Obama

White House proposes formation of a cybersecurity insurance market

Source: http://www.engadget.com/2013/08/06/white-house-cybersecurity-insurance-market/

Back in February, President Obama signed an executive order aimed at beefing up cybersecurity measures and established a 240 day deadline for the administration to hammer out the details. Today, the White House took to its blog to put forth a rather loosely defined set of incentives designed to convince private companies to adopt the voluntary aspects of its so-called “Cybersecurity Framework.” At the top of the list is a proposed cybersecurity insurance market, which calls for the adoption of risk-reducing measures and risk-based pricing models. Beyond those broad brushstrokes, the White House has provided few details, stating that specifics would be developed in the coming months. Also included in the incentives are federal grants for companies taking part in the program, preferential treatment for some existing government services, liability limitations and public recognition. Essentially, the blog post acts mainly as a preview for the Voluntary Program set to launch in early 2014. The details are more than a bit fuzzy at the moment, but we’ll keep you updated as we learn more.

 

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Wednesday, August 7th, 2013 news No Comments

Obama’s Win Sent Instagram into Overdrive

Source: http://gizmodo.com/5958723/obamas-win-sent-instagram-into-overdrive

Obama's Win Sent Instagram into OverdriveIt’s not just Twitter that saw an astronomical boost from last night’s electoral dance—Instagram completely exploded as soon as Obama clinched presidential victory. In a huge way.

Within just six quick minutes—about as much time as it took for ecstatic Democrats to confirm on Twitter, jump up and down a little, pick up their phones, and pick a filter, the rate of photos uploaded to Instagram more than double to 2.1 the normal rate. If you’re a user of the app—and you probably are!—you no doubt got sepia peeks into a lot of living rooms and apartments around the country. The CNN close-up shot was a particular favorite. [Instagram]

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Wednesday, November 7th, 2012 news No Comments

WAIT! Obama Has Re-Taken The Lead In An Average Of National Polls

Source: http://www.businessinsider.com/obama-re-takes-the-lead-in-the-real-clear-politics-2012-10

Barack Obama

RealClearPolitics and FiveThirtyEight, the two most credible and widely cited polling aggregators online, both have Obama back in the lead in their RCP Average and FiveThirtyEight Forecast, respectively. 

With FiveThirtyEight, Obama never lost the lead, he just severely diminished it. 

But now, RealClearPolitics has Obama back in the lead at 47.1% to Romney’s 47% in their aggregate polling.

It’s slim, but here’s how it breaks down.

image

 Granted, it is a mere 0.1 percent lead, and the margin of error alone eclipses it many times over, but still, Obama seems to be out of the weeds after the lackluster first debate performance according to RCP’s measurements. 

One major point of contention at the moment is Gallup’s observation that Romney has a six point lead among likely voters, down from seven points yesterday. The reservations were raised because no other firm with a daily tracking poll found anything close to that number.

Nate Silver, FiveThirtyEight’s proprietor and mastermind, had an excellent post Thursday on the Gallup numbers and why, in light of the huge disparity between the Gallup’s tracking poll and rivals’ tracking polls, the number is most likely inaccurate. 

If Silver is correct — he has a habit of being correct — ! and Gall up is far off the mark compared to the firm’s competitors, then the RCP average will likely rise as the polling data self-corrects. 

Now check the second term Obama economic plan you haven’t heard of >

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Friday, October 19th, 2012 news No Comments

The NYSE Composite Vs. Obama’s Re-Election Odds

Source: http://feedproxy.google.com/~r/businessinsider/~3/82VUV2xy0no/stock-market-vs-obama-intrade-october-11-2012-10

Courtesy of Chartist Friend From Pittsburgh, the latest update on the relationship between the stock market and Obama’s odds of winning on InTrade.

We’re not crazy about all the lines, and the relationship may be spurious, but at least some analysts think there’s a connection. The theory is that Romney would fire Bernanke, and we’d get a more hawkish Fed.

image

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Thursday, October 11th, 2012 news No Comments

This Amazing Chart Shows What Happens When A Tumblr Post Goes Viral

Source: http://www.businessinsider.com/this-amazing-chart-shows-what-happens-when-a-tumblr-post-goes-viral-2012-10

Union Metrics and Tumblr announced today they are cooperating on the “first full-fidelity” Tumblr analytics platform for marketers.

The dashboard allows brands who use Tumblr blogs to make sense of the 75 million blogs and 32 billion posts currently on the network.

To illustrate what it can do, Union Metrics sent over this graphic of the way it can chart what happens to a Tumblr post once its starts being reblogged by followers. Although users could always see this information underneath each of their own individual posts, analyzing it was inconvenient.

Here’s what a viral campaign post for President Obama looks like once it takes off inside Tumblr:

Tumblr Obama

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Thursday, October 4th, 2012 news No Comments

People Are Relentlessly Mocking Shell Over Greenpeace’s Social Media Take Down*

Source: http://www.businessinsider.com/people-are-relentlessly-mocking-shell-over-this-massive-social-media-fail-2012-6

shell crowd source fail

UPDATE: Greenpeace did such a good job with this social media campaign—prompting people to create their own memes about Shell drilling in the Arctic—that they had us fooled. If it’s any consolation, at least we weren’t the only advertising site to be tricked.

Check out the hilarious memes users have made mocking shells new campaign.

Here are the memes>

ORIGINAL POST: In one of the worst examples of marketer-prompted crowdsourcing gone wrong, Shell has asked the people of the internet to create their own meme about the oil company (featuring cute, soon-to-be-endangered or extinct animals of the Arctic).

