Nov

TV broadcasters hope to dominate the second screen with ConnecTV

Source: http://www.engadget.com/2011/11/19/tv-broadcasters-hope-to-dominate-the-second-screen-with-connectv/

ConnecTV on an iPad

No one has quite figured it out yet, but there seems to be little doubt that tablet devices have their place on the couch to serve as a second screen while American’s enjoy their favorite past time — watching TV. In addition to many independent startups we’ve discussed in the past, the old guard, that already owns most of broadcast TV stateside, has a startup of its own called ConnecTV. In development for two years already, ConnecTV is currently in beta and has the hopes to go live in January. The idea is of course to put what you might want to see on your second screen while you watch the main action on the big screen. This includes sports scores, statistics, as well as what your friends may or may-not be saying on Twitter or Facebook — and of course advertising. We’d be shocked if most tablet owners weren’t already using their slate in front of the TV and can imagine how many more might if there was a great app that brought it all together.

TV broadcasters hope to dominate the second screen with ConnecTV originally appeared on Engadget on Sat, 19 Nov 2011 05:35:00 EDT. Please see our terms for use of feeds.

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Saturday, November 19th, 2011 news No Comments

Google partners with Universal, EMI, Sony Music, 23 independent labels on Google Music, scores exclusive content

Source: http://www.engadget.com/2011/11/16/google-partners-with-universal-emi-sony-music-23-independent/

A music store isn’t much without plenty of music, and Google’s new offering launched with some big backing today. The company is partnering with Universal, EMI, Sony Music and no less than 23 independent labels on the service — according to Google, that covers about 13 million songs in total, 8 million of which are available today. Speaking at the launch event, Universal’s Rob Wells said that he expects Google Music to be a “rich new revenue stream for our artists,” and further noted that he’s excited about the “global rollout” across all Android devices, although we’re unfortunately not hearing many specifics about availability outside the US just yet. What’s more, Google also announced that Google Music will have a number of exclusive offerings from the labels, including concerts from the likes of The Rolling Stones, Coldplay, Pearl Jam and The Dave Matthews Band, and the exclusive debut of Busta Rhymes’ latest album.

Continue reading Google partners with Universal, EMI, Sony Music, 23 independent labels on Google Music, scores exclusive content

Google partners with Universal, EMI, Sony Music, 23 independent labels on Google Music, scores exclusive content originally appeared on Engadget on Wed, 16 Nov 2011 17:34:00 EDT. Please see our terms for use of feeds.

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Thursday, November 17th, 2011 news No Comments

Sports Fans Coalition intends to lobby against NFL blackouts

Source: http://www.engadget.com/2011/11/16/sports-fans-coalition-intends-to-lobby-against-nfl-blackouts/

We know how it is, you have a big HDTV and inexpensive adult beverages at home and you just don’t feel compelled to spend the bucks to go to the game in these tough economic times. We feel for you, but the NFL does not as your situation doesn’t exactly pay all those player’s salaries. Well, starting this Friday the Sports Fans Coalition, along with other organizations, plans to petition the FCC for change to the current blackout rule. The groups argue that since many of the stadiums are built with public funds, Joe Consumer has the right to watch those games at home. As is, we’re mostly just glad the old NFL blackout policy, prior to 1973 that made all home games unavailable to the home market, isn’t still in effect. Of course that doesn’t mean that we believe the current blackout policy actually helps sell those $100+ tickets and believe the NFL might realize more profits if it sought out more modern supplemental revenue strategies.

Sports Fans Coalition intends to lobby against NFL blackouts originally appeared on Engadget on Wed, 16 Nov 2011 23:57:00 EDT. Please see our terms for use of feeds.

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Thursday, November 17th, 2011 news No Comments

Verizon begins collecting user data for targeted ads, is kind enough to offer ‘opt-out’ escape route

Source: http://www.engadget.com/2011/11/17/verizon-begins-collecting-user-data-for-targeted-ads-is-kind-en/

Verizon still wants to collect your personal information, but it’ll understand if you decide to opt out. Really, it’s cool. No hard feelings. The provider said as much yesterday, in an e-mail titled “Important notice about how Verizon Wireless uses information.” The missive, sent to all VZW customers, essentially lays out the company’s revamped privacy policy, originally unveiled last month. Under the new framework, Verizon will be able to monitor your browsing history, location, app usage, and demographic data, all in the name of targeted advertising and vaguely-titled “business and marketing reports.” The good news is that you can always opt out of the scheme, either by phone or online. The bad news is that you’ll probably have to explain the whole thing to your grandma.

