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How To Create The Fastest Growing Media Company In The World
Source: http://www.businessinsider.com/upworthy-how-to-create-a-fast-growing-media-company-2012-11
On March 26, 2012, a new media startup called Upworthy launched.
Today, it is the fastest growing media company in the world. Upworthy finished October with 7 million monthly uniques, up from 6 million the month prior. In August, it hit four million uniques, up from 2.5 million in July. Its fast growth was rewarded with $4 million from investors.
There are lots of media companies out there, but none have grown that quickly.
Are Upworthy’s growth and business model sustainable? We’re not sure, but either way the stats are impressive. We asked CEO and co-founder Eli Pariser what Upworthy has been doing to smash traffic records every month.
Here’s what he had to say.
Don’t write about politics.
Before he started Upworthy, Pariser worked for a digital, political publication, MoveOn. He and his co-founder, The Onion’s former Managing Editor, Peter Koechley, thought the upcoming election would drive traffic to Upworthy.
But people weren’t sharing much of Upworthy’s political content, so the pair ditched that angle and broadened the site’s coverage.
“We thought, ‘Ok, it’s an election year, people are going to be really interested in politics and the campaign, and we’ll get a leg up that way,'” Pariser says. “The election was our whole argument for starting Upworthy this year. But it turned out to be a total non-driver of growth. Of all our top pieces, only a couple deal with politics or the election.”
It can be tough for startups to let go of initial ideas and pivot to what’s working. But as soon as Pariser let go of! the pol itics angle, traffic soared.
Find story ideas on social media feeds, not other websites.
Upworthy’s curators don’t start their days surfing other websites for news. They surf social media outlets like Twitter and Facebook instead.
Sometimes it’s easier to highlight a conversation than to start a new one.
“We have our team of curators spending all their time looking on the Internet for stuff,” says Pariser. “We go for visible, sharable stories and really stay away from doing more typical, text-driven articles and blogging. We lean into images and videos.”
Focus on Facebook, not Twitter
Upworthy has found that Twitter is small traffic potatoes compared to Facebook. At the end of the day, Facebook is where the most people spend the vast majority of their time online.
“Facebook is a huge piece of the puzzle for us,” says Pariser. “Our Facebook community has grown from zero in March to over 600,000 likes.”
Pariser says Upworthy hasn’t done anything particularly brilliant to juice Facebook for traffic. It just spent a lot of time and energy cracking the social network.
“Honestly, I think part of [our success with it] is we take Facebook much more seriously than many of the other social networks,” he says. “I love Twitter, and Twitter is a fun place to hang out with smart people, but it’s a small fraction of our traffic compared to Facebook. The time and attention most sites spend on [perfecting] their homepages is probably what we spend on Facebook. If you look at our homepage, it’s pretty mediocre.”
Mark Zuckerberg Just Said Several Important Things… (FB)
Source: http://www.businessinsider.com/mark-zuckerberg-search-and-mobile-2012-9
In Mark Zuckerberg’s interview at Disrupt yesterday, he said several things that Facebook investors should find encouraging.
Most importantly, he suggested that:
- Facebook’s mobile opportunity is much bigger than people think
- Facebook is going to go into the search business
- Everyone is now “underestimating” Facebook
One of the big concerns about Facebook is that, as its users migrate to mobile, the company’s ability to monetize the users will drop precipitously, thus clobbering Facebook’s revenue. Zuckerberg said explicitly, for the first time, that he thinks Facebook will ultimately make money money per user on mobile than it makes on the desktop. If this proves true–and, importantly, if it happens because mobile revenue per user soars instead of desktop revenue collapsing–Facebook’s revenue growth should soon reaccelerate and then stay strong for years.
Zuckerberg also said that search is a huge opportunity for the company and that Facebook is “uniquely positioned” to go after it. A few weeks ago, we suggested that Facebook could quickly generate an incremental $3 billion of revenue if it jumped into the search business. If Facebook really does aggressively go after the search opportunity, therefore, this could create a major new growth engine.
Lastly, Zuckerberg made several comments about how everyone is now “underestimating” Facebook. Reading between the lines, this is encouraging both for the near-term and the long-term. With respect to the near-term, Zuckerberg knows exactly how Facebook is doing this quarter, and we suspect he would have been very hesitant to use the word “underestimating” i! f Facebo ok were likely to blow the quarter. Longer term, the word choice suggests that Facebook thinks investors are, in fact, underestimating Facebook’s revenue potential.
Now, of course, none of this changes the fact that Facebook’s stock is still expensive (~30X next year’s estimated earnings), which means the market is counting on revenue reaccelerating this quarter and remaining strong for the next several quarters. And none of it changes the concern that, in October and November, employee lock-up releases will likely lead to additional insider selling–possibly a lot of it.
But it does suggest that a new bull story for Facebook could start to emerge.
SEE ALSO: Dear Facebook Employees: Here’s The Truth About Your Stock Price
Here’s what a few smart Wall Street analysts had to say about Zuckerberg’s remarks:
BEN SCHACHTER, MACQUERIE:
- We thought his comments regarding search over the longer-term were the most noteworthy of the presentation and will drive more discussion about a potential search revenue stream for FB while reigniting some concern about increased competition for GOOG
1) FB’s long-term focus: Nothing new here, but FB is clearly focused on the long–term and creating value over next three-fiveyears.
DOUG ANMUTH, BARCLAYS
-
Positive comments on Mobile. Zuckerberg indicated that ! Facebook and its mobile potential are being underestimated. Mobile users are spending more time per person on Facebook than desktop users and are 2x as likely to use Facebook in 6 of the past 7 days (L6/7). We also believe mobile DAUs are likely higher than web DAUs. In terms of mobile monetization, Zuckerberg indicated that Facebook can make more money from a mobile user per time spent than a desktop user, and that mobile ads in their early days are already performing better than ads on the right rail of the desktop. As published in our recent Facebook report from 9/4/12, we estimate Facebook’s mobile ad revenue could be more than $200M this year and above $900M in 2013 driven by higher CTRs and CPMs. Our analysis also suggests mobile ad revenue/user/month could ultimately be higher than on the web as higher engagement and pricing offset the lower number of impressions per visit. See page 2 for our proprietary model, which segments Facebook’s ad business into Mobile SS, Web SS, and Web Marketplace.
-
Search on Facebook’s radar. Facebook currently generates ~1B search queries a day—the majority attributed to people search, but also a meaningful portion related to brand pages and apps. In late August Facebook launched Sponsored Results—ads displayed in the search dropdown bar—to capitalize on this opportunity. However, Zuckerberg indicated that Facebook could do more with search in terms of providing users with direct answers to their questions, likely based on information derived from the social graph. This is likely more headline risk for Google than a real, near-term fundamental concern, but the two companies could ultimately overlap more in search down the line.
BOB PECK, CO-RISE
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All Those E-mails From Pinterest Are Very Good For This Guy
Source: http://www.businessinsider.com/all-those-e-mails-from-pinterest-are-very-good-for-this-guy-2012-3
SendGrid has sent 30 billion e-mails in the three years it’s been in business — and none of them are spam.
SendGrid is an e-mail cloud service hired by Pinterest, Foursquare, Hootsuite, Spotify, job sites, daily deal sites and many other companies.
About 40,000 Web applications use SendGrid, says its CEO — and Boulder startup icon — Jim Franklin. And none of it is spam because users sign up these e-mails, such as job openings, friend requests and the like.
Franklin says it even coaches its customers on how to do e-mail so people don’t report it as spam.
“One person sending e-mail to another is easy. But an app sending out e-mail is hard. E-mail is a problem for developers,” explains Franklin.
So it’s no surprise that SendGrid is growing at 10% annually — it now sends out more than 3 billion emails per month — and it recently landed Microsoft Azure as a partner. SendGrid will now be the default e-mail service for any app using Microsoft’s cloud, Franklin says. New Azure developers qualify for 25,000 free e-mails a month.
The company is one of the shining stars of the blossoming Boulder startup scene. It began in Boulder’s TechStars accelerator program in 2009 and has boomed from there. It recently landed raised $21 million in Series B funding in January — for a total of $27 million raised so far
As SendGrid uses Rackspace, Web apps that also use Rackspace qualify for 40,000 free e-mails per month.
All who know SendGrid are expecting an IPO in as little three years. One of its VCs, Bessemer Venture Partners, has done over 100 IPOs, notes Franklin. That’s if the company doesn’t accept an acquisition offer before then, says Franklin.
And if you’re interested in one of the 30 job openings at the company, you might also want to know that the company motto is the 4H’s: Honest, hungry, humble, happy.
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See Also:
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- These Former Google And Cisco Engineers Want To Change Online Marketing
His Charity Doesn’t Actually Donate Money
Last week, The Daily reported that Kanye West‘s charity spent more than a half-million dollars in 2010—but none of that money went to actual charitable causes.
