Nielsen
AOL’s Plan To Steal TV Ad Dollars Is Totally Working
Source: http://www.businessinsider.com/aols-plan-to-steal-tv-ad-dollars-is-totally-working-2013-4
AOL just got its online video programming included in Mediaocean, the software platform that media buyers use to plan TV budgets, Ad Age reports.
We suggested last year that AOL’s long-term vision for its ad sales operations was to syphon off some of the $50 billion currently going into traditional TV budgets.
This looks like part of that plan. Ad Age says:
It’s super-technical and back-office, but when media planners allocate money, they use [Mediaocean] software, and [AOL video chief Ran] Harnevo believes the move will allow advertisers to move TV dollars to video elsewhere seamlessly, if they choose to do so. That, combined with Nielsen online campaign ratings, will mean TV can be compared to digital video on the apples-to-apples basis of reach and frequency, rather than web metrics like views or time spent.
The plan is paying off financially for AOL. Total revenues were $1.4 billion last year, up 8%. Ad revenues are now 65% of all AOL’s revenues, up from 53% in 2010.
There’s only been one hitch along the way: The departure of former ad chief Ned Brody for Yahoo!. CEO Tim Armstrong is temporarily filling those duties.
Here’s the breakdown (below). Note that the real growth is in AOL’s third-party network ad business. Here’s an example of one of its recent video syndication deals.
Across Markets, Smartphone Penetration Skews Young
Source: https://intelligence.businessinsider.com/welcome
Smartphone penetration skews higher in younger demographics.
According to Nielsen’s research across ten top smartphone markets,
Moving 15% of TV Dollars to Online Video Said Increasing Reach at Lower Cost
A new study [pdf] by the Internet Advertising Bureau (IAB) and Nielsen, supported financially by Microsoft Advertising and Yahoo, argues that shifting ad budgets from TV to online video can enhance campaign reach at lower cost. The study examined 18 real TV schedules across key advertiser verticals, finding that a 15% reallocation of TV-only budgets [...]
1 Million Fewer American Households Watched TV Last Year
Nielsen last week took a symbolic step toward helping the biz monetize TV viewing done via the Internet. But reaction to the ratings service’s decision to add Internet-connected TV sets to its formal definition of a “TV household” was muted among execs because it addresses only part of the vexing measurement challenges facing traditional TV nets.
Nielsen had been grappling with adjusting the definition in order to count homes that only receive programming via broadband connections as part of the universe of TV homes. The decision unveiled to TV and advertising execs on Thursday had been expected (Daily Variety, Jan. 10).
New definition doesn’t encompass homes where viewers only receive TV via tablets and smartphones.
Underscoring the shift in behavior, Nielsen’s estimate of the number of U.S. TV households has dropped in recent years, sliding from 115.9 million in 2011 to 114.6 million in 2012.
And some can be attributed to cord-cutting and “cord nevers,” or the rise in the number of younger viewers who rely on Internet-delivered sources and have never subscribed to cable, satellite or telco service.
drag2share: The Global Movement For Cheaper Smartphones Gathers Force
How We Use Our Mobile Phones (Nielsen via Mashable)
In a new report entitled The Mobile Consumer: A Global Snapshot, Nielsen looks at consumer behavior, device preference and usage in 10 different countries. Here are the devices we use:
Here are the types of apps we use:
1 Million Fewer American Households Watched TV Last Year
Source: http://www.businessinsider.com/1-million-fewer-american-households-watched-tv-last-year-2013-2
Nielsen last week took a symbolic step toward helping the biz monetize TV viewing done via the Internet. But reaction to the ratings service’s decision to add Internet-connected TV sets to its formal definition of a “TV household” was muted among execs because it addresses only part of the vexing measurement challenges facing traditional TV nets.
Nielsen had been grappling with adjusting the definition in order to count homes that only receive programming via broadband connections as part of the universe of TV homes. The decision unveiled to TV and advertising execs on Thursday had been expected (Daily Variety, Jan. 10).
