • contextual reviews
    • reviews of reviews
    • what others bought
    • individualized recommendations

June 16, 2009.

  1. Illustrative Examples – social networks present web 1.0 web 2.0 web 3.0
    • aggregates all your online identities
    • syndicates all your updates to all social networks
    • social actions visible to friends
    • trust networks across geography, time, and interests
    • collection of personal homepages

geocities.com facebook.com peoplebrowsr.com June 16, 2009.

  1. Illustrative Examples – restaurant reviews present web 1.0 web 2.0 web 3.0
    • Yelp content vetted through a user’s trust network and individual recommendations made based on situation and need, in real-time
    • user submitted reviews
    • related items based on similarity of user preferences
    • infrequent publication
    • centralized editorial control

zagat‘s yelp need reco for great Italian + GPS + Yelp 5-star Babbo, been there, love it June 16, 2009.

  1. Illustrative Examples – photos present web 1.0 web 2.0 web 3.0
    • real-time, contextual “do you like this knit shirt?”
    • friends give immediate feedback
    • share photos with friends and strangers
    • enable visitors to tag and comment
    • individual albums

kodakgallery.com flickr.com ? June 16, 2009.

  1. Illustrative Examples – real estate present web 1.0 web 2.0 web 3.0
    • information vetted by fellow users, recommended directly an in context
    • listings plus relevant information like school zones, comparable sales, alerts
    • listings based on parameters

corcoran.com streeteasy.com trulia iphone app June 16, 2009.

  1. Illustrative Examples – encyclopedia present web 1.0 web 2.0 web 3.0
    • content is ubiquitous and available through any channel or device
    • trust network proactively forwards relevant info to user who needs it
    • created, updated, and edited (policed) by user actions
    • digitized version of printed encyclopedia

britannica.com wikipedia.com chacha.com June 16, 2009.

  1. Illustrative Examples – online coupons present web 1.0 web 2.0 web 3.0
    • coupons delivered contextually and proactively when user needs it (without the user even asking for it)
    • instant feedback
    • community action makes it more accurate and useful for others
    • collection of online coupons – value in the aggregation

dealcatcher.com retailmenot.com June 16, 2009.

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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