After analyzing federal tax filings, the iPad newspaper found that in 2010, the Kanye West Foundation had expenditures totaling $572,383, but the majority of that went to employee salaries and other overhead expenses.
The charity didn’t even donate a single cent to an actual charity that year. And now, West’s foundation is in the process of being dissolved.
Since it’s easy to get bogged down in the numbers, Statista took The Daily’s findings and compiled information from the foundation’s tax filings to create the below infographic explaining where Kanye West’s money went and what happened to his so-called charity foundation. Complete with West’s stunner shades, obviously.
Take a look below.
Now check out Adam Sandler’s embarrassing career by the numbers >>
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OpenSky Hits 1 Million Users And More Than $1.5 Million In Monthly Sales
Source: http://www.businessinsider.com/opensky-1-million-users-2012-1
Fab and Turntable weren’t the only pivot success stories of 2011. Another e-commerce site, OpenSky, went from struggling to successful in about nine months.
OpenSky was founded in 2009 by John Caplan as an e-commerce arm for bloggers. Influential writers could create storefronts alongside their content, but it wasn’t a fruitful business model for OpenSky.
“Last year we were dead in the water,” says Caplan. “We weren’t selling very much. When people are reading they aren’t buying things; they don’t have their credit cards in hand.”
Caplan decided to pivot his startup. OpenSky relaunched in April as a personalized shopping site. Now e-commerce isn’t secondary to content on OpenSky; it’s king.
The new OpenSky operates like Twitter. It works with 80 industry influencers and celebrities, like Martha Stewart, Bobby Flay and Alicia Silverstone, to create lists of their favorite items. Users can follow the influencers and buy the endorsed products. OpenSky holds all the inventory, ships items to users, and splits the profit 50/50 with influencers. Caplan says none of OpenSky’s influencers are investors. They just really like the product.
“It’s like Twitter but our merchandisers [the celebrities who pick the items OpenSky sells] are making tens of thousands of dollars every month from their followers,” says Caplan. Martha Stewart, for example, has 83,549 followers on OpenSky just waiting to buy a recommended rolling pin or mixing bowl.
So far, OpenSky’s pivot has worked wonders. In April, its first relaunch month, OpenSky generated about $66,000 in sales. Last month it generated well over $1.5 million. “Revenue has been increasing 50% month over month,” says Caplan.
In October the 87-person startup raised $30 million. Today, Caplan told us OpenSky crossed the 1 million user mark. About 68% of users are repeat buyers, purchasing new OpenSky items within eight weeks.
We asked Caplan what his margins are like. Despite the 50/50 split, he says they’re pretty good.
“Brands are excited about OpenSky because they want to be endorsed by celebrities,” says Caplan. While brands can’t pay for distribution on OpenSky, they generate a lot of sales when celebrities decide to post their items. Caplan likens OpenSky to Pinterest. The brands’ excitement makes it easy for OpenSky to purchase, store and sell celebrity-endorsed items at reasonable prices and margins.
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- These Are The Top Paying Tech Positions In New York Right Now
- The Newest VC Discrimination: If Your Startup Has A Small Team, Investment Is Harder To Get
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Traditional ads are like homeless marketing – at best you’ve got a glance to get your message across
by: Aoife city womanchile
Homeless marketing – they hold up a sign and hope that passersby will look down, read the sign, then stop, take out their wallet, take some money out, and give it to them. What’s the probability of that happening? What are the chances they will even get a glance? Same thing happens with TV ads, print ads, radio ads, and all forms of traditional push ads. Where is the value exchange? There is none.
The generalization that TV ads are more “helpful” than internet ads is simply false and irresponsible
In the following study published by Harris Interactive and Adweek Media, they show a chart which seemingly shows that TV ads are “most helpful” in making a purchase decision. If you were give the following list of choices — TV ads, newspaper ads, search engine ads, radio ads, banner ads, and none — and asked to select which was most helpful to your purchase decision; which would you choose? And would you choose that because it was more familiar to you (e.g. TV), seen more frequently, etc. Or is it that banner ads are generally known to be ignored (eye tracking studies show that most users know not to look at the top and right sides of a web page, knowing that banner ads typcially go there).
Source: http://www.marketingcharts.com/television/tv-ads-most-helpful-web-banners-most-ignored-9645/
More than one-third of Americans (37%) say that TV ads are most helpful to them in making a purchase decision, while nearly half say they ignore internet banner ads, according to (pdf) a poll from AdWeekMedia and Harris Interactive.
