nielsen company

Nielsen ratings expand definition of TV households to include internet-only viewers

Source: http://www.engadget.com/2013/02/21/nielsen-ratings-expand-definition-of-tv-households-to-include-in/

The Nielsen Company has monitored TV audiences since 1950, but soon it will expand that definition from solely households with antenna, cable or satellite access, but also those that have dropped those options but still get video over the internet. Reflecting the changing times, the move was first noted by The Hollywood Reporter and confirmed later by company executives to the New York Times and LA Times. Nielsen hinted at changes two years ago when TV ownership dropped for the first time in decades, which may turn around since the new definition includes viewers with internet-connected TVs, and could go further to include viewers with just a tablet or laptop. According to senior VP Pat McDonough, that means views over services like Aereo can be counted, since they still contain advertisements, which is what broadcasters rely on the ratings for, unlike ad-free Netflix or Hulu streams with different ads. Because of that, it seems unlikely the change will boost the numbers of internet darlings like Community or Arrested Development, but we can dream, right?

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Source: The Hollywood Reporter, LA Times, NYT

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Friday, February 22nd, 2013 news No Comments

Mobile Users Multitask Watching TV

Source: http://www.marketingcharts.com/television/mobile-users-multitask-watching-tv-19715/

US tablet and smartphone owners are increasingly multitasking when it comes to watching TV, according to data released by The Nielsen Company in October 2011. Roughly 40% of tablet and smartphone owners in the US used their devices daily while watching TV, while only 14% of e-reader owners said they watched TV while using their […]


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Friday, October 21st, 2011 news No Comments

Supercenters, E-commerce Will Gain CPG Dollar Share

Source: http://feeds.marketingcharts.com/~r/marketingcharts/~3/gSjrzv-Kt6Q/

The mass supercenter and e-commerce retail formats will gain substantial CPG dollar share in the next five years, according to the “Retail 2015 Forecast” from The Nielsen Company.

Mass supercenter, which had a slightly less than 10% dollar share of the CPG retail channel in 2009, will grow its share to about 12% by 2015. E-commerce […]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/gSjrzv-Kt6Q" height="1" width="1"/>

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Monday, June 21st, 2010 news No Comments

Coupon Redemptions Grow 27%

Source: http://feeds.marketingcharts.com/~r/marketingcharts/~3/D3SJYD6L0qE/

Following a leveling-off period from 2006-08, coupon redemptions grew by 27% in 2009, according to analysis by The Nielsen Company.

News of the Coupon’s Death is Greatly Exaggerated After reaching a peak of 4.6 billion redemptions in 1999 (according to Inmar), annual coupon use by US consumers sank to a low of 2.6 billion for the three-year […]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/D3SJYD6L0qE" height="1" width="1"/>

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Wednesday, April 14th, 2010 news No Comments

The numbers vary depending on who you ask or whose data you use

Bing search volume continues to drop despite tons of ads and cheating — redirecting traffic from live.com, msn.com, microsoft.com, and windows search (see also – http://bit.ly/7qDBEz) .

January 13, 2010

The Nielsen Company today reported December 2009 data for the top U.S. Search Providers.

MegaView Search data – including total searches, unique searchers, search share, and all other search figures – cannot be trended with search results prior to October 2009 due to recent methodology changes.

search-volumes-comparison

Searches represent the total number of queries conducted at the provider. Example:  An estimated 6.7 billion search queries were conducted at Google Search, representing 67.3 percent of all search queries conducted during the given time period.

versus Oct 2009 numbers from hitwise

experian-hitwise-percentage-us-searches-leading-search-engine-provider-september-2009

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Wednesday, January 13th, 2010 analytics No Comments

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