nightmare

Your Instagram Data Is Now Officially Facebook Data

Source: http://gizmodo.com/5969001/your-instagram-data-is-now-officially-facebook-data

Your Instagram Data Is Now Officially Facebook Data A new Instagram privacy policy goes into effect on January 16th, 2013. The service will now be sharing your data with its new owner Facebook. Get used to it.

Basically, Instagram has updated a few of the subhead sections of its policy to reflect the fact that it is a part of Facebook now. Instagram can now share information like cookies, log files, device identifiers, location data, and usage data,with “with businesses that are legally part of the same group of companies that Instagram is part of.” According to the Instagram blog, it’s a wonderful thing for you:

Our updated privacy policy helps Instagram function more easily as part of Facebook by being able to share info between the two groups. This means we can do things like fight spam more effectively, detect system and reliability problems more quickly, and build better features for everyone by understanding how Instagram is used.

Less spam? Great! Of course, this also means that Instagram is heaping its data over with the privacy nightmare that’s Facebook. The data will definitely be used to target better advertising at you on Facebook, and to serve you advertisements on Instagram whenever that starts happening. Here is the relevant section from the new policy:

Affiliates may use this information to help provide, understand, and improve the Service (including by providing analytics) and Affiliates’ own services (including by providing you with better and more relevant experiences).

This was inevitable, but at least now it’s official. [Instagram via TechCrunch]

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Monday, December 17th, 2012 news No Comments

This Chart Is A Complete Nightmare For Marissa Mayer And Yahoo (YHOO)

Source: http://feedproxy.google.com/~r/businessinsider/~3/sARvHbgkyWE/yahoo-search-growth-is-collapsing-2012-10

Stifel analyst Jordan Rohan put out a note this morning reducing estimates for Yahoo’s financials in the third quarter “and beyond.”

The main reason?

Yahoo’s search share is tanking at an alarming rate. 

That’s a problem because search is a pure profit center for Yahoo. Rohan decreased his Q3 revenue projection for Yahoo $80 million and his EBITDA projection $70  million.

Here’s a chart based on ComScore data of Yahoo’s core search “growth”:

Yahoo Search Growth

Yahoo outsources search tech and search monetization, and Yahoo.com isn’t growing much at all.

You might think that this kind of atrophy is normal for a company in that position.  You’d be wrong.

Look at AOL, which outsources search to Google:

AOL Search Growth

And look at Ask, which also uses Google:

Ask Search Growth

The silver lining for Yahoo, YHOO owners, and Mayer is this: Looking at AOL and Ask reveals search growth can turn around.

That’s why Mayer’s new search-friendly redesign of Yahoo.com makes sense. (The search bar floats around the page with you as you scroll.)

It might help for Yahoo to switch to Google. The DoJ barred Yahoo from doing that back in 2009, but it’s obviously a different era ! now.

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Monday, October 15th, 2012 news No Comments

If You Use Any Of These 25 Passwords On Your Computer You Better Change Them Now

Source: http://www.businessinsider.com/if-you-use-any-of-these-25-passwords-on-your-computer-you-better-change-them-now-2012-1


hackers computerRemember how all those lazy Subway managers caused millions of dollars to be stolen from customers?

A band of hackers was able to guess the passwords to their point-of-sale systems and went to town nabbing credit and debit card numbers from everyone who walked into the restaurants.

Don’t let that happen to you, people.

The Internet Crime Complaint Center just released 25 of the most commonly hacked passwords of 2011.

It boggles the mind to think people are still using these everyday words [e.g.: Monkey, football, 123456) to protect devices that hold all their financial data – especially in the workplace.

Raise your virtual hand if your employer assigns workers a single password to access company databases, content management systems or email accounts. (See 11 ways to protect yourself when shopping online.)

“Sharing passwords among users in a workplace is becoming a common theme to continue the flow of operations,” the ICCC says, but “users have prioritized convenience over security when establishing passwords.”

