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drag2share: CHART: Pinterest Has Exploded As An E-Commerce Player, Driving Nearly One-Fourth Of Social Commerce

source: http://feedproxy.google.com/~r/businessinsider/~3/ZObRfqdNFUY/twitter-and-pinterest-in-social-commerce-2013-9

It wasn’t so long ago that Twitter was thought to be a non-starter for retail, and many suspected Pinterest might not drive enough volume, but recent data has shown that they’re both driving significant e-commerce traffic.

During the second quarter of this year, Pinterest accounted for 23% of social-generated e-commerce sales and Twitter 22%. Facebook’s share was slightly higher, at 28%.

But a year ago the space looked extremely different. Pinterest was a blip, and accounted for just 2% of social commerce. Facebook dominated with a whopping 55% of social-mediated e-commerce sales.

At BI Intelligence, Business Insider’s paid subscription service, we recently analyzed over 15 datasets culled from a variety of sources to probe the viability of social media as a commerce and retail-driver. We published our insights in a recent report, “The New Art Of Social Commerce: How Brands And Retailers Are ! Converti ng Tweets, Pins, And Likes Into Sales.”

Subscribers also gain access to over 100 in-depth reports and hundreds of charts and datasets on mobile, social, and their impact across industries, including retail.

BII social commerce sales

This data was provided by AddShoppers, which relies on tracking code embedded on thousands of retailers’ websites worldwide to determine whether sales revenue can be attributed to a referral from a social media site.

In the grand scheme of things, social still represents a small source of direct e-commerce traffic. However, we know that social does play a very important role in multi-touch attribution, as 74% of consumers rely on social networks to guide their purchases, according to Gartner.


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Wednesday, September 4th, 2013 news No Comments

drag2share: The New Art Of Social Commerce: How Brands And Retailers Are Converting Tweets, Pins, And Likes Into Sales

source: http://feedproxy.google.com/~r/businessinsider/~3/w6l2w1gWYNI/the-state-of-social-commerce-2013-5

The New Art Of Social Commerce: How Brands And Retailers Are Converting Tweets, Pins, And Likes Into Sales

May 29, 2013

Two trends are converging that promise to transform social media into a viable commerce platform.

BII social AOV growthOne is the rise of mobile, which means shoppers can price-compare and solicit advice from friends wherever they are. Another is the rise of the visual Web, with sites like Tumblr, Pinterest, Instagram, and Wanelo becoming repositories for shopping ideas, fashion tips, and wish lists — in essence user-generated catalogs.

The last trend is demographic. Today’s mobile-savvy consumers in their teens and early twenties are accustomed to shopping online and tend to see their smartphones and tablets as their main computing device, and an important shopping tool.


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Wednesday, May 29th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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