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What Would Prompt Mobile Users to Share Their Personal Info With a Brand?

source: http://www.marketingcharts.com/wp/online/what-would-prompt-mobile-users-to-share-their-personal-info-with-a-brand-36901/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

mBloxMillwardBrown-Reasons-Mobile-Users-Would-Share-Personal-Info-Sept2013Privacy is a hot topic these days, and there have been several studies out of late examining the types of data consumers are willing to share with brands. Although a recent survey from TRUSTe found just 1 in 10 smartphone owners in the US willing to share their location information with an application, a new multi-country study [download page] from mBlox and Millward Brown finds that 43% of respondents are willing to share their location information with companies via their mobile device. What would prompt them to do so?

Asked why they would ever share their location (or other personal information) with a company using their mobile device:

  • 47% indicated they would do so to receive relevant offers or discount coupons;
  • 45% would to receive information or alerts that they have requested;
  • 36% would to resolve customer service issues;
  • 24% would to check-in or post on social networking sites; and
  • 6% would for another reason.

Slightly less than 1 in 5 said there would be no good reasons for sharing their information.

Interestingly, the survey – which was fielded among mobile users who had downloaded an app during the past 12 months – finds that 8 in 10 respondents feel that the act of downloading a company’s app to their mobile device also meant that they would be open to receiving location-based text or push notifications from the same company.

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Tuesday, September 24th, 2013 news No Comments

Google Shopper adds push notifications, new UI and more with 3.0 update

Source: http://www.engadget.com/2012/11/08/google-shooper-update-ui-push-notification-sales/

Google Shopper adds push notifications, new UI and more with 3.0 update

Google Shopper has just gotten the bump to version 3.0 with an update that brings a roster of fresh features, including a new UI with speedier navigation and larger images. In addition to the fresh coat of paint, the app sports a brand-new sales screen, image-focused search results and product ratings provided by GoodGuide. Page and Co. have also thrown in push notifications to keep users abreast of new features and content, and an area to showcase retail promotions. Itching to start penny pinching? Hit the source link below for the download.

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Google Shopper adds push notifications, new UI and more with 3.0 update originally appeared on Engadget on Thu, 08 Nov 2012 06:08:00 EDT. Please see our terms for use of feeds.

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Thursday, November 8th, 2012 news No Comments

Ads will possess your phone using subliminal sound waves

Source: http://www.engadget.com/2011/12/09/ads-will-possess-your-phone-using-subliminal-sound-waves/

Er, we don’t want to sensationalize this or anything, but your phone could soon be at the mercy of inaudible sound pulses that trigger location-specific ads, sales promotions and other potentially demonic notifications. Unlike normal advertising within apps, and also different to sound-responsive apps like Shazam and Shopkick, a new platform called Sonic Notify is meant to work discretely in the background, without the need for any user activation. Its creators, NY-based digital agency Densebrain, plan to attach small high-frequency sound-emitting beacons to store shelves, which will “set people’s phones off” when they stand in front of a particular product. It’s not clear how the platform might affect your battery life, or why you wouldn’t just disable it at the first inopportune alert, but drug stores, TV networks and big players like Proctor & Gamble are nevertheless said to be gripped by the concept.

Ads will possess your phone using subliminal sound waves originally appeared on Engadget on Fri, 09 Dec 2011 08:41:00 EDT. Please see our terms for use of feeds.

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Friday, December 9th, 2011 news No Comments

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