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Social Gaming Revenue Will Blow Past $5 Billion By 2015

Source: http://www.businessinsider.com/social-gaming-revenue-will-blow-past-5-billion-by-2015-2012-2


In our report on social gaming out today, we forecast that the U.S. social gaming market, including smartphones, will more than double and blow past $5 billion by 2015.

We think this will happen because social games will break into the mainstream as new types of games reach new audiences, and because companies will get even better at monetizing.

Our report also includes an in-depth look at industry trends and exclusive interviews with top industry executives. Click here to read it → 

Social Gaming Revenue

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Tuesday, February 21st, 2012 news No Comments

Google Still 80 Percent Of E-Commerce Referrals

Source: http://www.businessinsider.com/google-still-80-percent-of-e-commerce-referralsbut-facebook-up-92-percent-2012-2


Google is still e-commerce’s best friend, at least for the time being. Social is just beginning to change  business online, but search engines still dominate referral traffic to e-commerce sites.

Google alone accounts for over 80 percent of e-commerce traffic referrals, according to a study by RichRelevance. Meanwhile, Facebook made up 0.5 percent of traffic, but that number was up 92 percent from the year prior.

There is some anecdotal evidence that this may be changing. At yesterday’s Social Commerce Summit, Sheezan Bakali, Director of Marketing at hot flash sales startup Fab, indicated that Facebook was its third largest source of traffic after direct traffic and e-mail referrrals. Nonetheless, search still powers e-commerce—for now.

Drivers of E-Commerce Traffic

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Wednesday, February 8th, 2012 news No Comments

Facebook Revenues Are Decelerating

Source: http://www.businessinsider.com/chart-of-the-day-facebook-revenues-are-decelerating-2012-2

Facebook revenues are decelerating. That is the reason why we don’t think the company is actually worth $100 billion. It’s more like $75 billion, and that’s if you’re optimistic.

Facebook revenues decelerating

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Friday, February 3rd, 2012 news No Comments

Here’s Facebook’s Next Big Business

Source: http://www.businessinsider.com/chart-of-the-day-heres-facebooks-next-big-business-2012-2


Facebook’s ad revenue may not be growing fast enough to justify a $100 billion valuation. But ads are not the company’s only source of revenue.

Payments are becoming a big deal as well.

Last summer, Facebook started charging companies like Zynga 30 percent of each transaction — like purchasing a virtual good like a cow. (That’s a big reason why Zynga accounts for 12 percent of Facebook’s revenue, alhough that figure includes advertising as well.)

So although payments started as a tiny sliver of Facebook’s overall revenue, now it’s up to about 17 percent of the total.

As companies start to sell other kinds of goods through Facebook, like concert tickets, this percentage could grow.

facebook ad revenue split 

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Friday, February 3rd, 2012 news No Comments

Here’s Facebook’s Next Big Business

Source: http://www.businessinsider.com/chart-of-the-day-heres-facebooks-next-big-business-2012-2


Facebook’s ad revenue may not be growing fast enough to justify a $100 billion valuation. But ads are not the company’s only source of revenue.

Payments are becoming a big deal as well.

Last summer, Facebook started charging companies like Zynga 30 percent of each transaction — like purchasing a virtual good like a cow. (That’s a big reason why Zynga accounts for 12 percent of Facebook’s revenue, alhough that figure includes advertising as well.)

So although payments started as a tiny sliver of Facebook’s overall revenue, now it’s up to about 17 percent of the total.

As companies start to sell other kinds of goods through Facebook, like concert tickets, this percentage could grow.

facebook ad revenue split 

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Friday, February 3rd, 2012 news No Comments

Hate To Be Rude, But Facebook Is Not The Next Google. It’s Not Even Close (GOOG)

Source: http://www.businessinsider.com/chart-of-the-day-hate-to-be-rude-but-facebook-is-not-the-next-google-its-not-even-close-2012-1

Information about Facebook’s 2011 revenues and operating profits leaked last week, just ahead of this week’s expected IPO filing.

If CNBC’s reporting is accurate, the numbers are disappointing for a company that’s supposed to be valued at $75 billion to $100 billion when its shares start trading.

Revenues came in at $3.8 billion, less than an expected $4+ billion. Operating profits were $1.5 billion, less than an expected $2 billion.

Facebook’s results look particularly disappointing in comparison to Google’s first seven years of business. We’ve drawn out that comparison below. 

The comparison is actually worse than it looks. Remember, Google was born at time when Internet usage, and online ad spending, wasn’t even half of what it is today. 

The fact is, Facebook is a huge consumer hit – 850 million people us the site each month – but it’s ad products are not, really. 

Google’s ad products are business magic. Consumers see ads for products that they literally want to see. 

So far, Facebook hasn’t found that kind of magic. Investors looking at Facebook’s S1 filing this week will have to wonder if it ever will.

chart of the day, revenue after launch for tech companies, 01/31/12

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Wednesday, February 1st, 2012 news No Comments

you’ll need to buy our DVDs elsewhere, pal

Source: http://www.engadget.com/2012/01/05/hbo-stops-providing-netflix-dvd-blu-ray/

Netflix has made no bones about the fact that it’s competing (hard) with HBO, and it seems that the sentiment is the same on the other side. According to CNET, HBO has stopped providing Netflix with DVDs of its shows. Of course, the freedom to purchase from other legitimate resellers has enabled Netflix to keep the discs flying, but it’s no longer able to source ’em directly from the Box Office’s warehouse. The deal supposedly went into effect at the start of this year, but it’s unlikely that you’ll ever notice; as the story goes, Netflix will have to pay slightly more to procure them elsewhere, but it’s mostly a symbolic move by HBO to ruffle the feathers of Reed Hastings and co. Oh, and if you thought the same luxuries found in HBO Go would ever find its way to Netflix’s streaming department, we’d ask that you share a little of your optimism with the rest of the world.

HBO to Netflix: you’ll need to buy our DVDs elsewhere, pal originally appeared on Engadget on Thu, 05 Jan 2012 14:47:00 EDT. Please see our terms for use of feeds.

Permalink The Next Web, The Verge  |  sourceCNET  | Email this | Comments


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Thursday, January 5th, 2012 news No Comments

Incredible Things That Happen Every 60 Seconds On The Internet

Source: http://www.businessinsider.com/incredible-things-that-happen-every-60-seconds-on-the-internet-2011-12


In a single minute there are over 695,000 status updates on Facebook. That’s just one example of the mind boggling scale of online activity.

The following infographics show a bunch of other incredible things that happen in 60 seconds (via Barry Ritholtz).

infographic

infographic

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Monday, December 26th, 2011 news No Comments

Android Is Totally Blowing Away The Competition (AAPL, RIMM, GOOG, MSFT, NOK)

Source: http://www.businessinsider.com/chart-of-the-day-android-is-taking-over-the-smartphone-market-2011-11

Android now has 52.5% of the global smartphone market. No matter how you want to slice it, that’s amazing. It’s stealing share from every other smartphone operating system other than iOS, which is basically flat.

chart of the day, android share of smartphone operating system market, nov. 14 2011

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Wednesday, November 16th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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