In terms of the helpfulness of ads in other media, newspapers rank second behind TV, with 17% reporting that newspaper ads are most helpful, while 14% say the same about internet search-engine ads:
At the other end of the spectrum, Radio ads (3%) and internet banner ads (1%) are not considered helpful by many people. The poll found also that more than one fourth (28%) of Americans say that none of these types of advertisements are helpful to them in the purchase-decision-making process.
Not surprisingly, the types of ads Americans find helpful vary by age and, slightly, by region:
- 50% of people ages 18-34 find TV ads most helpful.
- 31% of those ages 55+ say newspaper ads are most helpful.
- 40% of Southerners find TV ads most helpful, while only one-third (33%) of Midwesterners feel the same.
Banner Ads Most Ignored
Almost half of Americans (46%) say they ignore internet banner ads, according to the study. Much further down the list of ignored items are internet search engine ads (17% of people ignore), television ads (13%), radio ads (9%), and newspaper ads (6%):
One in ten Americans (9%) say they do not ignore any of these types of ads.
Age and regional differences:
- 50% of those ages 35-44 and 51% of Midwesterners say they ignore Internet banner ads compared with 43% of 18-34 year olds as well as Easterners and Southerners.
- 20% of Americans 18-34 years old (20%) say they ignore Internet search engine ads while 20% of those ages 55+ ignore TV ads.
Harris Interactive suggestes that these findings are important because, despite online video and the ability to use a DVR to shift live programming, TV ads remain most helpful to consumers. Conversely, while an internet strategy is essential for a comprehensive ad campaign, banner ads are only considered helpful by a few and are ignored the most, the polling fiirm said.
About the survey: The AdweekMedia/The Harris Poll was conducted online in the US from June 4-8, 2009 among 2,521 adults (ages 18+). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.
Facebook advertising metrics and benchmarks
Update Jan 2014
Summary
Facebook click-through rates of 0.01 – 0.05% (Facebook CTRs)
Facebook effective CPMs turned out to be $0.01 – $0.19 (Facebook eCPMs)
Facebook average CPCs ranged from $0.05 – $0.25 (Facebook CPCs)
Other social media benchmarks from my experiments (Adwords, StumbleUpon, PayPerPost / Izea) can be found here.
Comparison of click-through rates for search ads versus display ads
As a scientist, I like to run experiments. And I like to make stuff. So my team and I made a few Facebook apps that solved needs that we had (a few samples listed below) and shared them publicly on Facebook to see if they were also useful to other people too.
I beta tested some apps with a few friends by inviting them directly. Then to get it out to a larger number of people, we decided to try Facebook advertising, the much-hyped, holy grail of display advertising on one of the largest and most active social networks.
http://apps.facebook.com/netflixr/
– visual discovery, share, and queue management interface for Netflix
http://apps.facebook.com/musicsamplr/
– visual discovery and sampling interface for music (Amazon backend)
http://apps.facebook.com/phreetings/
– create and send photo or video e-cards by drag and drop (Flickr and YouTube backend)
http://apps.facebook.com/visualfriends/
– visual display of your friends (closest ones have the most recent status updates)
http://apps.facebook.com/myfavethings/
– social commerce – I’ll buy what he bought; things I have, things I want
But what I found was eye-opening to say the least. Despite the potential of social ads where the social actions of your circle of friends could make the ads more targeted, none of the anticipated positive effects were observed. Despite the promise of mass reach, there was not the corresponding attention or clicks. And despite the use of demographics-based targeting, there was no statistically significant difference between different targets nor the control sample, running during the same time period.
What we saw were click-through rates of 0.01 – 0.05% — and the 0.01% often seemed like rounding because they did not report more than 2 decimal places. As a result of these click rates the effective CPMs turned out to be $0.01 – $0.19 and average CPCs ranged from $0.05 – $0.25. I’ve been running these Facebook ads for more than 12 months; and millions of impresisons later, there is no observable improvements to CTRs and thus CPMs and CPCs. But since I set up the campaigns to only pay when there is a click (CPC basis), I can let these run indefinitely because I am getting so few clicks, it’s not even making a dent on my credit card (which I use to pay for the ads).
detail of low click through rates of facebook display ads
Ideas for Facebook
In the spirit of openness, as an advertiser who wants to continue using Facebook advertising, perhaps there are a few things they can do to improve the effectiveness of Facebook display ads.
