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We Love Facebook Because It Tricks Us Into Thinking We’re Doing Something Important [Science]

Source: http://gizmodo.com/5883160/study-we-love-facebook-because-it-tricks-us-into-thinking-were-doing-something-important

Study: We Love Facebook Because It Tricks Us Into Thinking We're Doing Something ImportantWhen you’re perusing your Facebook account, your brain might be fooling you into thinking you’re doing something incredibly creative and productive that will improve your life. If only that were true!

Scientists in Milan and at M.I.T. examined the various physiological states of 30 people using Facebook compared to when they were relaxing looking at natural panoramas or taking a math test. They measured physical and psychological responses including breathing rate, brain activation, and pupil dilation, and found that only while looking at Facebook (not while looking at nature pics or doing math), the study subjects were transported into a “core flow state,” which is that thing that people often call, simply, flow. It’s what you might experience when you’re practicing an instrument, or if you’re writing and feeling like everything is just, well, flowing. Mihaly Csikszentmihalyi describes it wonderfully in this TED talk.

We already know Facebook is harder to resist than cigarettes and alcohol. So it’s not all that surprising that Facebook is enjoyable. Cocaine is enjoyable! But like an addictive drug, the results suggest the social network might have a sinister effect: Facebook makes you think you’re being productive when really you’re probably just telling everyone how delicious your lunch was and discovering that your best friend’s cousin’s baby just ate squash.

That’s why perhaps it’s important to keep in mind what Harvard’s Daniel Gulati said: over time, Facebook is making us miserable. Everyone is a shiny happy person on Facebook. Very few people share their insecurities, misgivings, evenings spent alone in the fetal position. And if you experience any of that you might feel very much alone if your visiting Facebook often. In which case maybe consider playing your favorite instrument, hanging out with your kids, working on that novel, or doing something else that leads to actual flow. [Cyberpsychology, Behavior, and Social Networking]

Image: Shutterstock/PressureUA

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Tuesday, February 7th, 2012 Uncategorized No Comments

The Dallas Cowboys Are Letting Fans Conduct Their Own Press Conferences Via Google+ Hangout

Source: http://www.businessinsider.com/demarcus-ware-google-hangout-question-and-answer-session-2011-12


DeMarcus Ware and the Dallas Cowboys are changing the game, and it goes well beyond the football field, where he leads the NFL with 15 sacks. 

The Cowboys linebacker is one of – if not the – first athlete on a professional team to hold a Google+ Hangout with his fans.

In case you’re unaware, the hangout is basically a group video chat for up to 10 people. 

The Cowboys star and his fans took part in an intimate question and answer session, giving people an opportunity to speak directly with Ware.

It’s definitely a novel idea in this lockout age for fans feeling disconnected from the athletes they follow.

Hopefully other organizations will take note and take advantage of this opportunity.

(video via Digital Hoops Blast)

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Monday, December 5th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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