Here’s the full list of passwords to avoid:

  1. password
  2. 123456
  3. 12345678
  4. qwerty
  5. abc123
  6. monkey
  7. 1234567
  8. letmein
  9. trustno1
  10. dragon
  11. baseball
  12. 111111
  13. iloveyou
  14. master
  15. sunshine
  16. ashley
  17. bailey
  18. passw0rd
  19. shadow
  20. 123123
  21. 654321
  22. superman
  23. qazwsx
  24. michael
  25. football

Now see the dirty dozen internet scams to watch out for this holiday season >

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Thursday, January 5th, 2012 news No Comments

If You Use Any Of These 25 Passwords On Your Computer You Better Change Them Now

Source: http://www.businessinsider.com/if-you-use-any-of-these-25-passwords-on-your-computer-you-better-change-them-now-2012-1


hackers computerRemember how all those lazy Subway managers caused millions of dollars to be stolen from customers?

A band of hackers was able to guess the passwords to their point-of-sale systems and went to town nabbing credit and debit card numbers from everyone who walked into the restaurants.

Don’t let that happen to you, people.

The Internet Crime Complaint Center just released 25 of the most commonly hacked passwords of 2011.

It boggles the mind to think people are still using these everyday words [e.g.: Monkey, football, 123456) to protect devices that hold all their financial data – especially in the workplace.

Raise your virtual hand if your employer assigns workers a single password to access company databases, content management systems or email accounts. (See 11 ways to protect yourself when shopping online.)

“Sharing passwords among users in a workplace is becoming a common theme to continue the flow of operations,” the ICCC says, but “users have prioritized convenience over security when establishing passwords.”

Here’s the full list of passwords to avoid:

  1. password
  2. 123456
  3. 12345678
  4. qwerty
  5. abc123
  6. monkey
  7. 1234567
  8. letmein
  9. trustno1
  10. dragon
  11. baseball
  12. 111111
  13. iloveyou
  14. master
  15. sunshine
  16. ashley
  17. bailey
  18. passw0rd
  19. shadow
  20. 123123
  21. 654321
  22. superman
  23. qazwsx
  24. michael
  25. football

Now see the dirty dozen internet scams to watch out for this holiday season >

Please follow Your Money on Twitter and Facebook.

Join the conversation about this story »

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Thursday, January 5th, 2012 news No Comments

Here’s The Math Formula For Structuring A Groupon Deal That Doesn’t Lose Money (GRPN)

Source: http://www.businessinsider.com/heres-the-math-formula-for-structuring-a-groupon-deal-that-doesnt-lose-money-2011-12


groupon cupcake girl

We’ve all heard the nightmare stories about Groupon merchants who lost tons of money because they were suddenly overwhelmed with thousands of customers whom they were forced to serve at a loss: The British bakery that made 102,000 cupcakes. The Irish hairdressers whose customer base now consists entirely of people who only want their hair cut a discount. The Portland cafe that lost $8,000 because the owner failed to cap the number of deals she offered.

It’s not just Groupon, of course. There are loads of other daily deal sites — Living Social, Thrillist, Google Offers, etc — but they all present merchants with the same problem: The conflict between offering below-cost deals to customers in hopes of attracting long-term “regulars” and structuring a deal so that you can still make a profit. The math can be tricky because merchants have to account for two different sets of discounts: The discount to the customer and share of the payment taken by the daily deal site for publicizing the offer.

Now TheDealMix, a site that aggregates daily deals into an impressively complicated map of your neighborhood, has produced an infographic that can help businesses calculate daily deal offers so th! at they won’t accidentally go bankrupt.

And, yes, The DealMix has presented its formulas in the form of cupcakes — particularly useful given the number of bakery-related Groupon disasters that have made the headlines.

The formulas include:

Offer Price – Cost of Goods > $0

Average Customer Spend – Value of Offer + Price > Cost of Goods

See the rest of the story at Business Insider

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Monday, December 12th, 2011 news No Comments

How many users does Blippy have now?

In the wake of the PR nightmare/stroke-of-genius are there only 23,700 exhibitionists left for blippy.com (the site that lets users publish every single transaction from their credit card statement live)?

http://bit.ly/93Kpdy

NYTimes Article:  http://nyti.ms/9ZK0M9

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Monday, April 26th, 2010 digital 1 Comment

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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