nine months

More Digital Video Views in China Go Mobile

source: http://www.emarketer.com/Article/More-Digital-Video-Views-China-Go-Mobile/1010166

The PC remains the dominant place where viewers in China watch digital video. But there is no question that mobile is quickly supplanting some of that activity. In September 2012, mobile accounted for only 4.5% of total time spent with digital video in China, according to research from iResearch Consulting Group. Just nine months later, in May 2013, that share had almost doubled to 8.8%.

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Tuesday, August 27th, 2013 news No Comments

drag2share: These 5 Mobile Video Data Points Will Blow Your Mind

source: http://feedproxy.google.com/~r/businessinsider/~3/DYf8l-ZfTtQ/5-mobile-video-data-points-2013-7

bii_mobilevideoupdate_device

Mobile video has begun to accumulate scale, and has also turned out to be one of the few types of mobile content — along with games — that monetizes reliably and drives premium ad rates.

In a recent reportBI Intelligence breaks down the mobile video ecosystem, analyzing the behavior and devices behind the growth in consumption, and examining the demographics and behavior of mobile video consumers. We specifically detail how mobile video monetization is booming, and look at the new video ecosystem that is taking shape, with mobile devices — rather than television — at the center. The report is full of charts and data that can be downloaded and easil! y be put to use.

Access The Full Report And Data By Signing Up For A Free Trial Today >

Here are five data points from the report that underscore the explosion:

1. 41%: In April 2012, only 20% of U.S. smartphone owners said they watched a video on their phone at least once a month. Only nine months later, in January 2013, that number had shot up to 41%.

2. 3.7%: Tablets are doing the heavy lifting. Two video-related activities — playing videos and sharing them — are among the top ten favorite things to do for tablet users. Although there are far fewer tablets in circulation than smartphones, tablets account for 3.7% of all online video hours watched globally, compared to 4.5% for smartphones. Further growth in tablet sales will therefore likely result in outsize mobile video growth.

3. 63%: Tablet users watch video according to patterns similar to those of traditional TV audiences. For example, tablet video viewers tend to spend most of their time on longer videos. Tablet owners s! pent 63% of their time on video sessions over 10 minutes in length.

4. 10x: Mobile ad platform Nexage reported in December that video-enabled mobile ads drew a premium as high as 10 times the CPM — or cost per thousand impressions — of a standard mobile ad. Flurry has boasted of eCPMs of $10 or more for its mobile video ad units.

5. $520 million: The mobile video ad market is growing rapidly. Mobile video will account for $520 million in ad spending in the U.S. this year, or 13% of the digital video ad market. 


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Tuesday, July 9th, 2013 news No Comments

Google rolls out Trusted Stores verification program for online retailers

Source: http://www.engadget.com/2012/06/07/google-rolls-out-trusted-stores-program/

Google rolls out Trusted Stores verification program for online retailers

Along with talking up 3D images and other new features for Maps, Google is pushing its new Trusted Stores program this week. The service, which has been in testing for the last nine months, monitors online retailers and awards those with good shipping and service records a “trusted” badge. In addition to giving online shoppers some reassurance that a vendor is, well, trustworthy, Trusted Stores will offer users assistance in resolving issues with sellers, plus up to $1,000 of purchase protection. For the retailers, the company says the value proposition is an increase in sales “by showing you’re a great place to shop.” Google will be rolling out badges for approved stores in the US starting today, and clicking on those little seals of approval will let you view a merchant’s “report card” for shipping and customer service reliability.

Google rolls out Trusted Stores verification program for online retailers originally appeared on Engadget on Thu, 07 Jun 2012 19:18:00 EDT. Please see our terms for use of feeds.

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Friday, June 8th, 2012 news No Comments

Google rolls out Trusted Stores verification program for online retailers

Source: http://www.engadget.com/2012/06/07/google-rolls-out-trusted-stores-program/

Google rolls out Trusted Stores verification program for online retailers

Along with talking up 3D images and other new features for Maps, Google is pushing its new Trusted Stores program this week. The service, which has been in testing for the last nine months, monitors online retailers and awards those with good shipping and service records a “trusted” badge. In addition to giving online shoppers some reassurance that a vendor is, well, trustworthy, Trusted Stores will offer users assistance in resolving issues with sellers, plus up to $1,000 of purchase protection. For the retailers, the company says the value proposition is an increase in sales “by showing you’re a great place to shop.” Google will be rolling out badges for approved stores in the US starting today, and clicking on those little seals of approval will let you view a merchant’s “report card” for shipping and customer service reliability.

