new ways

Retailers Struggling to Keep Pace With Consumers’ New Uses of Technology

source: http://www.marketingcharts.com/wp/topics/branding/retailers-struggling-to-keep-pace-with-consumers-new-uses-of-technology-36337/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

RSR-Retail-Marketing-Challenges-Aug2013Asked to identify their top 3 marketing business challenges, almost half of retailers indicated that they can’t keep up with the new ways consumers are using technologies, according to [download page] new survey results from RSR Research. While that wasn’t the top response overall (61% complained that customer retention has become more difficult and building customer loyalty is challenging), it was the top concern for so-called “winners,” who boast comparable store/channel sales growth of more than 5%.

61% of winners cited consumer use of technology as a top-3 marketing business challenge, with customer retention and loyalty concerns trailing (50%).

By contrast, “laggards” (with comparable store/channel sales growth of less than 5%) are very concerned with customer retention (89% citing as top-3), with few (31%) worried about the new ways consumers are putting their technologies to use. In fact, laggards appear to be more anxious about differentiating their brand from the competition (44%), a concern that that isn’t shared by those in the winners category.

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Friday, August 30th, 2013 news No Comments

Changes at LinkedIn Create New Marketing Opportunities – eMarketer

source: http://www.emarketer.com/Article/Changes-LinkedIn-Create-New-Marketing-Opportunities/1010163

LinkedIn is a company undergoing massive transformation. It is moving from its roots as a business-oriented social network and becoming a business-to-business (B2B) content publishing platform, according to a new eMarketer report, “Marketing on LinkedIn: New Opportunities, but Old Issues Remain.”

With that change comes a variety of new ways companies can market and advertise, including native ads in the feed and PowerPoint-style ads using technology from SlideShare, which LinkedIn acquired last year.

The ad revenue picture for LinkedIn looks positive. eMarketer forecasts that worldwide ad revenues will reach $376 million in 2013, up 46.7% from last year.

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Tuesday, August 27th, 2013 news No Comments

How Americans Use Their Phones While Watching TV

Source: https://intelligence.businessinsider.com/welcome

Americans are using their cell phones to find new ways to engage with the TV shows they are watching. According to Pew Research Center, the most popular mobile activities while watching TV are fact-checking  assertions and texting with friends about programs they’re watching.

Pew found that 53 percent of U.S. cell owners are “connected viewers.” The survey includes all mobile users, which means means some activities are probably even more popular among smartphone owners.

Networks may be disheartened to find that 38 percent of cell owners use their phones to “keep themselves occupied during commercials,” but the results also indicate consumers are using their phones to engage with programming in new and deeper ways.

Cell Phone Use During TV

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Thursday, July 19th, 2012 news No Comments

How Americans Use Their Phones While Watching TV

Source: https://intelligence.businessinsider.com/welcome

Americans are using their cell phones to find new ways to engage with the TV shows they are watching. According to Pew Research Center, the most popular mobile activities while watching TV are fact-checking  assertions and texting with friends about programs they’re watching.

Pew found that 53 percent of U.S. cell owners are “connected viewers.” The survey includes all mobile users, which means means some activities are probably even more popular among smartphone owners.

Networks may be disheartened to find that 38 percent of cell owners use their phones to “keep themselves occupied during commercials,” but the results also indicate consumers are using their phones to engage with programming in new and deeper ways.

Cell Phone Use During TV

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Thursday, July 19th, 2012 news No Comments

The Agonizingly Slow Decline Of Live TV

Source: http://www.businessinsider.com/chart-of-the-day-the-decline-of-live-tv-2012-1


It seems you can’t follow the tech industry today without being bombarded with reports heralding the impending death of television as we know it. While we believe the television model will eventually be disrupted, there’s no evidence of any imminent collapse. Instead, the likely scenario is of a very slow decline, with TV remaining an amazingly large and profitable business for many many years to come.

A new survey from Deloitte indicates viewers are engaging with that model in new ways, with bad implications for the network’s ad sales.  When asked how they watched their favorite show, 71% of respondents chose live TV, down from 87% three years ago.  Some of the biggest winners? DVR, on demand, and the show’s internet site.

What does it mean? Consumers are wising up that you’re no longer chained to a show’s air date and if you have the patience to wait 30 minutes you can skip all the ads.  The real big problem, however, is that these are engaged consumers with intent. In other words, exactly the kind of people advertisers want to be reaching.   

Deloitte: Live TV Decline


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Wednesday, January 11th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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