Networks

CMOs Prioritize Digital Presence

Source: http://www.marketingcharts.com/direct/cmos-see-strong-revenue-growth-overseas-prioritize-digital-presence-23053

August 24, 2012

dukecmosurvey-average-percent-growth-intl-markets-aug2012.pngCMOs are seeing big sales growth in international markets, with revenue from Korea (75%), China (51.5%), and Brazil (49.7%) all increasing markedly over the past 12 months, according to [pdf] the latest CMO Survey from Duke University’s Fuqua School of Business, released in August 2012. A separate survey of CMOs from Limelight Networks finds 9 in 10 reporting moderate or significant improvement in site engagement, lead generation, or revenue after implementing websites with regional content.

Overall, CMOs responding to the Duke University survey said that sales revenue from the leading international markets had grown by an average of 23.7% over the past 12 months.

 

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Saturday, August 25th, 2012 news No Comments

Twitter Has A Big Problem With Fake User Accounts

Source: http://www.businessinsider.com/twitter-has-a-big-problem-with-fake-user-accounts-2012-8

using twitter

Everyone knows there’s a sordid industry around selling Twitter followers.

But on Friday, Jason Ding, a researcher from security vendor Barracuda Networks, quantified how bad the problem is for Twitter and how these guys fly under the radar. 

For 75 days, Ding investigated the fake Twitter account business. He and his team fired up three Twitter accounts and then bought 20,000 or 70,000 Twitter followers for each.

Here’s what they discovered:

  • 20 eBay sellers and 58 websites sell Twitter followers, mostly fake accounts.
  • On average, these accounts follow 1,799 other Twitter accounts.
  • It costs about $18 per 1,000 followers.
  • Those selling the fake accounts can earn as much as $800/day.
  • They sell retweets, too. They charge between $2.50 and $55 per 1,000 retweets.
  • Those who buy fake Twitter followers had on average 48,885 followers.

Twitter suspends accounts it knows to be fake. But it’s pretty easy to fool Twitter, Ding’s research shows.

We asked Twitter to comment on the fake account problem in general and this research in particularly and will update the story when we here back.

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Monday, August 6th, 2012 news No Comments

How Americans Use Their Phones While Watching TV

Source: https://intelligence.businessinsider.com/welcome

Americans are using their cell phones to find new ways to engage with the TV shows they are watching. According to Pew Research Center, the most popular mobile activities while watching TV are fact-checking  assertions and texting with friends about programs they’re watching.

Pew found that 53 percent of U.S. cell owners are “connected viewers.” The survey includes all mobile users, which means means some activities are probably even more popular among smartphone owners.

Networks may be disheartened to find that 38 percent of cell owners use their phones to “keep themselves occupied during commercials,” but the results also indicate consumers are using their phones to engage with programming in new and deeper ways.

Cell Phone Use During TV

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Thursday, July 19th, 2012 news No Comments

How Americans Use Their Phones While Watching TV

Source: https://intelligence.businessinsider.com/welcome

Americans are using their cell phones to find new ways to engage with the TV shows they are watching. According to Pew Research Center, the most popular mobile activities while watching TV are fact-checking  assertions and texting with friends about programs they’re watching.

Pew found that 53 percent of U.S. cell owners are “connected viewers.” The survey includes all mobile users, which means means some activities are probably even more popular among smartphone owners.

Networks may be disheartened to find that 38 percent of cell owners use their phones to “keep themselves occupied during commercials,” but the results also indicate consumers are using their phones to engage with programming in new and deeper ways.