New definition doesn’t encompass homes where viewers only receive TV via tablets and smartphones. The growth of viewing on tablets is seen as a big driver of second-screen multi-tasking activities surrounding TV shows, particularly among younger viewers. Not being able to capture the viewing among auds who are highly engaged with programming is frustrating to bizzers.
There’s also the issue of how to count viewing done via VOD and Web streaming platforms where the program’s commercial load does not match up with the spots aired during the linear telecast. As such, the industry’s goal of achieving an omnibus number that captures how many people watch a particular program over a given time frame (and there’s even a healthy debate about the best time parameters) remains far out of reach, for now.
Underscoring the shift in behavior, Nielsen’s estimate of the number of U.S. TV households has dropped in recent years, sliding from 115.9 million in 2011 to 114.6 million in 2012. Some of the drop can be attributed to the disruption of the broadcast biz’s transition to all-digital signals in 2009, which left behind a small percentage o! f Americ ans with older TV sets.
And some can be attributed to cord-cutting and “cord nevers,” or the rise in the number of younger viewers who rely on Internet-delivered sources and have never subscribed to cable, satellite or telco service.
Regardless of the reason, the decline in the TV household universe estimate is alarming for industryites, especially amid other reports that many Americans are watching more TV than ever before precisely because there are so many options for viewing.
The number of homes that will be added to the total TV universe under the new definition, to take effect in the 2013-14 season, is less than 1%. In discussions with network execs and Madison Avenue, Nielsen characterized the definition shift for fall 2013 as a first step. The company that provides the ratings that are the currency of ad-supported TV is clearly continuing to feel the pressure to crack the multiplatform-measurement conundrum.
“On the path to capturing all viewing in all homes, this foundational change addresses the lion’s share of viewing, in effect including any home with a TV that can receive video via an external source,” said Pat McDonough, Nielsen’s senior veep of insights and analysis.
(Andrew Wallenstein contributed to this report.)
Click here for more television news on Variety.com.
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1 in 2 Consumers Say Use of Multiple Devices Makes Them Shop More
63% of shoppers used multiple devices to help with their holiday purchases last year, finds Google in a holiday consumer survey conducted with Nielsen. Among the survey’s highlights, 2 in 3 also said that having access to multiple devices made it easier for them to shop, and half felt that access to those devices made [...]
Nielsen teams up with Twitter to create social TV ratings
Source: http://www.engadget.com/2012/12/17/nielsen-twitter-tv-rating/
Nielsen’s long been the gold standard for TV ratings, and as our watching habits change, the firm’s reforming its ways to keep track of what we’re watching. Earlier this year it combined its online and broadcast metrics to give advertisers a more comprehensive look at a show’s reach, and now its going to track how much buzz shows are getting on Twitter. Called the Nielsen Twitter TV Rating, it aims to provide a look at real-time social activity during programming, so networks can provide tailored interactive experiences and better engage with their viewers. What kind of interactive experiences, you ask? We aren’t sure just yet, but you can get the full PR spiel touting the nebulous benefits of the forthcoming Twitter tracking after the break.
Continue reading Nielsen teams up with Twitter to create social TV ratings
Filed under: Home Entertainment, HD
Via: TechCrunch
All The Kids Want iPads, Almost None Want The Surface (AAPL, MSFT, GOOG, AMZN)
Source: http://www.businessinsider.com/nielsen-study-what-people-want-2012-11
Apple is going to dominate holiday shopping in the U.S., once again, according to the latest data from Nielsen.
The first table below shows what kids 6-12 are interested in “buying” in the next 6-12 months. (By “buying” we assume Nielsen means, “getting,” unless these are some industrial kids who are running killer lemonade stands.) The second table shows what consumers 13 and over want.
As you can see, the iPad is the number one product people want in the next year. That’s got to be scaring the heck out of Microsoft. Because if you’re 6-12, and your first computer is an iPad, what are the odds you buy a Windows computer down the road?
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights. 
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