Verizon begins collecting user data for targeted ads, is kind enough to offer ‘opt-out’ escape route originally appeared on Engadget on Thu, 17 Nov 2011 04:24:00 EDT. Please see our terms for use of feeds.

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Thursday, November 17th, 2011 news No Comments

Appcelerator developers warm to Windows Phone, give BlackBerry the cold shoulder

Source: http://www.engadget.com/2011/11/15/appcelerator-developers-warm-to-windows-phone-give-blackberry-t/

As the year winds to a close, it seems that developer sentiments have shifted since we last checked in with Appcelerator and its opinionated community of coders. In a survey performed in conjunction with IDC, the results suggest a steady interest to develop for smartphones and tablets of the iOS and Android variety, but also reveal a punctuated surge in enthusiasm for Windows Phone. The platform experienced an eight percent uptick since last quarter, with developers citing Nokia’s involvement as a primary motivating factor. While Microsoft’s OS still lags significantly behind the front-runners, it has significantly separated itself from other competitors. For instance, interest in BlackBerry smartphones fell by seven percent, to roughly half that of Windows Phone. It should be noted that this survey doesn’t reflect the development community as a whole, but merely of Appcelerator Titanium users — if you’re curious, the product is a cross-platform development environment for mobile apps. While the 2,160 respondents may not perfectly represent reality, we wouldn’t be surprised if they were darn close.

Appcelerator developers warm to Windows Phone, give BlackBerry the cold shoulder originally appeared on Engadget on Tue, 15 Nov 2011 10:47:00 EDT. Please see our terms for use of feeds.

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Tuesday, November 15th, 2011 news No Comments

Amazon bringing 400 magazines, newspapers, flame retardants to Kindle Fire

Source: http://www.engadget.com/2011/11/12/amazon-bringing-400-magazines-newspapers-flame-retardants-to-k/

It’s been a busy week for the Kindle Fire. First came news that Amazon would be bringing Facebook, Hulu and “several thousand” other apps to its forthcoming tablet, and now, we’ve got confirmation that hundreds of magazines and newspapers are on their way, as well. Yesterday, the company announced that more than 400 “full-color” titles will be available on the Kindle Fire Newsstand, including Us Weekly, The New Yorker and Reader’s Digest, among others. Users who subscriber before March 1st, meanwhile, will be able to access a full 17 Condé Nast titles for free, as part of a three-month offer. Amazon is also promising plenty of interactive editions with built-in video and audio, which you’ll be able to check out for yourself next week, when the Fire begins shipping. For more details, check out the full press release after the break.

Continue reading Amazon bringing 400 magazines, newspapers, flame retardants to Kindle Fire

Amazon bringing 400 magazines, newspapers, flame retardants to Kindle Fire originally appeared on Engadget on Sat, 12 Nov 2011 13:11:00 EDT. Please see our terms for use of feeds.

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Saturday, November 12th, 2011 news No Comments

Yahoo launches IntoNow for iPad, recommends telling it how it is

Source: http://www.engadget.com/2011/11/04/yahoo-launches-intonow-for-ipad-recommends-telling-it-how-it-is/

TV companion app IntoNow has made its first major foray since it was snapped up by Yahoo earlier this year. Its new iPad app is now up for grabs and brings the same contextual magicks found on the iPhone version, expanded to make the most of the Apple tablet‘s 9.7-inch screen. The app picks up on audio cues made by whatever you’re watching on TV and then displays websites, game scores, even Twitter feeds of musicians and other famous types shown on the big(ger) screen. Now you can tell those overpaid athletes and awful, awful actors exactly what they did wrong. Trolling’s never been so convenient.

Yahoo launches IntoNow for iPad, recommends telling it how it is originally appeared on Engadget on Fri, 04 Nov 2011 08:51:00 EDT. Please see our terms for use of feeds.

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Friday, November 4th, 2011 news No Comments

ClickZ articles by Augustine Fou, PhD

Dr. Augustine Fou is Group Chief Digital Officer of Omnicom’s Healthcare Consultancy Group. He has nearly 15 years of digital strategy consulting experience and is an expert in data mining, analytics, and consumer insights research, with specific knowledge in the consumer payments, packaged goods, food/beverage, retail/apparel, and healthcare sectors.