1. reduce the number of ads per page to 1 — displaying multiple ads artificially depresses click-through rates because users can only click on 1 thing at a time, even if they liked more than one of them. Displaying 3 on a page simply increases the denominator while the numerator does not increase — in the click-through rate equation: clicks / impressions.
2. make ads sharable – in the rare instance a user views an ad, it may or may not be relevant to her, but she may know that it is relevant and timely for a friend. By making ads sharable, she can click and send to a friend, who is very likely to find it useful and valuable, especially having been sent by a friend.
3. let users opt-in to ads in specific topic categories – when users are in the market for specific things, they are more likely to subscribe to pertinent news feeds, offers, etc. related to that topic or category. By giving users more power over what they want to see, it will also give advertisers more targeted and engaged prospects to target.
4. expand search-based advertising – when users search they are looking for something and are open to discovering something they didn’t know to ask for. So ads served up in response to a search is usually a lot more effective than ads served up simply when a page is loaded (display advertising). Facebook can serve display ads based on pertinent search queries.
Earth to Facebook… anyone listening?
By Dr. Augustine Fou. Dr. Fou is Group Chief Digital Officer at Healthcare Consultancy Group a group of agencies within the Omnicom family specializing in pharma and healthcare. He helps clients develop digital marketing programs or improve the efficiency and cost-effectiveness existing campaigns via advanced analytics, social marketing, and digital strategy. You can read more of his writing on digital marketing on this blog and follow him on twitter @acfou.
Revision 6/30/2009: Facebook Click Fraud
Excerpt from TechCrunch: “Click fraud is serious business on the big search engine advertising networks because the bad guys can make serious money. Sign up for an Adsense account and put those ads on parked domain names or wherever. Then all you have to do is start clicking those ads like crazy, using bots or cheap labor.” On Facebook, “advertisers are clicking on competitor ads to drive up their costs and drive down their ROI.”
“So the bad guys just create thousands of fake Facebook accounts with a wide variety of demographic information. This sounds like a lot of work, but it’s highly automated. the going rate was just $10 per 100 accounts if you supply the unique email accounts. Once the accounts are created, they use software to fill out the varied demographic information, and that software also manages all these accounts. The fraudster then logs in to Facebook via these accounts and views the ads that are displayed. The right competitive ads come up and Bingo, the software then clicks them. Facebook rules allow an account to click any advertisement up to six times in a 24 hour period, and all those clicks are charged. All you need is a few accounts to view the ads and then click to the max.”
http://www.techcrunch.com/2009/06/26/facebook-click-fraud-101/
http://www.techcrunch.com/2009/06/21/facebook-admit-click-fraud-problem-says-fix-coming-today/
Despite click fraud, the click through rates are still incredibly low. So if you subtract all the click fraud, is ANY advertiser making ANY money from facebook advertising?
Others have found similarly dismal click through rates from Facebook advertising
Source: http://www.friendswithbenefitsbook.com/2008/04/07/facebook-ad-click-through-rates-are-really-pitiful/
Facebook Ad Click-Through Rates Are Really Pitiful
April 7, 2008 – 5:03 pm
Quite by coincidence, I’ve encountered a few statistics on Facebook’s advertising platform. I thought I’d post links to the results I’ve uncovered, in case anybody is wondering about average CTR rates for Facebook.
First up, Rod Boothby got a click-through rate of 0.01%:
This week, I ran $105 worth of Facebook Fliers. That bought me 52,500 impressions. It looks like the flier bought me about an extra 500 site visits. That’s about $0.21 per hit.
Michael Ferguson ran a bunch of Facebook ads for Kinzin:
Click-through rates are abysmal. I was running the identical ad in about 15 different regions (you need to run them as separate ads to get the stats broken out), getting just over 10M views. Our average clickthrough rate was 0.06% (that’s 1 in 1513, for those counting at home). The best we did anywhere was 0.14%.
He later reports that the conversion rate was “at a pretty reasonable clip” at about 5%. By ‘conversion’, I think he’s meaning people who actually signed up for Kinzin’s free service. All of this stuff is contextual, but if visitors had to lay down money, the conversion rate would be considerably lower.
The folks at Valleywag report similarly dismal numbers:
Media buyers — the agency people who book campaigns — report that the college social network is a truly terrible target. They’re mainly students, with low disposable income, of course; but, beyond that, the users appear to be too busy leaving messages for eachother to show much interest in advertising. Facebook’s members appear indifferent even to movie advertising aimed at their demographic. Clickthrough rates, the percentage of time users click on an ad, average 0.04% — just 400 clicks in every 1m views — according to one report seen by Valleywag.
