NYC

A Day of NYC’s Public Transport, Visualized

Source: http://gizmodo.com/5963851/this-is-what-a-day-of-nycs-public-transport-looks-like

Gripe and moan about it all you like, but public transport is a fundamental part of keeping any big city running—and this data visualization shows just how complex New York City’s public transit setup is.

Put together by YouTube user STLTransit, the video is a visualization of a single day’s public transit, between 4:00am and 4:00am. It’s made possible by the open source General Transit Feed Specification data from the MTA. Personally, I love the way that the routes become obvious as the city wakes up. [YouTube via Verge]

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Wednesday, November 28th, 2012 news No Comments

An Unreal Instagram Photo Of The NYC Thunderstorm From A Plane Over Queens

Source: http://www.businessinsider.com/crazy-new-york-thunderstorm-photo-from-above-queens-2012-7

Wild stuff from former NFL player Dhani Jones, who tweeted out this photo of an isolated t-storm while he was flying in a plane above Queens.

#stormcoming #nyc #isolated I’ve never seen a storm so concentrated. The power of mother nature!” he wrote.

queens rain picture

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Wednesday, July 18th, 2012 news No Comments

NYC opening its first public high school dedicated to software engineering

Source: http://www.engadget.com/2012/01/17/nyc-opening-its-first-pubic-high-school-dedicated-to-software-en/

NYC Department of Education

There are plenty of specialized public high schools in New York City and in September of 2012 that roster of educational institutions will grow by one more when the Academy for Software Engineering opens its doors. The school will greet its first class of incoming freshman at the beginning of the next school year and become the first NYC public school dedicated to pumping out programers. Beyond filling our desperate need for more engineers the school will be special in several respects. For one, it will be a “limited, unscreened” institution, which means grades and attendance records are not considered for admission — only interest. Secondly, this isn’t a vocational school that simply teaches kids to live and breathe in C++ and JavaScript. While the focus will be on software engineering, it will be accompanied by traditional college preparation academic classes. Check out the source and more coverage links for a few more details.

NYC opening its first public high school dedicated to software engineering originally appeared on Engadget on Tue, 17 Jan 2012 04:44:00 EDT. Please see our terms for use of feeds.

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Tuesday, January 17th, 2012 news No Comments

NYC’s Depressingly Congested Traffic, Mapped by Taxicab GPS

Source: http://gizmodo.com/5501068/nycs-depressingly-congested-traffic-mapped-by-taxicab-gps

NYC's Depressingly Congested Traffic, Mapped by Taxicab GPSWhy I take the subway: This is what NYC traffic congestion looks like, charted by the GPS units built into cabs. The real surprise is that average travel speeds remain a crushingly slow 7MPH, even when everybody’s at work. [NYT]

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Thursday, March 25th, 2010 news No Comments

Reaching Half a Million Customers Daily, with NO Media Cost

Updated: April 3, 2010 – JetBlue has 1,603,926 followers as of today.

Updated: Aug 30, 2009 – JetBlue has 1,139,682 followers as of today.

In days of old, advertisers had to buy TV airtime, magazine placements, or radio spots to send their ads out to reach customers. Usually one of the largest chunks of cost is the media placement, followed by “creative” development and content creation.

What if there was a way to cut out most or all of the media cost?  And what if we could also substantially reduce the cost of “creative development” and “content creation?”  Look at the JetBlue example below.  On Twitter, JetBlue has nearly 600,000 followers.  Each of these followers has basically “opted in” to receive their updates, often multiple times a day (“costless media”). There is no “media cost” for getting these messages out. Compare this to what it would cost to air a TV ad that reaches 600,000 viewers (assuming all the viewers wanted to receive the ad, and were sitting there in front of the TV watching the ad when it was aired).

Also, the cost of content is nearly zero too. JetBlue has their customer service people (and fans) help create content by tweeting. These tweets range from customer service (“twitter customer service”) , to service notices (e.g. dense fog in NYC area airports causing delays, etc.), to tips from frequent travelers. This type of content is more “real,” valuable, and trusted than an advertisement. And there is no cost of “creative development” because the content does not need to be dressed up into a glossy ad for TV or print — it’s just 140 characters of text at a time. It’s more effective AND lower cost?!  Imagine that!

Finally, notice in the “bio” area on the upper right of the screen shot that it reports who is currently on duty — “Morgan and Lindsey” — this gives the normally faceless customer service system a name and a face and perhaps even a personality.  JetBlue’s twitter is a great example of social marketing done awesome!

jetblue-twitter

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Thursday, May 28th, 2009 integrated marketing, marketing No Comments

viral marketing done wrong – Burger King launches beef-scented body spray

Burger King launches beef-scented body spray

Looking to beef up your mojo this holiday season?

Burger King Corp. may have just the thing. The home of the Whopper has launched a new men’s body spray called “Flame.” The company describes the spray as “the scent of seduction with a hint of flame-broiled meat.”

The fragrance is on sale at New York City retailer Ricky’s NYC in stores and online for a limited time for $3.99.

Burger King is marketing the product through a Web site featuring a photo of its King character reclining fireside and naked but for an animal fur strategically placed to not offend.

The marketing ploy is the latest in a string of viral ad campaigns by the company.

Source: http://www.courant.com/entertainment/la-on-burgerking19-2008dec19,0,5172867.story

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Friday, February 27th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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