Dr. Fou has provided strategic counsel on the use and integration of online marketing to clients such as AT&T, IBM, Intel, ExxonMobil, MasterCard, Unilever, Pepsi, DrPepper, Frito Lay, Taco Bell. KFC. Atari, Conde Nast, Hachette Filipacchi, Victoria’s Secret, Liz Claiborne, and others. He has served as expert witness on online payments for the Federal Reserve Bank of New York, and advised government agencies such as the Norwegian Trade Counsel, the Gouvernement du Quebec, Invest in Sweden Agency, and the Canadian Consulate.

Dr. Fou is an Adjunct Professor at New York University in the Integrated Marketing Department of the School for Continuing and Professional Studies. He also writes a monthly column for ClickZ’s Experts Columns on Integrated Marketing and is a frequent speaker and panelist at online and advertising industry conferences.

He started his career with McKinsey & Company and recently served as SVP, Digital Lead at McCann/MRM Worldwide. Dr. Fou completed his PhD at MIT at the age of 23 in the Department of Materials Science and Chemical Engineering.

Recent articles by Augustine Fou

The 22 Immutable Laws of Marketing No Longer Apply, Part 3
Debunking the laws of singularity, unpredictability, success, failure, hype, acceleration, and resources. Last in a three part (3 comments) Apr 1, 2010

The 22 Immutable Laws of Marketing No Longer Apply, Part 2
Why the laws of duality, the opposite, and others no longer hold true. Second in a three-part (1 comments) Mar 4, 2010

The 22 Immutable Laws of Marketing No Longer Apply
The game has changed as the balance of power shifts away from advertisers to the very people they used to target. First in a three part (14 comments) Feb 4, 2010

10 Commandments of Modern Marketing
A list of the 10 rules every marketer should follow to meet consumer needs in (18 comments) Jan 7, 2010

Is Believing in Behavioral Targeting Like Believing in Santa?
Should we have grown out of our naïve belief in behavioral (25 comments) Dec 17, 2009

What’s Wrong With the Net Promoter Score
Three reasons why the Net Promoter score is a waste of (19 comments) Nov 19, 2009

How to Do Social Marketing in Heavily Regulated Industries
Financial services, pharmaceutical, and healthcare are ripe for social marketing. Here’s (11 comments) Oct 22, 2009

A New Definition of ‘Digital’
Defining ‘digital’ as the collection of habits and expectations of today’s consumers — and what that means to (7 comments) Sep 24, 2009

Metrics, Metrics Everywhere
Thanks to social networks and digital tools, metrics can provide relevant marketing research in real time and reveal new business (3 comments) Aug 27, 2009

Branding Today: Why It’s Ineffective, Irrelevant, Irritating, and Impotent
Brands must act on real-time consumer feedback to continuously develop awesome (51 comments) Jul 31, 2009

Advertising Does Not Create Demand, But…
It may help fulfill demand. Understand the (18 comments) Jul 2, 2009

Consumers Have Changed, So Should Advertisers
Five ways that consumers have irreversibly altered their expectations online and (7 comments) Jun 4, 2009

Social Media Benchmarks: Realities and Myths
Benchmarks to avoid and others to embrace. (5 comments) May 7, 2009

The ROI for Social Media Is Zero
If social marketing’s done right, the potential ROI could be infinite. Five tips to get you (51 comments) Apr 9, 2009

How to Use Search to Calculate the ROI of Awareness Advertising
Planning an awareness campaign in TV or other media? Advertisers can now correlate money spent on that campaign to a lift in sales — and estimate the return on (4 comments) Mar 12, 2009

Social Intensity: A New Measure for Campaign Success?
A look at two metrics that online marketers should pay attention to today. And they are not frequency and (4 comments) Feb 11, 2009

Beyond Targeting in the Age of the Modern Consumer
Three tips for using “missing link” marketing to solve targeting’s Jan 15, 2009

Experiential Marketing
Consumers are savvy and informed; they won’t just take your word on a product. Experiencing the product is more important than (1 comments) Dec 18, 2008

Search Improves All Marketing Aspects
Search is much more than just an opportunity for marketers to push out another Nov 20, 2008

Social Commerce: In Friends We Trust
How to integrate social networks into your marketing (1 comments) Nov 6, 2008

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Sunday, April 4th, 2010 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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