news items
drag2share: Mobile-Native Teens are “Over” Facebook
Mobile-Native U.S. Teens Are Over Facebook (Pew)Pew found U.S. teens have waning for enthusiasm for Facebook, which they view as inundated with adults, drama, and reputation management. We wrote about this phenomenon in a recent report. Buzzfeed had a good round up up of the respondent’s quotes. Elsewhere, Pew reported that 47% of U.S. teens own smartphones and one-third access the Internet primarily through a cell phone
drag2share: Why Social Media Advertising Is Set To Explode
Why Social Media Advertising Is Set To Explode
May 22, 2013
It’s not difficult to understand the lure of social media advertising.
Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.
As brands look across a fractured media landscape, where few digital properties offer any scale, social networks offer them an interesting proposition.
In a new report from BI Intelligence , we analyze the state of social media advertising and where it is heading, offering a comprehensive guide and examination of the advertising ecosystems on Facebook and Twitter, offer a primer on Tumblr as an emerging ad medium, and detail how mobile is an important part of this story as mobile-friendly as native ad formats fuel growth in the market.
drag2share: The Most Pinned Brand On Pinterest Doesn’t Even Use A Pinterest Account [THE BRIEF]
The Most Pinned Brand On Pinterest Doesn’t Even Use A Pinterest Account [THE BRIEF]
May 22, 2013
![chanel woman girl eye watch 1 drag2share: The Most Pinned Brand On Pinterest Doesnt Even Use A Pinterest Account [THE BRIEF]](http://static1.businessinsider.com/image/519cce5cecad04be47000003-835-626-400-/chanel-woman-girl-eye-watch-1.jpg "drag2share: The Most Pinned Brand On Pinterest Doesnt Even Use A Pinterest Account [THE BRIEF]")
Good morning, AdLand. Here’s what you need to know today:
Chanel is the most pinned brand on Pinterest. It generates 400 pins and more than 3,600 repins per day, Mashable says. The brand does not have an active Pinterest page.
drag2share: CHART: Here’s How Mobile Social Networks Have Become
CHART: Here’s How Mobile Social Networks Have Become
May 16, 2013
Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.
At the same time, mobile usage is exploding. Advertisers’ desire for guaranteed attention, coupled with this explosion, helps to explain social media’s move away from traditional display ads — like Facebook’s right-rail ads — and toward so-called native ads that surface in a user’s stream, either as a tweet or a Facebook post.
In a new report from BI Intelligence, we analyze the state of social media advertising and detail how mobile is an important part of this story as mobile-friendly as native ad formats fuel growth in the market.
We specifically provide a comprehensive guide and examination of the advertising ecosystems on Facebook and Twitter, as well as a primer on Tumblr as an emerging ad medium.
Access The Full Report And Data By Signing Up For A Free Trial Today >>
Take a look at this chart that details how mobile social networks have become:
Overall, mobile accounts for just under 40% of time spent on social media. Both Twitter and Facebook have passed the 50% mobile usage mark
drag2share: The State of Social Media Advertising, And Where It’s Headed
The State of Social Media Advertising, And Where It’s Headed
May 15, 2013
The media constellation has become increasingly fractured. The Web produced the initial fissure, but mobile created new cracks in the landscape. Today, no single medium earns more than 45% of our media consumption.
How can you solve this problem? Social media offers a solution.
Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.
In a new report from BI Intelligence, we analyze the state of social media and where it is heading, offering a comprehensive guide and examination of the advertising ecosystem on! & nbsp;Facebook and Twitter, offer a primer on Tumblr as an emerging ad medium, and detail how mobile is an important part of this story as mobile-friendly as native ad formats fuel growth in the market.
drag2share: Smartphone Penetration Reaccelerates In The U.S.
Handset manufacturers will have to find new markets as U.S. smartphone sales growth slows. U.S.-focused developers will start to refocus on monetization as audience growth will no longer be robust. Mobile platform operators will need to focus on converting users of rival platforms to their ecosystem as they can no longer lean on a steady stream of new smartphone owners to boost usage.
Click here for a larger version of this chart.
drag2share: Facebook on Desktop in Serious Decline
Facebook On Desktop In Serious Decline (BTIG Research)
Facebook page views from laptops and desktops in the U.S. are down 28% in April compared to April 2012. That’s a steeper year-over-year declne than in March when the decline in page views was 26% compared to March 2012, according to BTIG. As desktop usage declines more rapidly, the pressure will be on Facebook to drive mobile monetization. Read >
Facebook Rolling Out Video Ads To News Feeds (Ad Week)
The world’s largest social network is now going after TV revenues with its plan to roll out video ads, the Financial Timesis reporting. It’s believed Facebook will allow advertisers to select four demographics to target with 15-second video ads (that means advertisers will have to decide whether they want to produce entirely new 15-second spots for Facebook, or shorten existing 30-second spots). The videos will likely be autop lay and mute by default, and expand to cover the width of the News Feed and part of the right rail. Testing will begin in July, according to the FT. Read >
drag2share: How Smartphones are Disrupting the Internets Biggest Business
Search — the very cornerstone of the Web — has begun to show signs of decline on desktops and laptops.
Meanwhile, search is surging on smartphones and tablets. Mobile searches are quickly becoming the main way in which consumers find everything they need — whether it’s information, services, or physical and digital goods.
That means there’s a great opportunity, but also that search has more work to do. There are kinks to figure out in areas ranging from app discovery to tracking the effectiveness of local search ads.
drag2share: MOBILE INSIGHTS: Android Tablets Overtake The iPad In Shipments Last Quarter
MOBILE INSIGHTS: Android Tablets Overtake The iPad In Shipments Last Quarter
May 2, 2013
Mobile Insights is a daily newsletter from BI Intelligence that collects and delivers the top mobile industry news. It is delivered first thing every morning exclusively to BI Intelligence subscribers.
Android Sees More Tablet Shipments In First Quarter Than Apple (Business Insider)
IDC’s latest data on tablet shipments confirms the trend we’ve been following: the steady gains of Android tablets around the world. Taken together, Android tablet manufacturers shipped more tablets than Apple in the first quarter of 2013. Apple was still the largest single manufacturer, with Samsung in second place. Microsoft shipped a respectable 900,000 tablets. A contrarian take: Greg Sterling of Opus Research points out that iPads still account for over 80% of actual usage — globally and in the U.S. — as measured by Web traffic. Read >
drag2share: Budweiser Is Still Trying To Prove Beer Isn’t Watered Down In New Ads
Budweiser Is Still Trying To Prove Beer Isn’t Watered Down In New Ads
Apr 30, 2013
Budweiser’s new ads, which focus on the people who physically brew the Bud and the integrity with which it’s made, looks like a continued effort to fight the perception that its beers are watered down.
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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