Notification

Here Are All The Changes Starbucks Is Making To Its Rewards Program

Source: http://www.businessinsider.com/starbucks-rewards-program-changes-2012-9

Starbucks, coffee, cafe, Asian woman, Gen Y

Starbucks is making a bunch of modifications to its My Starbucks Rewards program.

The changes kick in on October 16th.

Here’s a breakdown for Gold level members:

New benefits

  • Gold members will receive a reward every 12 transactions, instead of every 15.
  • You’ll be able to redeem the reward for a drink or food item. The food benefit applies to almost all the food Starbucks offers.
  • Rewards will be digital (via email notification), so you won’t have to wait for a postcard. The reward will be loaded directly onto your Starbucks Card.

Benefits that are going away

  • Syrups and soy milk will no longer be on the house.
  • You won’t get a free tall beverage when you buy a pound of coffee.

Everything else — like birthday drinks and refills — is sticking around.

Starbucks explains how the redemption process works:

1. Visit any participating company-operated store  

2. Tell the barista you have a free reward that you want to use (that way you get to choose when you redeem your reward)

3. Present your registered Starbucks Card (or scan your registered Card on the Starbucks Card mobile app).

And here’s handy side-by-side graphic from Starbucks:

starbucks rewards 

NOW SEE : 15 Crazy Starbucks Customers Who Will Make You Never Want To Be A Barista >

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Wednesday, September 19th, 2012 news No Comments

Caterina Fake Launches Pinwheel, Which Lets You Leave Notes Around The World

Source: http://www.businessinsider.com/caterina-fake-launches-pinwheel-which-lets-you-leave-notes-around-the-world-2012-2


Caterina Fake

Caterina Fake, who previously cofounded Flickr and Hunch, has launched a new startup called Pinwheel, which lets you leave vitrtual notes around the world.

She announced the launch on her personal blog earlier today.

Enter the Internet of things, where you can choose to follow people, places or things. The notes you leave can be private, or you can share them with everything and everybody. 

The possibilities seem endless.

For instance, Fake shared a note she wrote for her friend Lauren:

note

Perhaps this would be a more useful note when you’re roaming around town: “Find me a Nearby Toilet NOW.” 

That seems to be coming soon: Fake wrote on her blog that she plans on building out a notification system so you can get pinged when someone you follow sends out a note.

We knew last year that True Ventures, SV Angel and her fund, Founder Collective, invested.

As far as making money, Fake is betting on selling sponsored notes.

The site is still in private beta — you can sign up here for an invite to try out the web and mobile app. The iOS version is coming up next.

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Friday, February 17th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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