new york times
Mobile Insights is a daily newsletter from BI Intelligence that collects and delivers the top mobile industry news. It is delivered first thing every morning exclusively to BI Intelligence subscribers.
One-Third Of All U.S. Smartphone Sales Were Prepaid In The First Quarter (CNET)
Mobile financing patterns are changing. According to the NPD Group, prepaid smartphones accounted for 32% of all U.S, smartphone sales in the first quarter, up from 21% a year prior. NPD attributes the jump to consumers buying older models of flagship phone models, like the Samsung Galaxy S2 or the iPhone 4S. It may also explain why smartphone penetration is reaccelerating. Read >
How To Break Into Mobile Native Advertising (Mobile Marketer)
Interviews with executives from Klip, SessionM and Sharethrough on the best ways to get started with mobile native advertising campaigns. The main advice is to design context-sensitive ads that help customers solve problems in their day-to-day lives, and to focus on limited concrete goals at first, like getting users to share content. Read >
Apps Begin To Arrive on Google Glass (New York Times)
CNN, Elle, Twitter, Tumblr, Facebook, and Evernote will soon unveil new apps for Google Glass as it begins builds out its developer ecosystem. Path and the New York Times were previously the only apps available. Read >
AT&T CEO: Content Providers Will Subsidize Consumers’ Dat! a (F ierce Wireless)
Carriers are eager to ward off consumer dissatisfaction with data plans. AT&T Chairman and CEO Randall Stephenson told investors at a J.P. Morgan conference that he expects content providers and app developers to unveil new models that let consumers access their content without egregiously high data bills. “There will be models that emerge where they defray consumer charges by paying it themselves, or by advertising.” Read >
YouTube Is The Largest Source Of Mobile Traffic (Sandvine)
But who will be in the carriers’ crosshairs when the all-you-can-eat data party ends? YouTube accounts for a quarter of North American mobile traffic during peak period, according to Sandvine. Facebook chips in another 10%. Real-time entertainment (i.e., mobile video) accounts for 44% of peak mobile traffic. Read >
Consumer Spending On iOS Games Passes Dedicated Handheld Games (App Annie)
For the first time, gaming revenue on the iOS app store surpassed gaming-focused handheld devices, like Nintendo DS or Sony PlayStation Portable, further underscoring how smartphones are disrupting markets for devoted devices, such as MP3 players or cheap cameras. Games are the app store’s real success story. Games represent about 40% of downloads and 70 to 80% of consumer spending in both the App Store and Google Play. Read >
iOS And Android Combine For 92 Percent Of First Quarter Smartphone Shipments (IDC)
IDC reported slightly higher smartphone shipments than Gartner for the first quarter: 216 versus 210 million, respectively. Both showed Android opening up a massive lead in platform market share. IDC’s numbers also showed Microsoft’s Windows Phone overtaking BlackBerry as the number three operating system. Read >
|, LA Times, NYT
Tags: antenna, arrested development, broadcasters, company executives, darlings, hollywood reporter, home entertainment, Hulu, la times, Netflix, new york times, nielsen company, nielsen ratings, pat mcdonough, tv audiences, tv households
HOW FADS START: One High School In California Is Responsible For A Mobile Craze 3.4 Million People Use
When Evan Spiegel, 22, and Bobby Murphy, 24, launched Snapchat in September 2011, they shared it with 20 friends.
Snapchat is a mobile app that lets users take and send mobile photos to others. Messages can be drawn or typed on top of the photos and the images self-destruct moments after they are viewed.
Today Snapchat has about 3.4 million users and 60 million images are swapped daily. That’s one-tenth the volume Facebook sees.
It may be a fad like DrawSomething proved to be last year. But how do you go from obscurity to mobile virality?
For Snapchat, the answer was a high school in California.
According to The New York Times, the first traffic spike the founders saw occurred a few weeks after launch. There was a flurry of activity between 8 AM and 3 PM that originated in Orange County, California.
Spiegel’s mother had told Evan’s cousin about Snapchat, and he started using it with friends as a way to pass notes in class. Users grew quickly from there.
Snapchat has its origins at Stanford, where Mr. Spiegel and Mr. Murphy first met as fraternity brothers. Mr. Spiegel presented a prototype of Snapchat in spring 2011 to one of his classes, but it was greeted as impractical and silly by his classmates.
…A few weeks in, they started seeing an influx of new users, paired with unusu! al spike s in activity, peaking between 8 a.m. and 3 p.m.
It turned out the activity was centered around a high school in Orange County. Mr. Spiegel’s mother had told his cousin, who was a student at the school, about the app, which then spread throughout the school.
Other high school students in Southern California picked it up, with the number of daily active users climbing from 3,000 to 30,000 in a month in early 2012. Mr. Spiegel took a leave from Stanford last June and Mr. Murphy quit his job and the pair raised a small round of financing and moved to Los Angeles to work on the application full time.
Tags: 60 million, class users, classmates, Facebook, fads, Founders, fraternity brothers, high school students, influx, launch, mobile craze, new york times, obscurity, orange county, self destruct, spiegel
It appears users who went to a site that used a Facebook button to let users log in redirected to a Facebook error page. The glitch went away if users logged out of Facebook.com.
The glitch only lasted a few minutes, and sites appear to be loading normally now.
Here’s the statement from Facebook:
For a short period of time, there was a bug that redirected people logging in with Facebook from third party sites to
Obviously, the digital revolution hasn’t been very good for the music business.
Not even apps like Spotify and Pandora are helping.
Sure, Spotify and Pandora pay musicians every time one of their songs are played – but they don’t pay much.
Take cellist Zoë Keating, for example.
Guess how much money she made from that…
It’s not really practical to give universities a meaningful test drive. Not without ample amounts of money and time to throw at a practice semester, at least. It’s about to become comparatively trivial. Arizona State, the University of Cincinnati and 38 other institutions are teaming up with Academic Partnerships to offer the first course from certain online degrees for free — and, more importantly, to make it count as credit. Money only matters to participants (and Academic Partnerships) if they move on to the full program. Prospective students will have to wait until the spring to sign up for what’s ultimately a freemium education, but patience could be a virtue if it means understanding the workload before committing to what may be years of higher learning.
[Image credit: Dave Herholz, Flickr]
Via: New York Times
Source: MOOC 2Degree
Tags: academic partnerships, ample amounts, arizona state, credit money, flickr, free online courses, higher learning, institutions, mooc, new york times, participants, patience, prospective students, test drive, university of cincinnati, virtue, workload
The US Military makes its fair share of mistakes when it comes to technology—but over the weekend, the New York Times revealed that even upgrading a single software system can go horribly wrong for it.
The New York Times describes the situation:
You might expect the project to be exotic and experimental. If that were there case, the expense and failure might be understandable, if not desirable. But in fact the project was the implementation of commercial off-the-shelf software. Known as the Expeditionary Combat Support System, the plan was to improve the management of logistics using software from Oracle. Four years of development—and over $1 billion dollars—later, and neither Oracle nor the Air Force have anything to show for their labors.
So what went wrong? According to the New York Times, the plan was scuppered by constant redesigns, poor time management and lack of accountability:
If anything, we should be grateful that the Air Force decided to kill the project before it haemorrhaged more cash. If you want more detail, you should definitely read the Times piece. [New York Times]
Image by expertinfantry under Creative Commons license
Tags: 1 billion dollars, authority, expeditionary combat support, mdash, military, modernization effort, new york times, Oracle, poor time management, share, shelf software, situation, smaller pieces, software, software plan, technology, time, us air force, weekend, York
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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