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Facebook Just Opened The Door To A Social Commerce Function That Could Be MASSIVE (FB)

Source: http://www.businessinsider.com/facebook-just-opened-the-door-to-a-social-commerce-function-that-could-be-massive-2012-7

girl facebook likes thumbs up

Facebook has created an option within its OpenGraph source code for social commerce that, in addition to allowing users to create a “Want” button, allows users to indicate that they bought something in the same way that they can “like” video or news articles, according to blogger Tom Waddington.

Poking around in Facebook’s OpenGraph code, he found options for a “product.purchased” option along with the aforementioned “Want” button. Waddington says:

The source code from the stream story gives a few more clues as to Facebook’s strategy for products. The Want/Unwant action link even includes ‘socialcommerce’

It’s clear that Facebook are working on a new OpenGraph representation of products.

It appears that product wants and purchases will be accessible similar to other user actions – music, news and video.

Here’s a screengrab of what it might look like:

facebook social commerce

As we explained earlier, a “Want” button coupled with some sort of social commerce action would be sort of Holy Grail for advertisers who currently do not have a way of figuring our users’ shopping desires on Facebook.

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Friday, July 6th, 2012 news No Comments

Made-Up Word Advertising — “Retina Display” — is how Apple Launches New Products

A made-up word “retina display” had every major blog and news outlet scrambling to help explain what it was. Nearly 1.1 Million search results in 19 hours. It was covered on every evening news; look closely at the thousands of related news articles, etc.  And all the major, powerful sites like Gizmodo, MacRumors, Engadget, etc. covered the event.  Similarly 1.2 million search results on the “one more thing” feature — video calling on the iPhone called FaceTime. All entirely free primetime coverage — talk about the tens of millions of impressions achieved with NO media cost — they can definitely used the money saved to ensure Steve Job’s next keynote will have sufficient WiFi bandwidth for all those live blogging the event.

Look at the following graph of relative search volume. The spike in search volume for All-You-Can-Jet (in red) is about 4X higher than the orange line (Footlongs). And the blue line for “retina display”  is 8X. Consider the cost of the paid TV media campaign supporting Subway’s Footlongs compared to the cost savings of the social media launch of JetBlue’s All-You-Can-Jet Pass and the no cost media for Apple.

Of course, not all companies will achieve the same mass coverage, but the techniques for product launches can be the same. Footlongs is an expensive paid media campaign by Subway and note how low the orange line is compared to the TWO no-cost launches.

And one more graph that shows Drobo plus 2 social media success stories — Groupon and FourSquare that even blow away Apple’s retina display — all for FREE.

Other notable examples of using made-up word advertising include JetBlue’s All-you-Can-Jet Pass and Subway’s Footlongs. Further details about JetBlue’s launch of the All-You-Can-Jet Pass is here – http://go-digital.net/blog/2009/08/jetblue-all-you-can-jet-pass/

Earlier unfiltered results on Google within 10 hours of launch — there are 3.9 Million results which will be de-duped overnight.

Day 1 Stats – page 1 position 3 in 44.6 million results

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Tuesday, June 8th, 2010 Branding, integrated marketing 1 Comment

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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