NFC

Source: http://gizmodo.com/5943574/samsung-throws-down-the-gauntlet-with-fiery-new-iphone-5-vs-galaxy-s-iii-ad

Samsung Throws Down the Gauntlet with Its New iPhone-Bashing Ad Not too long ago, Samsung faced a big loss against Apple in court, and now, it’s just sat through the announcement of the new iPhone, which sold out its preorders in a matter of hours. What’s a rival manufacturer to do? That’s easy; if you’re Samsung, you attack.

Samsung has crafted a pretty aggressive ad comparing Apple’s flagship iPhone 5 to its own Galaxy S III. You can guess who comes out on top. While the lion’s share of the ad’s criticisms are fair—the S III does have NFC while the iPhone 5 doesn’t, and the same goes for removable battery and microSD storage—the bit referring to Apple’s new connector comes off as a bit snide. But you didn’t expect this to be civil, did you?

Adorned with the clever (admit it, it’s clever) tagline “It doesn’t take a genius,” the ad is due to roll out a bunch of newspapers tomorrow, where it will doubtlessly reach the sort of people who still read newspapers. Clearly Samsung isn’t about to take anything lying down, and who could blame them? The question is, will it work? [CNET]

Samsung Throws Down the Gauntlet with Its New iPhone-Bashing Ad

Tags: , , , , , , , , , , , , , , , , ,

Sunday, September 16th, 2012 Uncategorized No Comments

Here’s How Consumers Are Shopping With Their Phones

Source: http://www.businessinsider.com/bii-report-heres-how-consumers-are-shopping-with-their-phones-2012-9

shopping mobile

Mobile devices are playing an increasingly large role in commerce.

In a special report out from BI Intelligence, we analyze patterns around all types of mobile behavior, including how people use their phones to shop.

Access The Full Report By Signing Up For A Free Trial Today>>

So, how are consumers using their phones in the shopping process? 

The report is full of charts and da! ta that can be easily accessed, downloaded, and put to use.

In full, the report also looks at:

To access BI Intelligence’s full report on Mobile Usage, sign up for a free trial subscription here.

Please follow SAI on Twitter and Facebo ok.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , , ,

Tuesday, September 11th, 2012 news No Comments

What’s Taking So Long, And Who’s Going To Win?

Source: http://www.businessinsider.com/mobile-payments-whats-taking-so-long-and-whos-going-to-win-2012-6

Square Estimated Daily Payment Volume And Revenues

Mobile payments: everyone talks about it, but no one knows exactly how it works or who will win

In our special report, Business Insider Intelligence lays out the four kinds of mobile payment solutions that currently matter:

  • Carrier billing. Where the consumer pays by text message and the charge is added to their phone bill. This is great for a variety of specific use cases (reaching the unbanked, especially teenagers; ecommerce and gaming), but is crimped by carrier fees and control.
  • Near-Field Communications (NFC). Where the consumer can pay at the point of sale by waving his phone in front of a terminal. NFC has been overhyped: it’s not more convenient than cash or credit, and the many companies who want a piece of NFC are canceling each other’s efforts out.
  • Apps. Where the consumer uses an app on his smartphone to pay, typically by scanning a barcode at the register. We believe this is especially useful for specific companies and retailers to offer, as it allows them to offer loyalty rewards and discounts on top of payments.
  • Card readers. Pioneered by startup Square, with recent entries from eBay (PayPal), Intuit, and Verifone, these solutions allow merchants to take payments by plugging a card reader into a smartphone or tablet. They’re very convenient (swiping a credit card is already ingrained consumer behavior) and piggyback on the existing credit card network. Card reader companies can offer value-added services on top of the payments experience to spur adoption by merchants and consumers.

We also:

For full access to the report, sign up for a free trial subscription today.

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , , ,

Wednesday, June 27th, 2012 news No Comments

Comcast’s extra ads ruin NFC championship game conclusion in some areas

Source: http://www.engadget.com/2012/01/23/comcast-xfinity-ads-interrupt-nfc-championship/

It wasn’t just RIM that had designs on the limelight during the football action last night. Comcast commercials appeared over the NFC Championship game last night, thoughtfully playing over the climax of the match ‘twixt the Giants and the 49ers. Frustrated fans who missed out on parts of the fourth quarter and overtime promptly began voicing dissent on the company’s support forums. The Washington Post has a quote from spokesperson Amiee Metrick indicating the problems were due to a possible “equipment failure” at a local Fox affiliate, WTTG, resulting in the ill-timed ads reported in Washington D.C. We’ve heard that of customers receiving a $10 credit and an apology, but it seems unlikely to soothe the brow of those — like the person who recorded video of the incident you can see after the break — thinking of switching to FiOS.

Update: We’ve received a response from Comcast (included after the break), and updated the post to clarify the apparent breakdown was at local Fox affiliate WTTG.

[Thanks, John]

Continue reading Comcast’s extra ads ruin NFC championship game conclusion in some areas

Comcast’s extra ads ruin NFC championship game conclusion in some areas originally appeared on Engadget on Mon, 23 Jan 2012 15:22:00 EDT. P! lease se e our terms for use of feeds.

Permalink   |  sourceComcast forums, Washington Post  | Email this | Comments


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Tuesday, January 24th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing