NYTimes

drag2share: Yup, the NYTimes and Twitter Outages Started With Simple Phishing

source: http://feeds.gawker.com/~r/gizmodo/vip/~3/xHwDq93cRUE/1216857595

Yup, the NYTimes and Twitter Outages Started With Simple Phishing

As we strongly suspected earlier, the hackers that briefly took over the Twitter and New York Times domains yesterday didn’t use brute force or fancy hacks to get in. The LATimes reports that the Syrian Electronic Army used phishing emails to get username and password credentials for several employees Melbourne IT, the registrar for both NYTimes.com and Twitter.com. Be careful what emails you click!


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , ,

Wednesday, August 28th, 2013 news No Comments

Netflix signs Dreamworks; Amazon signs Fox

      http://www.nytimes.com/2011/09/26/business/media/netflix-secures-streaming-deal-with-dreamworks.html

Amazon signs with Fox to add over 11,000 TV shows and films to its Amazon Instant Video streaming service, which is free for Amazon Prime users.

Tags: , , , , , , , , , , , , , ,

Monday, September 26th, 2011 news No Comments

A sure sign Facebook’s already in trouble – meteoric rise and meteoric fall coming

Facebook Suicide is on the rise (people leaving Facebook and not coming back)

Source: http://www.businessinsider.com/well-these-new-zuckerberg-ims-wont-help-facebooks-privacy-problems-2010-5

According to SAI sources, the following exchange is between a 19-year-old Mark Zuckerberg and a friend shortly after Mark launched The Facebook in his dorm room:

Zuck: Yeah so if you ever need info about anyone at Harvard

Zuck: Just ask.

Zuck: I have over 4,000 emails, pictures, addresses, SNS

[Redacted Friend’s Name]: What? How’d you manage that one?

Zuck: People just submitted it.

Zuck: I don’t know why.

Zuck: They “trust me”

Zuck: Dumb fucks.

Source: http://gizmodo.com/5537408/the-devolution-of-facebook-privacy

Google Suggest — top searches starting with “how do i… “

Ecosystem of Apps for Facebook is already overtaken by iPad Apps as evidenced by search volume around the 3 terms.

NYTimes: chart of Facebook Privacy Options – too complex for most people to figure out and use appropriately.

Source: http://www.businessinsider.com/what-diaspora-should-do-with-their-newfound-fkyoufacebook-money-2010-5#ixzz0oFA1oSKT

Charlie O’Donnell: “By the time of this post is done, Diaspora, the web decentralization play from four NYU/Courant students in New York, will undoubtedly have $100,000 raised on Kickstarter.  Over and above that, it seems like they’re on a clear path towards a million dollars.  Think I’m poking the bear?  I’m dead serious.  You watch.  A week from now, they get to seven digits.  Why?  Because the ire over Facebook’s privacy issues, platform aggression, etc. is real.  If you’re concerned about Facebook, these guys are your heroes.”

AdAge Poll from May 19, 2010.


My Previous article:  Facebook is going down in unique users, visits, and time spent

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Monday, May 17th, 2010 digital 1 Comment

How many users does Blippy have now?

In the wake of the PR nightmare/stroke-of-genius are there only 23,700 exhibitionists left for blippy.com (the site that lets users publish every single transaction from their credit card statement live)?

http://bit.ly/93Kpdy

NYTimes Article:  http://nyti.ms/9ZK0M9

Tags: , , , , , , , , , , , , , , , , , , ,

Monday, April 26th, 2010 digital 1 Comment

Even Major Sites are Not Yet Benefiting From the Full Power of Search

@glenngabe‘s post on  FaceYahoogle – The Impact of Facebook, Yahoo, and Google on Website Traffic inspired me to also look at the search terms driving traffic.  Most sites, even major ones have their own brand terms driving traffic. This is OK, but it is taking significantly less advantage of the full power of search.A more ideal scenario for sites is that they have a large number of non-brand terms driving traffic — i.e. the keywords they want to be known for are driving traffic to them.  The premise is that if the user already knew the brand or brand name, it would be redundant for the advertiser to spend awareness ad dollars on them. The advertiser wants to get users to their site who do not already know their brand name.  This is especially true for pharma drug websites, as you will see in the following examples.

GENERAL SITES

These sites have such a diverse set of products, services, or topics, we don’t expect the top search terms driving traffic to be anything other than their brand terms.  But they should have a long tail of thousands of keywords driving traffic (and they are, in the following examples).

NYTimes.com

nytimes

LinkedIn.com

linkedin

Weather.com

weather

CATEGORY SPECIFIC SITES

These sites focus on specific product categories, so one would expect that they should have keywords around their product category driving traffic — e.g. clothing, chocolate, wine, etc.  But as you can see, most don’t and the total number of keywords driving traffic could be larger than it is now (implying more long tail keywords).

JCrew.com – clothing

jcrew

Apple.com – computers, consumer electronics, iPod, music

apple

Godiva.com – chocolate

godiva

AnnTaylor.com – clothing, women’s

anntaylor

SINGLE NICHE SITES

Such sites should be all over search terms that surround the topic areas that they want to be known for. But as you see from the analytics, most don’t. Instead, the top terms driving traffic are their own brand name. Again, if the user already knew the brand, additional advertising would be wasted on them. The sites need to make efforts to “own” additional keywords (or at least “show up at the party”) so people who don’t know the brand name might still have a chance finding them when they type in other keywords surrounding the specific niche.

Sutent (Pfizer) – cancer drug

sutent

Nucynta (J0hnson & Johnson) – pain drug

nucynta

Spiriva (Boehringer Ingelheim, Pfizer) – COPD drug

NOTE: This is the best of the bunch of drug sites.  COPD, the disease area they want to be known for, does actually show up in the first 5 search terms driving traffic, along with emphysema and their product name handihaler. Also, notice they have nearly 10 times the number of keywords driving traffic compared to the other 2 drugs cited (65 vs 7 or 8 )

spiriva

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Sunday, December 6th, 2009 digital 1 Comment

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing