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Chirpify Drops Its “Hashtag Commerce” Consumer Marketplace To Focus On Big Brand Marketing And “Actiontags”

According to Chirpify founder Chris Teso, “hashtags are the new URL.” Though more than a few people at Twitter are no doubt nodding their head vigorously in agreement, everywhere you turn in the tech industry, someone is creating (or has a patent pending on) “the new, new version of X.” So does T…

http://techcrunch.com/2013/09/19/chirpify-drops-its-hashtag-commerce-consumer-marketplace-to-focus-on-big-brand-marketing-and-actiontags/

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Thursday, September 19th, 2013 digital No Comments

How TV and Online Video Consumption Stack Up

source: http://www.marketingcharts.com/wp/television/how-tv-and-online-video-consumption-stack-up-36594/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Nielsen-TV-v-Online-Video-18-24-YO-Sept2013Online video has become an increasingly popular advertising channel, with many marketers shifting budgets from TV to fund those efforts (see here, here, and here). Such a response might imply that traditional TV consumption is falling off a cliff, succumbing to the soaring rise of online video. While TV and online video consumption are no doubt linked, looking only at their isolated trends can prove misleading, masking what continues to be a vast gap in consumption.

[Disclaimer: this is an agnostic look at consumption figures. It does not take into account attention paid to the medium, advertising effectiveness, or other such variables, for which one medium may be preferred to the other. It is simply an attempt to put in context the amount of time being spent with these various media.]

It’s true that TV’s audience has seemingly plateaued: according to Nielsen’s cross-platform reports (the latest of which can be downloaded here), the number of Americans aged 2 and up who watch traditional TV dipped by 0.2% year-over-year in Q2 2013, after declines of 0.1% in Q1, 0.2% in Q4 2012, 1.1% in Q3, and 1.7% in Q2. By contrast, the number of mobile subscribers watching video on a mobile device continues to grow by leaps and bounds, with the latest year-over-year increase at 36.5%. (Curiously, Nielsen’s figures show online video’s reach as being down by more than 7% year-over-year. Recent data from comScore indicates that reach has increased throughout this year.)

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Thursday, September 12th, 2013 news No Comments

Consumers Say Ads Interfere With Experience on Facebook More Than Other SocNets

source: http://www.marketingcharts.com/wp/interactive/consumers-say-ads-interfere-with-experience-on-facebook-more-than-other-socnets-35253/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

ACSI-Consumer-Apathy-Ads-Social-Media-July2013Facebook will report Q2 earnings shortly and no doubt there’ll be some impressive ad revenue figures. But those ads may be irritating a growing number of consumers, per study results [download page] from the American Customer Satisfaction Index (ACSI). The study found 27% of Facebook visitors saying that ads interfere with their experience on this site, a higher percentage than for visitors to other popular sites such as LinkedIn (23%), YouTube (23%), Pinterest (15%), Google+ (15%) and Twitter (12%).

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Thursday, July 25th, 2013 news No Comments

iPhone up to 36 percent of US phone share in December, Android stayed put

Source: http://www.engadget.com/2013/02/07/comscore-iphone-up-to-36-percent-of-us-phone-share-in-december/

ComScore Android's US phone share stayed put in December, iPhone up to 36 percent

There’s been indications that Apple staged something of a comeback in the US during the fourth quarter, owing partly to an iPhone 5-related spike. ComScore’s smartphone share data for December appears to bear that out. It estimates that the Apple claimed a 36.3 percent slice of the American market in the last month of 2012: that’s a noticeable boost from 35 percent in November, and two points up since the iPhone 5’s September arrival. Android remained on top at 53.4 percent, but it was once again unusually static, edging down from highs earlier in the year. Other platforms took their usual blows, although there’s no doubt some hopes for revival.

Just don’t anticipate looking for overall cellphone market share. ComScore has switched to focusing on smartphones, and it’s telling a different story than we’ve seen in the past. When only smartphones count, Samsung’s December share left it in second place, at 21 percent — still an increase over prior months, but not as large as Apple’s 36.3 percent. The biggest surprise is LG’s rise to 7.1 percent and fifth place, quite possibly due to the Optimus G and Nexus 4. Enough shifted that the market may be even less recognizable in 2013, for better or worse.

Source: ComScore

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Thursday, February 7th, 2013 digital No Comments

Internal Microsoft Kin testing videos offer a new look at what went wrong

Source: http://www.engadget.com/2012/11/19/internal-microsoft-kin-testing-videos-offer-new-look-at-what-wen/

The downfall of Microsoft’s Kin smartphones is a fairly well-known story at this point, and something that Microsoft would no doubt prefer to forget, but details have a tendency to keep trickling out. The latest comes courtesy of Wired’s Gadget Lab, which has obtained some previously unseen internal testing videos that paint a bleak picture of the problems Microsoft was facing. While the devices in question are pre-production models, they’re said to be “changed very little from the shipping product” and, as you can see in the videos, they didn’t exactly make a good impression on the product testers. Words like “lag” and “frustrating” are the common theme, with one tester adding: “I can imagine my daughter would give this back very quickly.” Of course, these are just a small sample of what were undoubtedly many testing sessions, but the complaints are remarkably similar to those we’d see when the phones were ultimately released. You can find one video after the break and the rest at the link below.

Continue reading Internal Microsoft Kin testing videos offer a new look at what went wrong

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Internal Microsoft Kin testing videos offer a new look at what went wrong originally appeared on Engadget on Mon, 19 Nov 2012 17:03:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceWired Gadget Lab  | Email this | Comments

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Monday, November 19th, 2012 news No Comments

Obama’s Win Sent Instagram into Overdrive

Source: http://gizmodo.com/5958723/obamas-win-sent-instagram-into-overdrive

Obama's Win Sent Instagram into OverdriveIt’s not just Twitter that saw an astronomical boost from last night’s electoral dance—Instagram completely exploded as soon as Obama clinched presidential victory. In a huge way.

Within just six quick minutes—about as much time as it took for ecstatic Democrats to confirm on Twitter, jump up and down a little, pick up their phones, and pick a filter, the rate of photos uploaded to Instagram more than double to 2.1 the normal rate. If you’re a user of the app—and you probably are!—you no doubt got sepia peeks into a lot of living rooms and apartments around the country. The CNN close-up shot was a particular favorite. [Instagram]

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Wednesday, November 7th, 2012 news No Comments

Apple’s Not Saying How Many iPad Minis It Sold

Source: http://gizmodo.com/5957701/apples-not-saying-how-many-ipad-minis-it-sold

Apple's Not Saying How Many iPad Minis It SoldApple doesn’t hesitate to trumpet its successes, but its first public acknowledgement of iPad mini sales is mostly notable for how much it doesn’t say.

The company’s crowing this morning focused on total iPad opening weekend sales of three million; that’s iPad mini and fourth-generation iPads combined. And, for all we know, still-available iPad 2 sales as well. It’s a healthy number, no doubt, and one that would be the envy of Amazon and Google and Microsoft no matter what the breakdown. Still, the fact that Apple’s chosen not to be more granular—and that it didn’t sell out of what was widely believed to be a supply-constrained product—might give some pause. From the press release:

Apple® today announced it has sold three million iPads in just three days since the launch of its new iPad® mini and fourth generation iPad-double the previous first weekend milestone of 1.5 million Wi-Fi only models sold for the third generation iPad in March.

Apple sold three million total retina iPads its opening weekend in March, but was available in only 12 countries. The iPad mini and iPad 4 were available in 34 countries at launch (and are two products, not one), so it’s not exactly an apples to apples comparison.

Again, three million tablets in three days is a lot of tablets, no question about that. But there’s enough spin here to a top up for days, which makes you wonder if the iPad mini didn’t live up to someone’s—or everyone’s—expectations. [Apple]

Update: Apple has confirmed with AllThingsD that the three million number includes only the current-generation iPad and iPad mini.

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Monday, November 5th, 2012 news No Comments

Android tops 52 percent of US smartphone share, iPhone cracks the 33 percent mark

Source: http://www.engadget.com/2012/09/04/comscore-android-tops-52-percent-of-us-smartphone-share/

ComScore Android tops 52 percent of US smartphone share, iPhone passes 33 percent

Both Apple and Google have reasons to break out the champagne in the wake of ComScore’s latest market share figures. Android is still sitting prettier than ever and just reached a new high of 52.2 percent for US smartphone share as of this past July, no doubt in part through at least a few Galaxy S III sales. Not that Apple is worrying about its US stake just yet, as the iPhone just passed the one-third mark to hit 33.4 percent — it gained share faster than Android in the space of the preceding three months. We don’t have much good news elsewhere, though, as the BlackBerry lost its hold on two-digit market share at the same time as Windows and Symbian continued to cede ground.

As for the overall cellphone space? The familiar pecking order of Samsung, LG, Apple, Motorola and HTC remains intact, although only Apple and HTC gained any traction with their respective 16.3 percent and 6.4 percent slices of the pie. LG has dropped quickly enough that it’s now within Apple’s crosshairs at 18.4 percent. As significant as the shifts can be, we’re most interested in what happens two months down the line, when ComScore can report September share: a certain phone’s launch is likely to skew the numbers, regardless of what HTC and Moto rola bring to the table. Just be advised that US market share isn’t everything.

Continue reading ComScore: Android tops 52 percent of US smartphone share, iPhone cracks the 33 percent mark

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ComScore: Android tops 52 percent of US smartphone share, iPhone cracks the 33 percent mark originally appeared on Engadget on Tue, 04 Sep 2012 22:47:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceComScore  | Email this | Comments

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Wednesday, September 5th, 2012 Uncategorized No Comments

Android tops 52 percent of US smartphone share, iPhone cracks the 33 percent mark

Source: http://www.engadget.com/2012/09/04/comscore-android-tops-52-percent-of-us-smartphone-share/

ComScore Android tops 52 percent of US smartphone share, iPhone passes 33 percent

Both Apple and Google have reasons to break out the champagne in the wake of ComScore’s latest market share figures. Android is still sitting prettier than ever and just reached a new high of 52.2 percent for US smartphone share as of this past July, no doubt in part through at least a few Galaxy S III sales. Not that Apple is worrying about its US stake just yet, as the iPhone just passed the one-third mark to hit 33.4 percent — it gained share faster than Android in the space of the preceding three months. We don’t have much good news elsewhere, though, as the BlackBerry lost its hold on two-digit market share at the same time as Windows and Symbian continued to cede ground.

As for the overall cellphone space? The familiar pecking order of Samsung, LG, Apple, Motorola and HTC remains intact, although only Apple and HTC gained any traction with their respective 16.3 percent and 6.4 percent slices of the pie. LG has dropped quickly enough that it’s now within Apple’s crosshairs at 18.4 percent. As significant as the shifts can be, we’re most interested in what happens two months down the line, when ComScore can report September share: a certain phone’s launch is likely to skew the numbers, regardless of what HTC and Moto rola bring to the table. Just be advised that US market share isn’t everything.

Continue reading ComScore: Android tops 52 percent of US smartphone share, iPhone cracks the 33 percent mark

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ComScore: Android tops 52 percent of US smartphone share, iPhone cracks the 33 percent mark originally appeared on Engadget on Tue, 04 Sep 2012 22:47:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceComScore  | Email this | Comments

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Wednesday, September 5th, 2012 Uncategorized No Comments

Source: http://gizmodo.com/5894491/a-forgettable-cameramedia-player-is-suddenly-worth-remembering-when-its-just-22

A Forgettable Camera/Media Player Is Suddenly Worth Remembering When It's Just $22It’s been quite a while since a personal media player finagled its way onto the site, and while eMatic’s new eSport Clip is probably a marginal-at-best media player and digital camera, it’s worth noting that it’s also just 22 bucks.

For reference, it will cost you $40 just to get the extended warranty on the display-less iPod Shuffle, which doesn’t come with a camera. And while the image quality on the eSport Clip is probably even more abysmal than the iPad 2’s camera, and you’ll be no doubt squinting at its tiny 1.8-inch display, you’ve probably already forgotten that it’s just $22, available excusively from Walmart. [eMatic]

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Monday, March 19th, 2012 Uncategorized No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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