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CHART OF THE DAY: What The Heck Happened To Apple’s iPad Business? (AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-what-the-heck-happened-to-apples-ipad-business-2013-7

Apple’s iPad business, which is supposed to be its second mega-business, has already hit the wall as far as growth is concerned.

Last quarter, Apple reported sales of 14.6 million units, a 14% drop on a year-over-year basis. On the company’s earnings call, Apple’s execs said that if you look at the actual sell through of the iPad, and factor in channel inventory changes, then it was down 3%.

Part of the reason the iPad business fell is that Apple didn’t roll out a new version of the iPad last quarter. In the June 2012 quarter, it was introduced the high-resolution iPad which boosted sales. With no new model of the iPad, sales lagged in comparison.

However, last year Apple wasn’t selling the iPad Mini. The $329 iPad Mini should have provided enough of a lift to offset the lack of a new iPad model.

This isn’t just a one-off bad quarter. If you look at the trend, you can see that growth is in a general nose dive for the iPad. Analyst Gene Munster says the reason the iPad business is weaker than expected is that the market is “becoming more price sensitive than we previously expected.” In other words, consumers are buying cheaper tablets from Apple’s rivals.

For why that’s troubling for Apple, check out Henry Blodget’s take here…

ipad chart of the day

 

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Wednesday, July 24th, 2013 news No Comments

Tablet CPCs Almost the Same as Desktop CPCs for Paid Search

source: http://www.rimmkaufman.com/blog/rkg-digital-marketing-report-q2-2013-released/10072013/

In the paid search industry, Google’s Enhanced Campaigns have been top of mind for many, with the mandatory transition to the new model less than two weeks away.  While RKG data shows Google having another strong quarter with spending up 18% Y/Y in Q2, the performance impacts of Enhanced Campaigns have been minor to date for larger advertisers.

While smartphone CPCs accelerated from 55% of desktop levels to 60% as more advertisers transitioned to Google Enhanced Campaigns, the impact to total CPC growth was negligible.

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Monday, July 15th, 2013 news No Comments

A Look At The Falling Price Of The iPad (AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-ipads-price-2012-8

This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here.

The Average Selling Price (ASP) of Apple’s iPad has fallen more than $100 in the past year.

The iPad’s ASP has dropped significantly since it was first introduced, which is not surprising, but it appears Apple wasn’t able to produce a bump in the ASP this year by introducing a new model, the way it did last year.

The iPhone’s ASP, on the other hand, has been remarkably stable since the beginning of 2009, despite Apple’s introduction of lower-cost options. The disparity probably reflects the relative maturity of the smartphone market versus the tablet market, where Apple is starting to shed its near-total dominance.

chart of the day, the ipad's average selling price, august 2012

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Wednesday, August 22nd, 2012 news No Comments

John Bell, Managing Director, Oglivy 360

Source: http://blog.compete.com/2011/11/14/digital-cmo-series-john-bell-managing-director-oglivy-360/

“Even Social Media needs brand management.”

At the 2011 Digital CMO Summit, John Bell, Managing Director at Ogilvy 360 shared his thought provoking presentation – Overcoming the CMO’s Dilemma. John discussed a number of key questions and challenges that CMO’s are facing as brands begin to move from experimentation into operationalizing” social media.  It’s not as simple as senior marketing executives finally “getting it.” CMOs and their immediate teams are faced with some organizational issues, capability gaps, and the unforeseen consequences of embracing social media marketing and communications. Below are the 7 big challenges that must be overcome in order to reap the largest business value from social media:

1. Challenge: The Curse of the Channel Mindset

Solution: Plan around owned, earned and paid ‘engagement’
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2. Challenge: Understanding what to value

Solution: Adopt a new model that values behavior
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3. Challenge: Uncontrolled growth

Solution: Social Brand Management
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4. Challenge: What do I do with my Web site

Solution: Develop a content strategy
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5. Challenge: Assigning the right roles

Solution: Form a “center for excellence”
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6. Challenge: Building knowledge and capacity

Solution: Train, train, train
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7. Challenge: How else does social media drive value?

Solution: Develop a social business strategy
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Hear from John as he discusses the 7 big challenges and more on the CMO’s Dilemma on the Compete YouTube Channel.

About John: John Bell, managing director at Ogilvy, developed and leads 360° Digital Influence, the world’s largest, award-winning network of social media strategists, with team members in more than 27 countries. Bell and his team have designed integrated social media strategy and programs for B2B and B2C businesses as diverse as Unilever, American Express, Dupont, LG, and Lenovo. Bell has also received recognition for his enterprise social media strategy for The Ford Motor Company.


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Thursday, November 17th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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