Google rolls out Trusted Stores verification program for online retailers originally appeared on Engadget on Thu, 07 Jun 2012 19:18:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceGoogle Trusted Stores &nbsp ;| Email this | Comments

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Friday, June 8th, 2012 news No Comments

OpenSky Hits 1 Million Users And More Than $1.5 Million In Monthly Sales

Source: http://www.businessinsider.com/opensky-1-million-users-2012-1


John Caplan OpenSky

Fab and Turntable weren’t the only pivot success stories of 2011. Another e-commerce site, OpenSky, went from struggling to successful in about nine months.

OpenSky was founded in 2009 by John Caplan as an e-commerce arm for bloggers. Influential writers could create storefronts alongside their content, but it wasn’t a fruitful business model for OpenSky.

“Last year we were dead in the water,” says Caplan. “We weren’t selling very much. When people are reading they aren’t buying things; they don’t have their credit cards in hand.”

Caplan decided to pivot his startup. OpenSky relaunched in April as a personalized shopping site.  Now e-commerce isn’t secondary to content on OpenSky; it’s king.

The new OpenSky operates like Twitter. It works with 80 industry influencers and celebrities, like Martha Stewart, Bobby Flay and Alicia Silverstone, to create lists of their favorite items.  Users can follow the influencers and buy the endorsed products.  OpenSky holds all the inventory, ships items to users, and splits the profit 50/50 with influencers. Caplan says none of OpenSky’s influencers are investors. They just really like the product.

“It’s like Twitter but our merchandisers [the celebrities who pick the items OpenSky sells] are making tens of thousands of dollars every month from their followers,” says Caplan. Martha Stewart, for example, has 83,549 followers on OpenSky just waiting to buy a recommended rolling pin or mixing bowl.

So far, OpenSky’s pivot has worked wonders. In April, its first relaunch month, OpenSky generated about $66,000 in sales. Last month it generated well over $1.5 million. “Revenue has been increasing 50% month over month,” says Caplan.

In October the 87-person startup raised $30 million. Today, Caplan told us OpenSky crossed the 1 million user mark. About 68% of users are repeat buyers, purchasing new OpenSky items within eight weeks.

We asked Caplan what his margins are like. Despite the 50/50 split, he says they’re pretty good.

“Brands are excited about OpenSky because they want to be endorsed by celebrities,” says Caplan. While brands can’t pay for distribution on OpenSky, they generate a lot of sales when celebrities decide to post their items. Caplan likens OpenSky to Pinterest.  The brands’ excitement makes it easy for OpenSky to purchase, store and sell celebrity-endorsed items at reasonable prices and margins.

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Tuesday, January 3rd, 2012 news No Comments

Proof That Apple Is Invading the Game Market

Source: http://gizmodo.com/5499467/apple-invades-the-game-market

Apple Invades the Game MarketOne year and—barely—nine months. That’s what it has taken Apple to invade 19 percent of the total US portable game market, while the PSP sunk from 20% to 11%, and the Nintendo dropped 5%. And that’s only revenue.

Taking into consideration that games in the App Store are cheaper than in the PSP and Nintendo, and that 30,000 titles have been released since its July 2008 launch, I wonder if the actual unit sales figures are quite larger.

Apple Invades the Game MarketIn the general gaming category, Apple has taken over 5% of the market, while the rest of the portables have increased to 24% from 20% and the home console market has dropped to 71% from 79%. Knowing about these sharp increases—and knowing that iPhone games are still in their infancy—it’s not surprise that game developer are choosing the iPhone en masse.

Another reason for Sony, Nintendo, and Microsoft to worry about the iPad. [Flurry]

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Monday, March 22nd, 2010 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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