occasion

Lexus’ Latest Hybrid Concept Gets More Power And A New Look For Its Sydney Debut

Source: http://www.businessinsider.com/lexus-debuts-blue-sports-lf-cc-concept-2012-10

lexus lf-cc concept blue australia

The Paris Motor Show just wrapped up, and now automakers have moved south to Sydney, where the Australian International Motor Show starts tomorrow.

For the occasion, Lexus is continuing its tour of the LF-CC, its high-end hybrid concept. First revealed in Detroit in January, the LF-LC is back with an update.

The latest take on the concept is the LF-LC Blue, a sports version with a new color and a more powerful battery pack and engine to pump out 500 bhp.

Other than that, it’s the same car, but it’s still worth a closer look.

Here’s the LF-LC in red at its Detroit debut.

Not much has changed since then, but it’s still a good looking car.

For Australia, Lexus went with ‘Opal Blue.’

See the rest of the story at Business Insider

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Thursday, October 18th, 2012 news No Comments

The Evolution Of How We Watch Online Video

Source: http://www.businessinsider.com/chart-of-the-day-mlbtv-subscriber-usage-by-platform-2012-8

It’s the ten-year anniversary of the launch of MLB.TV. The online-video site is produced by MLB Advanced Media, the tech arm of Major League Baseball. MLBAM sells subscriptions to live games of every single baseball team streamed online. As a result, it has a unique look at how people’s media consumption habits are evolving online.

On the occasion of the anniversary, we asked MLBAM for a chart that shows how viewing habits have evolved over the years. Rather than give us years of data, MLBAM gave us this year as compared to last year. And you can see there’s been a major shift in consumption over the last year.

People who watched games only on their desktop have fallen by almost half on a year over year basis. While people who watched games on desktop, smartphone, and connected devices like Xboxs nearly doubled.

The take away to us is that people want to watch video wherever they can on any device that’s available.

chart of the day, mlb.tv subscriber usage by platform, august 2012

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Monday, August 27th, 2012 news No Comments

Congress Is Crawling out of the Woodwork to Oppose SOPA [Infographics]

Source: http://gizmodo.com/5877725/congress-is-crawling-out-of-the-woodwork-to-oppose-sopa

Congress Is Crawling out of the Woodwork to Oppose SOPASee? Congress does listen to the will of the people on occasion—especially when that will is wielded as a blunt instrument. As this infographic from ProPublica illustrates, yesterday’s blackout protests not only culled the official SOPA supporters by 15 congressmen, it actually added 70 opponents.

In all, official supporters for the House’s anti-piracy bill dropped from 80 members to 65 over Wednesday night, while the bill’s opponents swelled from just 30 members to 101 with another 41 polling as “leaning no.” Granted the “leaning no” crowd hasn’t ruled out voting for an amended version of the bill at a later date, doubling opposition to the bill overnight is a promising start. It’s amazing what 24 hours without Wikipedia will do. [Propublica]

And here is a larger size of the image:
Congress Is Crawling out of the Woodwork to Oppose SOPA


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Friday, January 20th, 2012 news No Comments

Occasions and Holidays Drive Movie Box Office Sales, Not Advertising

Taking the top box office results for each of 52 weekends from the past 10 complete years (1998 – 2008; Source: IMDB.com) we see consistently that occasions like Valentines, Memorial Day, July 4th, and Thanksgiving show increased movie going activity. People have more time during these holidays to go to the movies and Valentines is a date+movie occasion. Also, during the summer, many people go to the movie theatre to escape the heat so there is an overall hump every year during the summer months — from Memorial Day to Labor Day.

movie-box-office-2


People go out during Valentines, Memorial Day, July 4th, and Thanksgiving. And they still spend what they planned to spend — 2 tickets for movie — they didn’t buy 2 more tickets and see a second movie on the same date or holiday weekend. ┬áIf they had several good movies to choose from (often, they don’t), they would choose to spend the finite dollars on the one movie they really wanted to see. The overall movie spending “pie” did not increase much, if any, year over year.

1998 $4,055,194,733 n/a

1999 $4,253,601,768 5%

2000 $4,496,554,005 6%

2001 $5,003,433,737 11%

2002 $5,489,974,199 10%

2003 $5,581,797,720 2%

2004 $ 5,697,299,530 2%

2005 $ 5,524,566,579 -3%

2006 $ 5,660,826,625 +2%

2007 $ 5,968,027,963 +5%

2008 $ 5,887,193,490 -1%

The chart below shows a red line which is the average of all 10 years. The 10 thin blue lines are the annual lines from1998 – 2008, inclusive and these are plotted as actual dollars. They come out right on top of each other.

movie-box-office-2-overlay

Movie advertising, which runs into the hundreds of millions of dollars a year, has failed to noticeably increase the overall spending year-round or even during specific times. The chart below shows the differentials (difference between an annual line and the 10-yr average line). These all hover closely in the +$50M and -$50M band. The amplitude of the 10-yr average (red line) is larger than $50M in the summer hump — implying that the average change in movie ticket sales due to normal seasonality is larger than the change in amplitude caused by ALL movie advertising combined.

movie-box-2-differentials

And the summer “hump” is due to actual demand (people going out to movie theatres, some to escape the heat) not due to advertising. The only effect of advertising is to share-shift from one movie to another — the total spending remains consistent and even seasonal variations are consistent — a “zero-sum game.”


All-Time USA Box office

Source: IMDB.com

Rank Title USA Box Office
1. Titanic (1997) $600,779,824
2. The Dark Knight (2008) $533,316,061
3. Star Wars (1977) $460,935,665
4. Shrek 2 (2004) $436,471,036
5. E.T.: The Extra-Terrestrial (1982) $434,949,459
6. Star Wars: Episode I – The Phantom Menace(1999) $431,065,444
7. Pirates of the Caribbean: Dead Man’s Chest (2006) $423,032,628
8. Spider-Man (2002) $403,706,375
9. Star Wars: Episode III – Revenge of the Sith (2005) $380,262,555
10. The Lord of the Rings: The Return of the King(2003) $377,019,252
11. Spider-Man 2 (2004) $373,377,893
12. The Passion of the Christ (2004) $370,270,943
13. Transformers: Revenge of the Fallen (2009) $367,614,540
14. Jurassic Park (1993) $356,784,000
15. The Lord of the Rings: The Two Towers (2002) $340,478,898
16. Finding Nemo (2003) $339,714,367
17. Spider-Man 3 (2007) $336,530,303
18. Forrest Gump (1994) $329,691,196
19. The Lion King (1994) $328,423,001
20. Shrek the Third (2007) $320,706,665
21. Transformers (2007) $318,759,914
22. Iron Man (2008) $318,298,180
23. Harry Potter and the Sorcerer’s Stone (2001) $317,557,891
24. Indiana Jones and the Kingdom of the Crystal Skull(2008) $317,011,114
25. The Lord of the Rings: The Fellowship of the Ring(2001) $313,837,577

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Wednesday, July 22nd, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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