From AllFacebook:
Fred Wilson has been updating the world about his venture in Facebook advertising over the past week. Today, Fred posted and updated screenshot of his ad campaign’s performance and it doesn’t appear to be too stellar. For one of his campaigns, out of 10,080 impressions there were only 8 clicks. The average cost-per-click for Fred was $0.08 and the average CPM was $0.06. This is a less than stellar performance. This is nothing new though.
And lastly, from a digital student marketing blog in the UK. This would seem like a natural fit for Facebook’s audience:
Our most recent campaign saw 1.4 million page impressions delivered at specific universities – and only a 0.04% clickthrough rate. Ouch.
Click-through rates seem to sit around 0.04%, which is profoundly lame if you ask me. I’m no online advertising expert–it’s not really our thing–but I’ve run a bunch of Google AdWords and other contextual advertising campaigns. We regularly get click-through rates of 3%, and I gather that’s nothing special.
Here’s my theory on Facebook: it’s a silo. People visit the Fun House of Facebook, and conceptually treat it slightly different than the rest of the web. They’re in Facebook, interacting with friends, playing games, sending messages and now chatting on IM. As such, they’re really unmotivated to leave. Who wants to leave the Fun House?
We’ve seen similar results across Facebook. It’s really difficult to drive visitors out of the app and to your own website.
Padma Lakshmi makes sweet-and-savory love (pics) to …
My colleagues know I have argued against advertising’s ability to do “demand generation” — create need where there was none before. Instead I have always argued that advertising solves an awareness “missing link” for demand that was already there. In other words, a user has a need. Advertising puts a new product or a product that a particular user was simply not aware of before on his radar screen. And after further research, if the product fulfills that need he buys. Advertising rarely creates NEW demand. For example, we buy 4 quarts of milk per week because we have 2 kids. No amount of milk advertising will make us buy 5 quarts, because we simply don’t need it. Or, we’ve just bought a minivan. No amount of advertising, no matter how cool the family or the kids in the ad, will make us buy another mini van. If we just locked in health insurance this year, we are likely not to buy more or to switch, just because it is such a hassle. Make up more of your own examples.
But, I have to say, Carl Jr’s ad with Padma is really really making me want their bacon, barbecue sauce burger. Or is it just ANY bacon, barbecue sauce burger? Or wait, is there even a Carl Jr around here? hmm ….. I guess I’ll just look at the picture some more… 🙂
Source: AdFreak
Padma devours fast food, Lindsay Lohan goes retro for Fornarina and vampire ads raise the stakes
March 30, 2009
-By Tim Nudd
Carl’s Jr. serves it piping hot.
When we learned in February that Padma Lakshmi was filming a commercial for Hardee’s/Carl’s Jr., it didn’t seem likely that the Top Chef host would make as big a splash as Paris Hilton did with her infamous car-wash spot for the fast-fo.od company in 2005. But Lakshmi has actually put her own impressively suggestive mark on burger advertising with the new ad, in which she makes sweet-and-savory love to a Western-bacon deluxe on the front steps of a city apartment building. Paris Hilton, please pack your knives and go.
read more….
http://www.adweek.com/aw/content_display/news/agency/e3ie96e4a3e8c042db21628ca3995645a52
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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Cee Lo Was More Popular Than Madonna In The Super Bowl Halftime Show
Source: http://www.businessinsider.com/stats-cee-lo-was-more-popular-than-madonna-in-the-super-bowl-halftime-show-2012-2
Think headliner Madonna was the highlight of Sunday night’s Super Bowl halftime show performance?
Think again.
According to ClearSpring, the most tweeted about/Facebooked/e-mailed/printed/overall social-media’s most clicked upon celeb of the night was none other than Cee Lo Green.
Cee Lo beat out not only Madonna as the most talked about on the internet during the big game, but also Kelly Clarkson, M.I.A. and Nicki Minaj.
After taking the stage dressed as a band leader and dueting with Madonna on “Express Yourself” and the grand finale, “Like a Prayer,” Cee Lo fans freaked, causing his online presence to surge to over 2,000 percent above normal—and nearly double any other Super Bowl act.
Cee Lo couldn’t be reached for comment but we have a feeling we know what he would say to his competition and haters: “Forget You.”
Check out the chart below that proves Cee Lo’s online popularity:
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