Obama recently “granted Shell unrivaled access to drill the vast snowy wastes of the North” (yes, it really says that) and the oil company is super “pumped” to have people express how excited they are about the project to, you know, “free much-needed Arctic resources.”

 In perhaps the most predictable move of all time, thousands of people have created “ads” (featuring Shell’s “Let’s Go” slogan) that tear the company to shreds over its impact on global warming and wildlife. It ranges from absolutely hilarious to completely nasty. Virtually no one took Shell’s lead in creating heartwarming, “thanks for saving the day!” copy.

“But why?” some naive Shell social media manager is surely asking as he packs up his desk. Well, wanna know the kind of people who love snarky memes? The kind of people who don’t love Shell. Shell, meet the internet.

Remember the time McDonald’s had the horrible idea to have people tweet their experiences at McDonald’s under the #McDStories hashtag only to be inundated with graphic tales of food poisoning or how the stench of Type 2 Diabetes wafts through the restaurant? This is debatably worse.

We would have asked Shell to comment, but it hadn’t set up the voicemail of its media contact number at the time of publication. Oy.

See the rest of the story at Business Insider

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Saturday, June 23rd, 2012 news No Comments

Source: http://gizmodo.com/5887838/please-stop-making-more-pinterests

Please Stop Making More PinterestsPinterest! It is the hottest social media whatever the hell it is out there. Is there a Pinterest button on this site yet? (No? Jeremy, please get on that!) Because Pinterest should be everywhere, and everything should be Pinterest.

Pinterest! Pinterest! Pinterest!

Journalists! If you are writing a story about something, and you do not mention Pinterest, what are you thinking, really? I don’t care what your story is about, you still need to mention Pinterest. Steve Jobs? Mention Pinterest! Mitt Romney? Mention Pinterest! Genocide? Mention Pinterest! What do you mean that’s in poor taste? Mention it, Goddamn you! Mention Pinterest!

Similarly, if you are starting a company and it is not a Pinterest clone, I feel bad for you son. All the big baller VCs in the valley need a Pinterest hook right now if you expect them to relate to you. If your turd factory isn’t a Pinterest spin-off you might as well not even share your poop with me. Because I won’t care! Each and every elevator pitch is now required to begin with “It’s like Pinterest for _____

You don’t believe me? To fucking wit:

Chill: Pinterest for Video
Gentlemint: Pinterest for men
Linterest: Pinterest for Jeremy Lin!
Urbantag: Pinterest for places!
Sinterest: Pinterest for porn!
Grooblin: Pinterest for social events!
Stylesays: Pinterest for fashion!
Polyvore: Pinterest for fashion!!
Usabila: Pinterest for designers!
Shopalong: Pinterest for Shopping!
Pinspire: Pinterest for Pinterest!
Currently Obsessed: Pinterest for Stalkers!
Etc: Etc Etc

But clearly, there are some market holes. So, hang on, I’m going to start like 20 businesses for you real quick. Please immediately launch Pinterests for: Magazines, blogs, dead people, cats, the gays, sexual positions, fires, trees, the homeless, gingers, medical professionals, Latvians, figs, horses, websites about Barack Obama, air travel, banana slugs, butt plugs, anger, fear, hate, sadness, crying alone in the park, other emotions, cars, guys who like to have sex with cars, Mitt Romney’s old man balls, javascript libraries, the Taliban, pure uncut molly experiences, Skrillex, butterscotch, and of course women. That there isn’t a Pinterest for women yet just fucking amazes me. It’s obvious. Billion dollar idea.

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Friday, February 24th, 2012 Uncategorized No Comments

What Makes Us Spend On Valentine’s Day?

Source: http://www.businessinsider.com/infographic-these-things-make-people-spend-the-most-on-valentines-day-2012-2


 J. Lo’s love may not cost a thing — but she’s probably not your Valentine.

In our latest infographic, we break down the dollars behind Valentine’s Day romance: how much are people spending on flowers, candy, greeting cards and sparkly baubles? What should you buy for your Valentine this year? And what’s going on with Virginia Beach?

Pre-order a bouquet, chill a bottle of champers and start building your candy stash. VDay is on its way.

Click image to see a larger version.

Valentine's Day

This post originally appeared at HR Block’s Block Talk Blog.

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Wednesday, February 8th, 2012 Uncategorized No Comments

Source: http://gizmodo.com/5882546/us-military-to-get-secure-android-handsets

US Military To Get Secure Android HandsetsIn a war zone, a standard mobile phone, with its countless possible security flaws, is no use — which is why the military doesn’t rely on them. But now that’s changing, as the US military is investing in secure Android handsets.

It’s not the first time we’ve heard about the army handing out smart phones — hell, they even run competitions to develop apps. But CNN is reporting that the US military is, after two years of testing, intending to “install its custom software on commercially available phones.” It’s starting out with a custom modification of Android’s kernel. The ideas is to give fine-grained control over data, applications and information transmission, as well as providing officials with detailed usage feedback.

Interestingly, this looks set not just to be limited to the military, as CNN reports that “each version of the Android OS [will] be certified once for all federal agencies”, suggesting that these new secure Android handsets may become standard issue across the whole of the US government. That would be bad news for BlackBerry, because RIM currently provides most federal phones — even Obama’s. The new secure handsets are to be shipped out to soldiers by March for testing. [CNN; Image: U.S. Air Force]

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Monday, February 6th, 2012 Uncategorized No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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