Cell Phone Use During TV

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Thursday, July 19th, 2012 news No Comments

Netflix officially announces UK, Ireland launch

Source: http://www.engadget.com/2012/01/09/netflix-officially-announces-uk-ireland-launch/

While it was already live for many, Netflix has made its launch in the United Kingdom and Ireland officially official, streaming its catalog of entertainment for 5.99 pounds / 6.99 euros a month. Residents can queue for a one month free trial at the website right now, and at launch it works not only on PCs, but also the usual suite of game consoles, Blu-ray players from LG, Samsung Smart TV, iOS and Android phones plus smart TV adaptors from Philips, Western Digital and Roku. As for content, it’s sourcing from All3Media, the BBC, CBS, Channel 4’s 4oD, Disney UK & Ireland, ITV, Lionsgate UK, MGM, Miramax, Momentum Pictures, NBCUniversal, Paramount, Sony Pictures Entertainment, Twentieth Century Fox and Viacom International Media Networks. Like the Latin American service, it also includes Open Graph Facebook tie-ins that are apparently held back in the US due to regulatory concerns. Check the official press release for more details on what’s currently available after the break, or just hit Netflix to sign up and give the streaming a shot no matter which side of the pond you’re on.

Continue reading Netflix officially announces UK, Ireland launch

Netflix officially announces UK, Ireland launch originally appeared on Engadget on Mon, 09 Jan 2012 02:50:00 EDT. Please see our terms for use of feeds.

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Monday, January 9th, 2012 news No Comments

Groupon Deal Strands Customers In Vegas [Social Networks]

Source: http://gizmodo.com/5844103/groupon-deal-strands-customers-in-las-vegas

Groupon Deal Strands Customers In VegasSeveral Internet bargain hunters wanting to visit Vegas on the cheap found out the hard way that some deals are just too good to be true.

Several Groupon and Voice Daily Deals Users users bought round-trip bus tickets from Southern California to Las Vegas for $45. The price was great, but the trip was a mini disaster due to the negligence of LUX Ground Transportation, the bus company that provided the deal.

The problems started right at the beginning with many buses arriving hours later than scheduled or, sometimes, not showing up at all. When the buses did arrive, they brought their passengers safely to Las Vegas, but never returned to bring them home. Oops.

All’s well that ends well, though. A shuttle from another company was called in to rescue these abandoned passengers. And Groupon eventually canceled the deal and refunded customer’s money. LUX didn’t fare as well. It appears the company was operating without a business license and has shuttered its doors now that the world’s eyes are upon it. [MSNBC]


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Tuesday, September 27th, 2011 news No Comments

Facebook’s Dominance Of Social Networks

Source: http://www.businessinsider.com/time-on-facebook-2011-9

To show how thoroughly Facebook dominates the social networking landscape, comScore passed along this chart of time spent on various social networks. 90% of all time on social networks is spent on Facebook, with other social networks comprised of Myspace, Tumblr, Twitter, LinkedIn, and others, according to comScore.

chart of  the day, minutes spent on social networks, september 2011

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Monday, September 26th, 2011 news No Comments

Why your brand MUST have a presence on social networks

At first glance, I said false when I read “Brand Presence on Social Networks Trusted Almost As Much As Peer Advice” — but when I looked more closely, it read “most credible source for information about a brand.”  This is significant because a “brand itself” SHOULD be the most credible source of accurate and up-to-date information. Even consumers are not always the best source or always have the latest information. And further notice that “a marketer” is next to the last on the bottom. Consumers want accurate and up to date info but they do not want to be sold to.

Consumers are good for “subjective” input on the quality and value of a brand’s products or services. A brand must be responsible for the accuracy of its own objective information. Formerly a brand’s own website was the best place to house objective information such as technical specs, nutrition information, etc. While third party sites like reviews sites are the best place to house subjective information like customer reviews, etc. Today, since most customers frequent social networks and seldom visit brand’s websites (they never did much anyway) the place to put objective information is on brand pages on social networks. Note that this does not mean a marketing page designed to “sell.” It means place “credible information about a brand.”

Brands Vie for Credibility on Social Networks

APRIL 2, 2010

Asked what source was most believable when it came to information found about brands on social networking sites, Internet users were most likely to favor their peers. But “the brand itself” came in a close second, far ahead of journalists, considered traditionally to be an objective source. Notably, users were much less trusting of marketers—a separate response from brands—and didn’t put much faith in a brand’s competitors either.

source: http://www.emarketer.com/Article.aspx?R=1007608

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Monday, April 5th, 2010 Branding, social networks 1 Comment

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