North America

Mobile Expands Its Share of Worldwide Digital Ad Spend

source: http://www.emarketer.com/Article/Mobile-Expands-Its-Share-of-Worldwide-Digital-Ad-Spend/1010170

That’s happening even as digital continues to grow significantly, meaning much digital growth is attributable to mobile specifically. North America will remain the No. 1 digital ad market throughout the forecast period, with Asia-Pacific in second place.

Overall, eMarketer predicts an increase of 2.8% in total media ad spending worldwide this year. Next year, the FIFA World Cup will help boost growth levels to 5.0%, the highest projected increase through 2017. By the end of the forecast period, eMarketer estimates advertisers around the world will spend $616.3 billion on all paid media.

Tags: , , , , , ,

Wednesday, August 28th, 2013 news No Comments

Grocery Retailers Embrace Multichannel Tech Tools

source: http://www.emarketer.com/Article/Grocery-Retailers-Embrace-Multichannel-Tech-Tools/1010164

Grocers, like other retailers, are increasingly aware of both the challenges and opportunities presented by technology. A survey of grocery retailers in North America conducted by RIS News the and International Data Corporation (IDC) Retail Insights in June 2013 found that the vast majority of respondents—more than eight in 10—said that investments in technological improvements would take place over the next year.

A major area of interest for digitally minded grocers is increasing the ability of customers to interact with retailers through a variety of channels. The idea of ordering online and picking up in-store, once a rare experience, is quickly becoming the norm. The survey found that half of those polled already offered the service, and that more than half of those that didn’t yet have it planned to offer it within 12 months.

 

Tags: , , , , , , , , , , , ,

Tuesday, August 27th, 2013 news No Comments

Email Leads Real-Time Marketing Channels

source: http://www.emarketer.com/Article/Email-Leads-Real-Time-Marketing-Channels/1010081

Marketers are beginning to focus on getting out real-time messages that respond to what consumers are doing “now.” According to an April 2013 survey from the Direct Marketing Association (DMA), on behalf of Neolane, a real-time marketing technology provider, 77% of marketers in North America said real-time personalization was a high priority.

While there is still some question as to what marketers mean when they talk about “real-time marketing,” the survey found that definitions are crystallizing around one primary idea of “dynamic personalized content across channels.” Subscribed to by 43% of marketers, this response had a 30-percentage-point lead ahead of the next most popular definition.

Tags: , , , , , , , , , , , , ,

Friday, July 26th, 2013 news No Comments

How B2B Decision-Makers Are Using Social Media

source: http://www.marketingcharts.com/wp/interactive/how-b2b-decision-makers-are-using-social-media-35181/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Forrester-B2B-Decision-Maker-Use-Social-Media-July2013Social media use is ubiquitous among B2B decision-makers in North America and Europe, according to [download page] results from a newly-released Forrester Research study. That said, their motivations for using various platforms differs greatly, and understanding those patterns is a crucial element for figuring out appropriate marketing strategies. The data suggests that among popular sites, Facebook is rarely used primarily for business purposes, while Google+ and Pinterest are still lagging in adoption rates overall.

Tags: , , , , , , , , , , , , , ,

Tuesday, July 23rd, 2013 news No Comments

drag2share: Google visits reportedly represent nearly 25 percent of North American web traffic

source: http://www.engadget.com/2013/07/22/google-25-percent-web-traffic/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget

Google visits reportedly represent nearly 25 percent of North American web traffic

Google’s pretty popular here in North America, but one analytics firm is reporting some figures that might sound a bit too good to be true. DeepField, a company that focuses on analyzing web performance, is today claiming that Google broke a web record within the last month — visits to the site now represent 25 percent of all North American web traffic, with 60 percent of all internet-connected devices accessing the service each day. Netflix, for its part, represents the leader in bandwidth (despite YouTube falling under the Google umbrella), but far more users access the search site within a 24-hour period, as you’d probably expect. Without a statement from Mountain View, it’s important to note that these figures are unconfirmed. Considering Google’s reach, however, the claims might not be far off.


drag2share – drag and drop RSS new! s items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , ,

Monday, July 22nd, 2013 news No Comments

drag2share: Mobile Ad Spend Per Subscriber Is Very Low Globally

source: http://feedproxy.google.com/~r/businessinsider/~3/JysKo6CBkW8/mobile-ad-spend-per-subscriber-is-very-low-globally-2013-7

Mobile phones are taking up an ever greater share of consumer attention, but you wouldn’t know it looking at advertising expenditures.

According to a new report from IAB and IHS, significant portions of the world have yet to crack even $1 in mobile ad spending per mobile subscriber. Only North America has passed the $5 mark, at $9.20 of mobile ad spending per subscriber in 2012.

To be fair, mobile advertising is really only relevant on smartphones. Spending per subscriber will naturally be low in underpenetrated regions where many subscriptions are tied to feature phones with limited Internet access, and virtually no apps.

Smartphone owners, taken separately, will drive much higher per-capita ad spend rates. If we look at the U.S., for example, mobile ad spend was $3.4 billion in 2012 and there were 125.9 million smartphone subscribers at year-end, giving us spending of $27 per smartphone subscriber.

