new business

6 in 10 Agencies Generating New Biz Leads From Social; LinkedIn Most Important

source: http://www.marketingcharts.com/wp/interactive/6-in-10-agencies-generating-new-biz-leads-from-social-linkedin-most-important-36333/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

RSW:US-Most-Important-Social-Platform-for-New-Biz-Aug20139 in 10 agencies currently use social media as part of their new business program, and about 6 in 10 claim to have had success using social to generate new business leads, per results [download page] from a new survey conducted by RSW/US. From a list of 5 social media platforms, a plurality 46.2% of respondents chose LinkedIn as their most important for new business, with blogs (24.1%) next.

Facebook (13.8%) and Twitter (13.8%) got fewer votes, with Google+ (2.1%) just a minor player.

In an earlier survey, RSW/US also found agency respondents tabbing LinkedIn as their most effective social platform for new business, pointing to Facebook and Twitter as overrated.

While most agencies are using social media to generate new business leads, only 1 in 5 currently publish content on Slideshare. Open-ended responses given by those not using it included lack of time and concerns about leaking company strategies.

Agency respondents indicated that they’re far more likely to post multi-media content such as videos and presentations to the newly expanded LinkedIn profile pages, with a slight majority saying their employees do so.

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Friday, August 30th, 2013 news No Comments

Small Businesses Favor Tactics that Balance Customer Attraction, Retention – eMarketer

source: http://www.emarketer.com/Article/Small-Businesses-Favor-Tactics-that-Balance-Customer-Attraction-Retention/1009794

Small business websites widely seen as most effective marketing technology

Small businesses, frequently strapped for both time and cash, often need their marketing dollars to work double time—using the same resources to attract new business and retain loyal customers.

Online marketing service provider Constant Contact conducted a survey in October 2012 of 1,305 small businesses and nonprofits from its customer base to see how different tactics and channels balanced customer acquisition with customer retention.

Respondents were most likely to say that their website struck an effective balance: 77% said the site was well-suited both to engaging existing customers and attracting new ones. A majority of respondents felt similarly about their blog (69% said it was effective at both tasks) and their social media marketing efforts (60%).

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Thursday, August 22nd, 2013 news No Comments

Google Apps discontinues basic package, asks new customers to pony up $50 per user for premium

Source: http://www.engadget.com/2012/12/07/google-apps-discontinues-basic-package/

Google Apps discontinues basic package, asks all new customers to pony up $50 per user for premium

Looking towards Mountain View to provide a suite of digital tools for your new business? Make sure to pen per-user costs into your ledger — Google Apps isn’t free anymore. According to Google’s enterprise blog, the basic Google Apps package is being abandoned to streamline the service, offering businesses a single, $50 per user option that promises 24/7 phone support, 25GB inboxes and a 99.9% uptime guarantee. Pre-existing free customers can still hum along unmolested, of course, and the standard pricing doesn’t apply to schools or universities, either. Personal Google accounts are still free too, doling out gratis Gmail and Drive access to anyone with a unique user name. The team hopes that streamlining the Apps will allow it to provide better service, possibly offering enterprise users new features on a faster timetable.

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Source: Google

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Friday, December 7th, 2012 news No Comments

Microsoft’s Windows Division Generated Less Revenue Than Its Servers Division (MSFT)

Source: http://www.businessinsider.com/chart-of-the-day-microsoft-revenue-by-segement-2012-7

Here’s an incredible chart from Microsoft’s last earnings report that didn’t get the sort of attention it deserves. The Server and Tools division generated more revenue than the Windows division in the last fiscal year.

The Windows division is still much more profitable, earning $11.5 billion compared versus $7.4 billion for Servers & Tools. And one of the reasons Windows generated less revenue than Server & Tools is that Windows 7 is at the end of its run.

However, this chart is illustrative of a two big trends for Microsoft. First, while Vanity Fair wants to call it a lost decade for Microsoft, it clearly wasn’t all lost since it built a third huge new business division. Second, while people worry about the future of Windows, and whether or not it gets disrupted by iOS and Android, the truth of the matter is that Microsoft is more than just Windows.

chart of the day, microsoft's revenue by segment, july 2012

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Tuesday, July 31st, 2012 news No Comments

Moo.com makes business cards from your Facebook Timeline, strangely offers no Like button on its site

Source: http://www.engadget.com/2012/01/05/moo-business-cards-from-your-facebook-timeline/

It’s a new year, which probably means that you’re due for new business cards. And look, your card design from last year is precisely that — so last year. Moo has announced a clever new design, which allows you to “take your Facebook Timeline offline, and hand it out to new friends, contacts and potential clients.” Wildly enough, creating ’em is as easy as tweaking your Timeline. Once you’re ready to roll, just sign in and allow Moo to access your data (cue privacy advocate yelling), check that you spelled your name right and hand over $15 for a stack of 50 cards. Once you receive ’em, you can navigate back to the site and Like its page as a reward… oh, wait.

Moo.com makes business cards from your Facebook Timeline, strangely offers no Like button on its site originally appeared on Engadget on Thu, 05 Jan 2012 17:52:00 EDT. Please see our terms for use of feeds.

Permalink Pocket-lint, The Verge  |  sourceMoo.com  | Email this | Comments


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Thursday, January 5th, 2012 news No Comments

Moo.com makes business cards from your Facebook Timeline, strangely offers no Like button on its site

Source: http://www.engadget.com/2012/01/05/moo-business-cards-from-your-facebook-timeline/

It’s a new year, which probably means that you’re due for new business cards. And look, your card design from last year is precisely that — so last year. Moo has announced a clever new design, which allows you to “take your Facebook Timeline offline, and hand it out to new friends, contacts and potential clients.” Wildly enough, creating ’em is as easy as tweaking your Timeline. Once you’re ready to roll, just sign in and allow Moo to access your data (cue privacy advocate yelling), check that you spelled your name right and hand over $15 for a stack of 50 cards. Once you receive ’em, you can navigate back to the site and Like its page as a reward… oh, wait.

Moo.com makes business cards from your Facebook Timeline, strangely offers no Like button on its site originally appeared on Engadget on Thu, 05 Jan 2012 17:52:00 EDT. Please see our terms for use of feeds.

Permalink Pocket-lint, The Verge  |  sourceMoo.com  | Email this | Comments


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Thursday, January 5th, 2012 news No Comments

Time Spent On Facebook Is Growing At An Astonishing Rate

Source: http://www.businessinsider.com/chart-of-the-day-time-spent-on-facebook-2011-9

United States citizens now spend roughly 16% of their total time online on Facebook. That’s an enormous figure.

In Q3 2010, the number was around 10% and it shows no sign of slowing down. That is bad news for Google, Yahoo, Microsoft, and AOL, which are struggling to compete. Of those four, only Google increased over the last year but not even the search giant could match Facebook’s growth.

chart of the day, facebook marekt share versus the rest, septm

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Tuesday, September 27th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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