new trend

We Were Surprised To Learn Which Country Dominates The World In Natural Gas-Fueled Cars

Source: http://www.businessinsider.com/natural-gas-fueled-cars-chart-2012-7

In the Economist’s report on America’s energy revolution this week is an astonishing chart showing which countries lead the world in cars running on compressed natural gas.  And it may surprise you.

cngv 

It’s apparently not a new trend — Khodro, Iran’s main auto manufacturer, has staked its fortunes on churning on CNG-based autos.

T. Boone Pickens has even evidently claimed that the Iranians have strategically made the switch to immunize themselves from the oil markets. 

Whatever the case, the U.S. is getting lapped.

Read more at Economist.com.

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Monday, July 16th, 2012 Uncategorized No Comments

AMC’s Advertising Shows Are A Mess

Source: http://www.businessinsider.com/chart-amcs-advertising-shows-are-a-mess-2012-5

Mad Men The Pitch AMC Ratings 2012

Early last week, we chronicled how AMC’s advertising competition show, The Pitch, had some seriously awful ratings.

The low ratings prompted AMC to move The Pitch from its Monday time slot to Sundays, following AMC’s other advertising show, Mad Men.

It’s hard to say the move didn’t work—viewership has doubled— but a new trend is emerging: Mad Men is struggling.

The most recent episode, which aired on Sunday, had just under two million viewers or one-third less viewers for when Mad Men first aired a one-hour episode this season on March 25. (It’s an over 45% drop-off from the 3.535 million viewers Mad Men claimed during its two-hour premier in March.)

It should be noted Mad Men debuted with record ratings and is still beating last season’s average. Although Netflix took credit for an added million viewers, i.e. the bulk of the difference between the record premiere and last season’s average.

We’ve mentioned it a few times before, but advertising shows traditionally do not work.

Despite not having a single positive trend in ratings since the season began, Mad Men will fare a lot better than The Pitch, which has failed to cross the 0.1 threshold from Nielsen since its debut while being described as an oversimplification, outdated and phantasmagoricaly awful from critics.

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Thursday, May 24th, 2012 Uncategorized No Comments

Source: http://gizmodo.com/5879847/bribing-customers-to-get-five+star-amazon-reviews-is-a-new-marketing-low

We all read reviews and check star ratings on Amazon before we buy stuff. We’ve already seen that companies sometimes write reviews themselves, and they’re easy to spot by the way they’re written. But there’s a new trend among some less trustworthy Amazon sellers: bribing customers to write favorable reviews.

Accorrding to a report by the New York Times a compnay called VIP Deals has been offering its customers a complete refund on their purchase — while still allowing them to keep the item — in return for a review.

The product in question is a Vipertek brand premium slim black leather case for the Kindle Fire — a fairly lucrative market given how many Kindles were sold over the holidays. VIP Deals have been selling the case for under $10 plus shipping (the official list price was $59.99). The New York Times explains what customers experienced:

When the package arrived it included a letter extending an invitation “to write a product review for the Amazon community.”

“In return for writing the review, we will refund your order so you will have received the product for free,” it said.

While the letter did not specifically demand a five-star review, it broadly hinted. “We strive to earn 100 percent perfect ‘FIVE-STAR’ scores from you!” it said.

Apparently VIP deals has no web site and uses a mailbox drop in suburban Los Angeles as a return address, and last week had received 4,945 reviews on Amazon for a nearly perfect 4.9 rating out of five. Since, Amazon has removed the product page.

Speaking to the New York Times, Anne Marie Logan, a Georgia pharmacist, said: “I was like, ‘Is this for real?’ ” she said. “But they credited my account. You think it’s unethical?” Just a bit, Anne. Just a bit. [New York Times; Image: MikeBlogs]

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Friday, January 27th, 2012 Uncategorized No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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