For comparison, T.V. advertising spend was $65 billion last year by one measure (other figures put it north of $70 billion), which translates to more than $200 in ad spending for every citizen of the U.S.

Of course, in terms of time-spend, TV still beats the smartphone handily, so some of that difference is simply a measure of where consumers place more of their attention. Mobile accounts for a 12% share of consumer media consumption in the U.S., while the TV takes a 42% share.

mobile ad spend by region


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , ,

Thursday, July 11th, 2013 news No Comments

Global Mobile Ad Revenues Almost Double in 2012, Led by Search

source: http://www.marketingcharts.com/wp/direct/global-mobile-ad-revenues-almost-double-in-2012-led-by-search-32082/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

IAB-Global-Mobile-Ad-Revenues-Format-Shares-in-2012-Jul2013Global mobile ad revenues grew by 83% year-over-year in 2012, climbing from $4.8 billion to $8.9 billion, according to [pdf] a report from the IAB Mobile Marketing Center of Excellence, IAB Europe and IHS. Search remained the chief driver of mobile ad revenues, eating up 53% share of spend in 2012, up from 51.1% the year before. Mobile search spend increased by 88.8%, a slightly faster rate than display’s 87.3% growth, which took it to 38.7% share of revenues.

The IAB earlier reported thatmobile advertising grew by 111% in the US last year.

On a regional basis, North America’s share of global mobile advertising revenue increased from 34.5% to 39.8%, rivaling Asia-Pacific’s share, which fell from 45.9% to 40.2%. Western Europe was the only other region to enjoy a significant portion of global mobile ad revenues, at 16.9% last year.

 

Tags: , , , , , , , , , , ,

Wednesday, July 10th, 2013 news No Comments

Regional Economic Woes Drag Down Worldwide Total Media Ad Spend Growth

Ad spending on major media worldwide will be up 2.8% this year, new figures from eMarketer suggest, after a 4.4% climb in 2012 that was boosted in part by spending on the Olympics.

Slower growth this year will bring the total spent to $516.95 billion, which includes spending on digital (including mobile), directories, magazines, newspapers, outdoor ads, radio and TV.

2014 will once again see a jump in growth closer to 5%, due in part to expected outlays around the FIFA World Cup that year in Brazil. By 2017, spending will reach $616.65 billion.

The fastest growth in spending will come from emerging markets in Central and Eastern Europe, and Latin America, where regional growth this year will reach 8% and 7.5%, respectively—significantly higher than the worldwide average. Spending growth is also projected to come in above average this year in the Middle East and Africa, at 6.9%, and North America, including the US, at 3.4%.

Tags: , , , , , , , , , , , , , , ,

Monday, June 17th, 2013 news No Comments

CHART OF THE DAY: Surprise! iPhone Demand Is Fine (AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-iphone-5-demand-2013-1

The story that’s terrorized Apple’s stock for the past month is iPhone demand is weak.

Apple reportedly cut orders with suppliers in Asia for iPhone screens and other components. While there are many theories about why Apple cut its order, the most popular seems to be that iPhone demand is weak.

And yet, something about it doesn’t make sense.

Analysts have quietly raised holiday quarter iPhone estimates. Why do that if demand is tanking? Shaw Wu of Sterne Agee said today that demand is “robust.”

Analysts could be wrong, but here’s another piece of evidence in their favor. ChangeWave surveyed 4,061 people in North America about their interest in smartphones. 50% of them said they plan to buy an iPhone in the next 90 days, which is right in line with Apple’s previous demand after a big iPhone launch.

If demand was truly crumbling as some would have you believe, would this chart look like this?

chart of the day, iphone 5 demand, january 2013

Follow the Chart Of The Day on Twitter:

Tags: , , , , , , , , , ,

Tuesday, January 22nd, 2013 news No Comments

Former CP+B Digital Producer is Ready to

Source: http://www.mediabistro.com/agencyspy/boutique-call-former-cpb-digital-producer-is-ready-to-supply_b28129

It’s been a little while since we’ve rolled out a Boutique Call post, but since the category seems somewhat wide open at this point, we’ll let you know that Shaz Sedighzadeh has started up a new operation called The Supply.

Sedighzadeh set up the new shop, which is being dubbed as a “a resource representation entity for digital and creative talent,” following a two-year stint as a digital producer at CP+B, where he helped produce work for Old Navy, Coke Zero and Microsoft Windows. Prior to Crispin, the new entrepreneur spent a few months on the digital production side at Tool of North America.

Want an explanation of what The Supply does? Well, regarding his new operation, here’s a statement from Sedighzadeh, who lives in Denver but shuttles between NY and LA often: “The world of traditional staffing, simply matching keywords on a resume, has been a working model for some time, and may continue to be in some capacity. But in the digital advertising world today, things are shifting way too fast to solely be supported by the standard candidate sourcing methods. Talent specialists and reps now need to think like experienced digital producers and strategists; they need to ‘get it’, knowing what the project/campaign consists of, what type/level of specific talent is needed, matching resources with the timeline/budget, identifying what design aesthetic needs to be applied, whether it’s a job for a vendor or a couple of freelancers, and the list goes on.”

New Career Opportunities Daily: The best jobs in media.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Monday, January 16th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing