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InMobi CEO Naveen Tewari Talks Profits And Acquisition Strategy

Source: http://www.businessinsider.com/inmobi-ceo-naveen-tewari-talks-profits-and-acquisition-strategy-2012-6

inmobie InMobi CEO Naveen Tewari Talks Profits And Acquisition Strategy

InMobi CEO Naveen Tewari tells us that he expects his mobile ad company — which he believes operates the largest mobile ad network bar Google’s — to remain a large standalone play in the future, even though it is not yet profitable.

InMobi has about 850 employees in about 30 countries worldwide, of which 125 – 150 are in the U.S. Tewari declined to discuss revenues as the company is still private, having taken a $200 million investment from SoftBank last year.

“We think this could be a standalone company,” Tewari said when asked if he believed InMobi would be acquired. Growth has been “so fast and so large, we’re one of only a handful of players that exists in this space” at scale, he said. InMobi serves 93.4 billion impressions monthly, across the planet.

But the company is not yet running a profit, Tewari said. “We are in investment mode so we’re concentrating on that. We have internal targets but we’d rather keep it that way.”

Profits have proven elusive among the large-scale mobile ad network providers. Both Velti and Millennial Media are also currently running at a loss.

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Wednesday, June 20th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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